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I'm Katya Guerra, an MBA and Digital Marketing Specialist with 2+ years of experience executing data-driven paid advertising campaigns, content creation, social media marketing, and performance analytics. I have a proven track record managing Meta advertising campaigns, optimizing conversions, creating high-performing visual and video content, and leveraging campaign data to improve ROI. I thrive in fast-paced environments, collaborating cross-functionally and translating marketing strategy into measurable business results. I am proficient with Meta Ads Manager, Google Analytics, Canva, CapCut, and campaign reporting, and I enjoy turning insights into effective campaigns.…I'm Katya Guerra, an MBA and Digital Marketing Specialist with 2+ years of experience executing data-driven paid advertising campaigns, content creation, social media marketing, and performance analytics. I have a proven track record managing Meta advertising campaigns, optimizing conversions, creating high-performing visual and video content, and leveraging campaign data to improve ROI. I thrive in fast-paced environments, collaborating cross-functionally and translating marketing strategy into measurable business results. I am proficient with Meta Ads Manager, Google Analytics, Canva, CapCut, and campaign reporting, and I enjoy turning insights into effective campaigns.

Katya Guerra

Digital Marketer, Content Creator, Social Media Manager, +2

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I'm Katya Guerra, an MBA and Digital Marketing Specialist with 2+ years of experience executing data-driven paid advertising campaigns, content creation, social media marketing, and performance analytics. I have a proven track record managing Meta advertising campaigns, optimizing conversions, creating high-performing visual and video content, and leveraging campaign data to improve ROI. I thrive in fast-paced environments, collaborating cross-functionally and translating marketing strategy into measurable business results. I am proficient with Meta Ads Manager, Google Analytics, Canva, CapCut, and campaign reporting, and I enjoy turning insights into effective campaigns.…I'm Katya Guerra, an MBA and Digital Marketing Specialist with 2+ years of experience executing data-driven paid advertising campaigns, content creation, social media marketing, and performance analytics. I have a proven track record managing Meta advertising campaigns, optimizing conversions, creating high-performing visual and video content, and leveraging campaign data to improve ROI. I thrive in fast-paced environments, collaborating cross-functionally and translating marketing strategy into measurable business results. I am proficient with Meta Ads Manager, Google Analytics, Canva, CapCut, and campaign reporting, and I enjoy turning insights into effective campaigns.

Available to hire

I’m Katya Guerra, an MBA and Digital Marketing Specialist with 2+ years of experience executing data-driven paid advertising campaigns, content creation, social media marketing, and performance analytics. I have a proven track record managing Meta advertising campaigns, optimizing conversions, creating high-performing visual and video content, and leveraging campaign data to improve ROI.

I thrive in fast-paced environments, collaborating cross-functionally and translating marketing strategy into measurable business results. I am proficient with Meta Ads Manager, Google Analytics, Canva, CapCut, and campaign reporting, and I enjoy turning insights into effective campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Advanced

Work Experience

Social Media Consultant at Freelance

October 1, 2023 - Present

Built, launched, and optimized paid advertising campaigns through Meta Ads Manager, increasing client conversions by 50%. Created tailored graphics, short-form videos, ad copy, and messaging for target audiences. Analyzed campaign data to identify optimization opportunities and maximize ROI. Managed content calendars and multi-channel marketing across Instagram, Facebook, and TikTok.

Graduate Administrative Assistant at Kean University

September 1, 2024 - May 1, 2026

Managed social media campaigns across Instagram, Facebook, and LinkedIn; increased engagement by 48.5%. Developed digital content including graphics, videos, and promotional materials to support recruitment. Executed targeted SMS marketing to nurture leads and sustain audience engagement. Monitored performance and produced optimization recommendations; supported AI chatbot optimization through user behavior analysis.

Marketing & Operations Coordinator at GECC/ GoElizabethNJ

November 1, 2023 - February 1, 2024

Supported quarterly marketing campaigns in partnership with AD and Bon Appétit; coordinated timelines, assets, media deliverables. Tracked budgets, vendor contracts, permits, and campaign expenses to ensure alignment with goals and state reporting. Executed CRM and email marketing campaigns achieving 20%+ open rates. Collaborated with stakeholders to maintain brand consistency.

Executive Marketing & Operations Assistant at GECC/ GoElizabethNJ

November 1, 2022 - October 1, 2023

Supported CRM database management, maintained clean records for outreach and marketing campaigns. Assisted in drafting press releases and media communications using Cision. Organized documentation and reporting systems for internal records and campaigns. Supported proposal development and event marketing initiatives with a 60% approval success rate.

Stylist at kate spade new york

April 1, 2026 - Present

Built and managed a portfolio of clients through personalized relationship management and strategic recommendations. Proactive outreach via text and email to drive engagement, retention, and repeat purchases. Achieved +152% of sales goals through clienteling, upselling, cross-selling, and relationship-building strategies. Leveraged storytelling and trend awareness to connect products with customer interests.