Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Katrina Riley, Co-Founder and Marketing Manager of Social Striders. I’ve built a thriving online and offline community from the ground up, secured brand partnerships, and executed high-engagement marketing campaigns across social media, email, and digital channels. I excel at digital strategy, audience engagement, and turning data into growth. I love creating content that resonates with audiences, delivering innovative marketing solutions, and expanding brand visibility across multiple cities through storytelling, events, and performance-driven content.…I'm Katrina Riley, Co-Founder and Marketing Manager of Social Striders. I’ve built a thriving online and offline community from the ground up, secured brand partnerships, and executed high-engagement marketing campaigns across social media, email, and digital channels. I excel at digital strategy, audience engagement, and turning data into growth. I love creating content that resonates with audiences, delivering innovative marketing solutions, and expanding brand visibility across multiple cities through storytelling, events, and performance-driven content.

Katrina Riley

PRO

Social Media Manager, Content Creator, Brand Strategist, +2





I'm Katrina Riley, Co-Founder and Marketing Manager of Social Striders. I’ve built a thriving online and offline community from the ground up, secured brand partnerships, and executed high-engagement marketing campaigns across social media, email, and digital channels. I excel at digital strategy, audience engagement, and turning data into growth. I love creating content that resonates with audiences, delivering innovative marketing solutions, and expanding brand visibility across multiple cities through storytelling, events, and performance-driven content.…I'm Katrina Riley, Co-Founder and Marketing Manager of Social Striders. I’ve built a thriving online and offline community from the ground up, secured brand partnerships, and executed high-engagement marketing campaigns across social media, email, and digital channels. I excel at digital strategy, audience engagement, and turning data into growth. I love creating content that resonates with audiences, delivering innovative marketing solutions, and expanding brand visibility across multiple cities through storytelling, events, and performance-driven content.

Available to hire

Christchurch, New Zealand

I’m Katrina Riley, Co-Founder and Marketing Manager of Social Striders. I’ve built a thriving online and offline community from the ground up, secured brand partnerships, and executed high-engagement marketing campaigns across social media, email, and digital channels.

I excel at digital strategy, audience engagement, and turning data into growth. I love creating content that resonates with audiences, delivering innovative marketing solutions, and expanding brand visibility across multiple cities through storytelling, events, and performance-driven content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Co-Founder & Marketing Manager at Social Striders

January 1, 2023 - Present

Co-founded Social Striders and led marketing initiatives, planning and executing campaigns across social media, email, and digital channels; produced content (copy, video, photography, voice overs); built a multi-city community and secured brand partnerships; grew followers and brand visibility; led events and content strategy to drive growth and engagement; notable achievements include growing from 0 to 13,000+ followers in under 12 months and partnering with Samsung, Adidas, and LuLuemon.

Marketing Coordinator at Hundy

January 1, 2024 - January 1, 2026

Assisted with planning and executing marketing campaigns across social media, email, and digital channels; created content for social media, websites, and promotional materials; conducted market research and analysis; coordinated events and promotional activities; tracked and reported on campaign performance and marketing analytics; provided general marketing and administrative support including inventory and database management.