SMM Specialist and Digital Content Manager with 4+ years of experience building content strategies for IT, medical, and commercial brands. I specialize in short-form video, AI-generated content, storytelling, and data-driven social media marketing. Experienced with international teams and full content lifecycles—from ideation and scripting to production, analytics, and optimization.…

Katerusya

SMM Specialist and Digital Content Manager with 4+ years of experience building content strategies for IT, medical, and commercial brands. I specialize in short-form video, AI-generated content, storytelling, and data-driven social media marketing. Experienced with international teams and full content lifecycles—from ideation and scripting to production, analytics, and optimization.…

Available to hire

SMM Specialist and Digital Content Manager with 4+ years of experience building content strategies for IT, medical, and commercial brands. I specialize in short-form video, AI-generated content, storytelling, and data-driven social media marketing.

Experienced with international teams and full content lifecycles—from ideation and scripting to production, analytics, and optimization.

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Skills

Experience Level

Work Experience

SMM Manager at Coskom Cable Inc (IT, USA / Remote)
March 1, 2025 - January 31, 2026
Created AI-generated visual and video content for social media (Reels, TikTok-style), focusing on realism, storytelling and brand aesthetics. Edited short-form videos including scene structure, pacing, transitions and visual logic. Developed content concepts, scripts and technical briefs for video production. Prepared detailed briefs for designers (visual style, formats, composition, platform adaptations) and for paid media specialists (campaign goals, key messages, creative hypotheses and KPIs). Analyzed content performance (reach, engagement, KPIs) and optimized strategy based on data.
SMM Manager at Coskom Cable Inc
March 1, 2025 - January 1, 2026
Created AI-generated visual and video content for social media (Reels, TikTok-style) focusing on realism, storytelling and brand aesthetics. Edited short-form videos: scene structure, pacing, transitions and visual logic. Developed content concepts, scripts and briefs for video production. Prepared detailed briefs for designers: visual style, formats, composition and platform adaptations. Created briefs for paid media specialists: campaign goals, key messages, creative hypotheses and KPIs. Analyzed content performance (reach, engagement, KPIs) and optimized strategy based on data.
SMM Manager at Black Agency (Marketing & PR / Remote)
January 1, 2024 - June 30, 2025
Developed content strategies for medical and commercial brands. Created content plans, post copy, stories and scripts for Reels and TikTok. Prepared technical tasks for designers and selected visual references. Collaborated with project managers, designers and media buyers. Managed influencer marketing including selection, briefing, communication and performance analysis. Launched influencer campaigns to increase reach and engagement, then analyzed effectiveness and adjusted strategies accordingly.
SMM Manager at Black Agency (Marketing & PR)
January 1, 2024 - June 1, 2025
Developed content strategies for medical and commercial brands. Created content plans, post captions, stories and scripts for Reels and TikTok. Prepared technical briefs for designers and selected visual references. Collaborated with project managers, designers and media buyers. Managed influencer marketing: selection, briefing, communication and performance analysis. Launched influencer campaigns to increase reach and engagement. Analyzed content and campaigns and adjusted strategies.
SMM Manager at Black Agency
January 1, 2024 - June 1, 2025
Developed content strategies for medical and commercial brands. Created content plans, post copies, stories, scripts for Reels and TikTok. Prepared technical tasks for designers and selected visual references. Collaborated with project managers, designers and media buyers. Managed influencer marketing: selection, briefing, communication and performance analysis. Launched influencer campaigns to increase reach and engagement. Analyzed content and campaign effectiveness and adjusted strategies.
SMM & Digital Marketing Manager at Volkswagen Automotive Center
February 1, 2022 - April 1, 2023
Planned and launched marketing campaigns to increase sales. Coordinated production of advertising materials (graphics, video, copy). Managed social media, email marketing and messenger campaigns. Worked with Facebook Ads and Google Analytics. Created landing page content and advertising copy. Implemented CRM marketing and customer retention strategies. Managed e-commerce promotion and sales analytics.
SMM & Content Manager at Renault
June 1, 2021 - September 1, 2022
Built content strategy and brand tone of voice. Organized photo and video production. Managed website content and SEO articles. Launched messenger campaigns. Developed email marketing automation and A/B tests. Implemented video marketing for brand awareness. Worked with e-commerce projects and sales funnels.

Education

Bachelor’s Degree at Odesa National University named after I. I. Mechnikov
January 1, 2016 - January 1, 2020
Master’s Program at Odesa National Economic University
January 1, 2020 - January 1, 2021
Bachelor's Degree at Odesa National University named after I.I. Mechnikov
January 1, 2016 - January 1, 2020
Master's Program at Odesa National Economic University
January 1, 2020 - January 1, 2021
Bachelor’s Degree at Odesa National University named after I.I. Mechnikov
January 1, 2016 - January 1, 2020
Master’s Program at Odesa National Economic University
January 1, 2020 - January 1, 2021
Bachelor’s Degree at Odesa National University named after I.I. Mechnikov
January 1, 2016 - January 1, 2020
Master’s Program at Odesa National Economic University
January 1, 2020 - January 1, 2021
Bachelor’s Degree at Odesa National University named after I.I. Mechnikov
January 1, 2016 - January 1, 2020
Master’s Program at Odesa National Economic University
January 1, 2020 - January 1, 2021
Bachelor’s Degree at Odesa National University named after I.I. Mechnikov
January 1, 2016 - January 1, 2020
Master’s Program at Odesa National Economic University
January 1, 2020 - January 1, 2021
Bachelor’s Degree at Odesa National University named after I.I. Mechnikov
January 1, 2016 - January 1, 2020
Master’s Program at Odesa National Economic University
January 1, 2020 - January 1, 2021
Bachelor’s Degree at Odesa National University named after I.I. Mechnikov
January 1, 2016 - January 1, 2020
Master’s Program at Odesa National Economic University
January 1, 2020 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other, Healthcare, Retail, Computers & Electronics, Consumer Goods

Skills

Experience Level