Katrina Riley

Available to hire

I'm Katrina Riley, Co-Founder and Marketing Manager of Social Striders.

About

I’m Katrina Riley, Co-Founder and Marketing Manager of Social Striders. I’ve built a thriving online and offline community from the ground up, secured brand partnerships, and executed high-engagement marketing campaigns across social media, email, and digital channels.

I excel at digital strategy, audience engagement, and turning data into growth. I love creating content that resonates with audiences, delivering innovative marketing solutions, and expanding brand visibility across multiple cities through storytelling, events, and performance-driven content.

  • 3 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Travel & Hospitality
  • Professional Services

Work experience

Marketing Coordinator · HundyJan 2024 – Jan 2026 · 2 yrs 1 mo

Assisted with planning and executing marketing campaigns across social media, email, and digital channels; created content for social media, websites, and promotional materials; conducted market research and analysis; coordinated events and promotional activities; tracked and reported on campaign performance and marketing analytics; provided general marketing and administrative support including inventory and database management.

Co-Founder & Marketing Manager · Social StridersJan 2023 – Present · 3 yrs 11 mos

Co-founded Social Striders and led marketing initiatives, planning and executing campaigns across social media, email, and digital channels; produced content (copy, video, photography, voice overs); built a multi-city community and secured brand partnerships; grew followers and brand visibility; led events and content strategy to drive growth and engagement; notable achievements include growing from 0 to 13,000+ followers in under 12 months and partnering with Samsung, Adidas, and LuLuemon.

Education

Bachelor of Laws · University of Canterbury2019 – 2023
Bachelor of Arts (Double Major) in Human Services and Sociology · University of Canterbury2019 – 2024

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