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Hi, I’m Kateryna Malivka, an SMM Specialist and Digital Content Manager based in the Netherlands with 4+ years of experience building content strategies for IT, medical and commercial brands. I specialize in short-form video, AI-generated content, storytelling and data-driven social media marketing. I thrive in international teams and manage full content cycles from idea and scripting to production, analytics and optimization, turning insights into creative briefs and scalable campaigns that drive reach, engagement and conversions.…Hi, I’m Kateryna Malivka, an SMM Specialist and Digital Content Manager based in the Netherlands with 4+ years of experience building content strategies for IT, medical and commercial brands. I specialize in short-form video, AI-generated content, storytelling and data-driven social media marketing. I thrive in international teams and manage full content cycles from idea and scripting to production, analytics and optimization, turning insights into creative briefs and scalable campaigns that drive reach, engagement and conversions.

Kateryna Malivka

Influencer Marketing Manager, Social Media Manager, Content Producer, +2

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Hi, I’m Kateryna Malivka, an SMM Specialist and Digital Content Manager based in the Netherlands with 4+ years of experience building content strategies for IT, medical and commercial brands. I specialize in short-form video, AI-generated content, storytelling and data-driven social media marketing. I thrive in international teams and manage full content cycles from idea and scripting to production, analytics and optimization, turning insights into creative briefs and scalable campaigns that drive reach, engagement and conversions.…Hi, I’m Kateryna Malivka, an SMM Specialist and Digital Content Manager based in the Netherlands with 4+ years of experience building content strategies for IT, medical and commercial brands. I specialize in short-form video, AI-generated content, storytelling and data-driven social media marketing. I thrive in international teams and manage full content cycles from idea and scripting to production, analytics and optimization, turning insights into creative briefs and scalable campaigns that drive reach, engagement and conversions.

Available to hire

Hi, I’m Kateryna Malivka, an SMM Specialist and Digital Content Manager based in the Netherlands with 4+ years of experience building content strategies for IT, medical and commercial brands. I specialize in short-form video, AI-generated content, storytelling and data-driven social media marketing.

I thrive in international teams and manage full content cycles from idea and scripting to production, analytics and optimization, turning insights into creative briefs and scalable campaigns that drive reach, engagement and conversions.

Skills

Experience Level

Expert

Expert

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Expert

Intermediate

Work Experience

SMM Manager at Coskom Cable Inc

March 1, 2025 - January 1, 2026

Created AI-generated visual and video content for social media (Reels, TikTok-style) focusing on realism, storytelling and brand aesthetics. Edited short-form videos: scene structure, pacing, transitions and visual logic. Developed content concepts, scripts and briefs for video production. Prepared detailed briefs for designers: visual style, formats, composition and platform adaptations. Created briefs for paid media specialists: campaign goals, key messages, creative hypotheses and KPIs. Analyzed content performance (reach, engagement, KPIs) and optimized strategy based on data.

SMM Manager at Black Agency

January 1, 2024 - June 1, 2025

Developed content strategies for medical and commercial brands. Created content plans, post copies, stories, scripts for Reels and TikTok. Prepared technical tasks for designers and selected visual references. Collaborated with project managers, designers and media buyers. Managed influencer marketing: selection, briefing, communication and performance analysis. Launched influencer campaigns to increase reach and engagement. Analyzed content and campaign effectiveness and adjusted strategies.

SMM & Digital Marketing Manager at Volkswagen Automotive Center

February 1, 2022 - April 1, 2023

Planned and launched marketing campaigns to increase sales. Coordinated production of advertising materials (graphics, video, copy). Managed social media, email marketing and messenger campaigns. Worked with Facebook Ads and Google Analytics. Created landing page content and advertising copy. Implemented CRM marketing and customer retention strategies. Managed e-commerce promotion and sales analytics.

SMM & Content Manager at Renault

June 1, 2021 - September 1, 2022

Built content strategy and brand tone of voice. Organized photo and video production. Managed website content and SEO articles. Launched messenger campaigns. Developed email marketing automation and A/B tests. Implemented video marketing for brand awareness. Worked with e-commerce projects and sales funnels.