Marketing Project Manager (Freelance) at Think Clutch

Support in the set up of SFMC Account Engagement/Pardot and HubSpot instances for clients. Coordinate and manage project-related documentation, assignments, and communication with team members. Provide tactical support to optimize marketing automation systems and programs as needed. Stay up to date on website, content, and marketing automation technologies to support project execution.

Email Marketing & Operations Specialist at Goodway Group

Owned the end-to-end email program including journey mapping, content, design, deliverability , segmentation, optimization and reporting. Increased MQL → SQL conversion by 25% by designing segmented nurture campaigns based on buyer stage, persona, and intent, shortening sales cycles and improving sales alignment. Achieved a 41% click-through rate by strategizing and creating highly personalized and segmented campaigns based on buyer stage, intent, and customer profile. Designed automated re-activation campaigns for dormant leads that recovered a measurable % of otherwise lost pipeline. Created email campaigns using drag-and-drop and HTML/CSS to support webinars, events, and content downloads. Partnered with Sales & RevOps to implement a lead scoring framework that improved sales follow-up efficiency and pipeline quality. Maintained database of audience segments and contacts, ensuring list cleanliness and accuracy.

Growth Manager at Goodway Group

Acted as the liaison between marketing and sales development reps to ensure alignment on processes, content, and campaign strategy. Trained and mentored new hires to align with team goals and company strategies. Created best practice documents, cold email templates, sales enablement content, and built out strategic messaging. Built and maintained the sales enablement content library. Recruited to the marketing team in November 2021.

Media Solutions Manager at The Pohly Company

Managed end-to-end programmatic advertising campaigns for a book of clients, handling asset management, QA, optimization, and reporting. Collaborated closely with sales and creative teams to align campaign performance with client objectives. Promoted from Media Solutions Associate to Media Solutions Manager within the first 12 months of hire.

Media Sales Coordinator at The Pohly Company

Supported sales, editorial, and design teams executing client email and print marketing campaigns.