Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Student Consultant at Thinkr Consulting
August 1, 2025 - PresentDeveloped and implemented comprehensive go-to-market strategy for new AI-driven productivity platform, including competitive pricing model and detailed customer journey map, driving actionable insights for client adoption
Sales Advisor at H&M
May 1, 2025 - August 1, 2025Supported store sales targets by engaging 50+ customers daily, leveraging product knowledge and personalized upselling strategies to drive revenue growth. Promoted customer loyalty and membership adoption through the H&M client app, educating customers on benefits and achieving consistently high conversion rates among eligible shoppers. Managed 100+ daily customer inquiries, resolving issues efficiently and providing a high standard of service that contributed to overall store satisfaction scores
President at Alpha Phi, McGill University
November 1, 2023 - November 1, 2024Led operations, managing sisterhood activities, community engagement programs, fundraisers, and financial processes, conducting weekly executive meetings to maintain engagement across 60+ members
Vice President, Recruitment at Alpha Phi, McGill University
November 1, 2022 - November 1, 2023Designed and implemented strategic recruitment campaign, increasing registrations by 30% through targeted outreach and rebranding the chapter’s public image to emphasize core values and sisterhood
Brand Ambassador at Cotton Candy Event Staffing Inc.
May 1, 2022 - PresentExecuted new flavor launch campaign for Bubbly and Simply Lemonade at major festivals, including Vancouver Pride and Oshawa Festival; distributed over 2,000 samples, driving product trials and boosting consumer engagement
Vice President, Social Media at Alpha Phi, McGill University
November 1, 2021 - November 1, 2022Executed an omnichannel social media strategy on TikTok and Instagram, using a structured content calendar to enhance digital presence and grow followers by 25%
Marketing Team Lead at Common Good
May 1, 2021 - August 1, 2021Pitched bi-weekly campaigns for new charities by customizing marketing materials and charity narratives for specific donor segments, raising awareness and securing commitments for ongoing engagement. Led week-long training workshops in sales, ethical marketing, and public speaking for 10+ new team members, accelerating onboarding and enhancing team performance
Education
Master of Management in Retailing at McGill University, Bensadoun School of Retail Management
August 1, 2025 - December 1, 2026Bachelor of Arts, Concentration in Sociology and Communications at McGill University, Faculty of Arts
January 1, 2021 - June 1, 2025Qualifications
Jonathan Plens MMR Leadership Scholarship
January 11, 2030 - January 8, 2026Industry Experience
Retail, Non-Profit Organization, Education, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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