Available to hire
Product Designer with a focus on B2B SaaS and complex design systems. I specialize in bridging the gap between creative vision and engineering logic, evidenced by my work at GE Appliances where I streamlined stalled workflows and improved system adoption to 71%. I leverage Gemini-driven workflows to rapidly prototype and validate UX assumptions, ensuring every design is both user-centric and technically scalable
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
UX Design Intern at GE Appliances
January 1, 2025 - December 1, 2025Redesigned SmartHQ Marketplace navigation using Figma auto-layout and component variants; restructured product category hierarchy through tree testing; increased appliance feature findability by 38% and add-to-cart rate by 12%. Designed conversation flows for 20+ voice commands in ProtoPie, mapped error states and fallback responses based on intent recognition analysis, reducing voice interaction errors by 30% across smart home scenarios. Built cross-appliance design system with 45+ reusable components and shared libraries, increasing component adoption to 71% and reducing developer handoff time by 25%. Analyzed Hotjar heatmaps and scroll maps for 2,500+ marketplace sessions, identified filter abandonment patterns and redesigned faceted search UI, improving appliance discovery success rate to 78%.
UX Designer at RIT Studio 930
May 1, 2024 - August 1, 2024Conducted contextual inquiry with 8 healthcare staff and 12 patients, mapped 3 clinical workflows (appointment scheduling, lab results review, prescription refill) to identify pain points and inform design priorities. Designed WCAG AA-compliant prototypes in Figma with conditional micro-interactions, validated through task-based usability tests to increase patient portal task completion to 89%. Delivered information architecture recommendations based on card sorting with medical staff, restructured patient record navigation to reduce projected clinical handoff delays by 20%.
UX Designer (Industry Collaboration) at Excellus BlueCross BlueShield
January 1, 2024 - May 1, 2024Moderated usability testing for member portal flows; identified 3 friction points in claims submission process and redesigned form fields in Figma, reducing average claim inquiry time by 28%. Analyzed 1,200+ member service requests and click-stream data from Google Analytics, restructured claims status page IA to decrease policyholder confusion rate from 41% to 15%. Redesigned claims inquiry flow using progressive disclosure for insurance terminology, validated interface clarity through SUS scoring (improved from 3.1 to 4.4/5 across 15 member tests).
UI/UX Designer at PANTASY Bricks
January 1, 2021 - March 1, 2021Redesigned e-commerce checkout flow in Figma, simplified purchase steps from 6 to 3 based on Google Analytics funnel drop-off analysis, A/B tested CTA button placement to increase conversion rate by 42%. Designed responsive product listing cards using 8px grid system, optimized image-to-description ratio based on Hotjar scroll depth data, contributing to 20% increase in average order value over 3 months.
Education
MFA in Visual Communication Design at Rochester Institute of Technology
September 1, 2022 - December 1, 2025B.Sc. in Food Science / B.InfT in Information Technology at University of Queensland
February 1, 2018 - July 1, 2022Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Healthcare, Education, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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