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Hi, I’m Kateryna Maliavka, a Social Media Marketing Specialist and Digital Content Manager based in the Netherlands. I have 4+ years of experience building content strategies for IT, medical and commercial brands, with a focus on short-form video, AI-generated content, storytelling and data-driven social media marketing. I’ve collaborated with international teams to manage full content lifecycles—from ideas and scripting to production, analytics and optimization. I excel at turning data into action, working with designers and media buyers, and delivering campaigns that grow reach and engagement across platforms.…Hi, I’m Kateryna Maliavka, a Social Media Marketing Specialist and Digital Content Manager based in the Netherlands. I have 4+ years of experience building content strategies for IT, medical and commercial brands, with a focus on short-form video, AI-generated content, storytelling and data-driven social media marketing. I’ve collaborated with international teams to manage full content lifecycles—from ideas and scripting to production, analytics and optimization. I excel at turning data into action, working with designers and media buyers, and delivering campaigns that grow reach and engagement across platforms.

Kateryna Maliavka

Influencer Marketing Manager, Social Media Manager, Content Producer, +4

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Hi, I’m Kateryna Maliavka, a Social Media Marketing Specialist and Digital Content Manager based in the Netherlands. I have 4+ years of experience building content strategies for IT, medical and commercial brands, with a focus on short-form video, AI-generated content, storytelling and data-driven social media marketing. I’ve collaborated with international teams to manage full content lifecycles—from ideas and scripting to production, analytics and optimization. I excel at turning data into action, working with designers and media buyers, and delivering campaigns that grow reach and engagement across platforms.…Hi, I’m Kateryna Maliavka, a Social Media Marketing Specialist and Digital Content Manager based in the Netherlands. I have 4+ years of experience building content strategies for IT, medical and commercial brands, with a focus on short-form video, AI-generated content, storytelling and data-driven social media marketing. I’ve collaborated with international teams to manage full content lifecycles—from ideas and scripting to production, analytics and optimization. I excel at turning data into action, working with designers and media buyers, and delivering campaigns that grow reach and engagement across platforms.

Available to hire

Hi, I’m Kateryna Maliavka, a Social Media Marketing Specialist and Digital Content Manager based in the Netherlands. I have 4+ years of experience building content strategies for IT, medical and commercial brands, with a focus on short-form video, AI-generated content, storytelling and data-driven social media marketing.

I’ve collaborated with international teams to manage full content lifecycles—from ideas and scripting to production, analytics and optimization. I excel at turning data into action, working with designers and media buyers, and delivering campaigns that grow reach and engagement across platforms.

Skills

Experience Level

Expert

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Intermediate

Work Experience

SMM Manager at Coskom Cable Inc

March 1, 2025 - January 1, 2026

Created AI-generated visual and video content for social media (Reels, TikTok-style) focusing on realism, storytelling and brand aesthetics. Edited short-form videos: scene structure, pacing, transitions and visual logic. Developed content concepts, scripts and briefs for video production. Prepared detailed briefs for designers: visual style, formats, composition and platform adaptations. Created briefs for paid media specialists: campaign goals, key messages, creative hypotheses and KPIs. Analyzed content performance (reach, engagement, KPIs) and optimized strategy based on data.

SMM Manager at Black Agency

January 1, 2024 - June 1, 2025

Developed content strategies for medical and commercial brands. Created content plans, post copies, stories, scripts for Reels and TikTok. Prepared technical tasks for designers and selected visual references. Collaborated with project managers, designers and media buyers. Managed influencer marketing: selection, briefing, communication and performance analysis. Launched influencer campaigns to increase reach and engagement. Analyzed content and campaign effectiveness and adjusted strategies.

SMM & Digital Marketing Manager at Volkswagen Automotive Center

February 1, 2022 - April 1, 2023

Planned and launched marketing campaigns to increase sales. Coordinated production of advertising materials (graphics, video, copy). Managed social media, email marketing and messenger campaigns. Worked with Facebook Ads and Google Analytics. Created landing page content and advertising copy. Implemented CRM marketing and customer retention strategies. Managed e-commerce promotion and sales analytics.

SMM & Content Manager at Renault

June 1, 2021 - September 1, 2022

Built content strategy and brand tone of voice. Organized photo and video production. Managed website content and SEO articles. Launched messenger campaigns. Developed email marketing automation and A/B tests. Implemented video marketing for brand awareness. Worked with e-commerce projects and sales funnels.

SMM Manager at Black Agency (Marketing & PR)

January 1, 2024 - June 1, 2025

Developed content strategies for medical and commercial brands. Created content plans, post captions, stories and scripts for Reels and TikTok. Prepared technical briefs for designers and selected visual references. Collaborated with project managers, designers and media buyers. Managed influencer marketing: selection, briefing, communication and performance analysis. Launched influencer campaigns to increase reach and engagement. Analyzed content and campaigns and adjusted strategies.