I am eager to leverage my strategic expertise to elevate your clean-label and sustainable brand as a trusted industry partner. My approach combines data-driven KPI reporting with a passion for creative execution — from digital content and visual identity to lead nurturing.

Katharina Thomae

I am eager to leverage my strategic expertise to elevate your clean-label and sustainable brand as a trusted industry partner. My approach combines data-driven KPI reporting with a passion for creative execution — from digital content and visual identity to lead nurturing.

Available to hire

I am eager to leverage my strategic expertise to elevate your clean-label and sustainable brand as a trusted industry partner.

My approach combines data-driven KPI reporting with a passion for creative execution — from digital content and visual identity to lead nurturing.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Intermediate
German
Fluent

Work Experience

Global Partner Marketing Manager at FUJITSU GLOBAL
January 1, 2019 - December 31, 2023
Global campaign design and execution guidelines; global events, CX, lead generation in cooperation with SAP, Microsoft and Intel; driving multi-channel campaigns and cross-ecosystem marketing; coordinating 200+ global stakeholders and ensuring consistent brand storytelling.
CMO & Communications Lead (Freelance) at BASF Digital Site Services
January 1, 2024 - December 31, 2025
Nominated AI Brand Awareness & Culture Expert & Coach; BASF Data & AI Academy participation; Momentum Global Marketing Excellence Award nomination; led brand storytelling, communications, and go-to-market activities across BASF initiatives.
Marketing & Brand Specialist at Freelance / Independent
January 1, 2024 - December 31, 2025
Delivered freelance marketing and brand strategy services; created multi-channel campaigns, content, and brand narratives; supported AI branding initiatives and client projects across industries.
CMO & Communications Lead at BASF Digital Siteservices
January 1, 2024 - December 31, 2025
Led marketing communications strategy; nominated AI Brand Awareness & Culture Expert & Coach; collaborated with BASF Data & AI Academy; contributed to global marketing excellence initiatives and awards.

Education

Linguistics (Magister) at Ludwig Maximilian University of Munich (LMU)
January 11, 2030 - June 2, 2026
Marketing, Data Science at Harvard University
January 11, 2030 - June 2, 2026
Studies in Marketing & Data Science at University of Barcelona
January 11, 2030 - June 2, 2026
Linguistics / German Studies at Goethe-Universität Frankfurt
January 11, 2030 - June 2, 2026
Studies at Universidad Nacional de Córdoba at Universidad Nacional de Córdoba
January 11, 2030 - June 2, 2026

Qualifications

AI Brand Awareness & Culture Expert & Coach
November 30, 2024 - September 2, 2025
Momentum Global Marketing Excellence Award – Nominee
November 30, 0002 - June 2, 2026
Partner Marketing Manager & Program Manager
March 1, 2011 - March 1, 2022
Freelanced Digital Marketer & Marketing Sales Strategist
September 1, 2025 - June 2, 2026

Industry Experience

Software & Internet, Professional Services, Healthcare, Financial Services, Computers & Electronics, Manufacturing, Life Sciences, Real Estate & Construction, Travel & Hospitality, Retail