Available to hire
Digital analytics implementation specialist and consultant focused on GA4 and Google Tag Manager (including server-side tagging), performance marketing measurement, SEO audits, and data-driven optimisation. I help teams turn complex tracking and technical analytics into practical, actionable insights.
I deliver end-to-end measurement strategies, consent/CMP implementations, CRO and incremental testing, and customised dashboards. My work spans ecommerce, B2B, apps, and multi-brand environments, with a strong emphasis on data quality, governance, and stakeholder-friendly reporting.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Measurement Strategy & Analytics Consultant at REO Digital (as indicated by resume content)
May 1, 2025 - November 30, 2025Curated end-to-end measurement strategy for web and app builds for The Ring brand. Defined primary KPIs and metrics, tagging specifications, and implementation approach. Advised senior stakeholders on user consent best practices, including CMP approach, Apple App Tracking Transparency adoption and local privacy standards (GDPR, CCPA, CPRA). Collaborated with web and app developers (iOS and Android) to implement tagging specifications across websites and mobile apps, supporting data collection for GA4, Firebase and SQL data warehouses.
Measurement Strategy Consultant (web/app) at REO Digital
March 1, 2025 - PresentCurated end-to-end measurement strategy for a web and app build for The Ring brand, including primary KPIs and metrics, technical tagging specifications, and a tagging implementation approach. Advised senior stakeholders on best practices for user consent, including CMP approach, Apple App Tracking Transparency, and local privacy standards/policies (GDPR, CCPA, CPRA). Partnered with web and app developers to ensure tagging specifications were implemented across website and iOS/Android apps for comprehensive data collection in GA4, Firebase, and SQL data warehouses.
Analytics Consultant at REO Digital
March 1, 2025 - PresentCurated end-to-end measurement strategy for web and app build for The Ring brand; covering Primary KPIs and metrics, tagging specifications, and tagging implementation approach. Advised senior stakeholders with best practices and recommendations for User Consent, including CMP approach, Apple’s App Tracking Transparency privacy framework adoption, and local privacy standards and policies (GDPR, CCPA, CPRA). Collaborated with web and app developers to ensure tagging specifications were implemented across the website and mobile apps (GA4, Firebase, and SQL data warehouses).
Digital Analytics Consultant at REO Digital
March 1, 2025 - PresentCurated end-to-end measurement strategy for web and app builds for The Ring brand; defined primary KPIs, tagging specifications, and tagging implementation approach. Advised senior stakeholders on consent and privacy (CMP, App Tracking Transparency, GDPR, CCPA) and collaborated with web/app developers to ensure tagging across GA4, Firebase, and SQL data warehouses.
Senior Digital Analyst at REO Digital
March 1, 2025 - PresentCurated end-to-end measurement strategy for web and app build for The Ring brand; defined primary KPIs and metrics, technical tagging specifications, and tagging implementation approach. Advised senior stakeholders on User Consent, CMP approaches, and privacy frameworks (including Apple’s App Tracking Transparency) and local privacy standards. Collaborated with web and app developers to implement tagging across websites and mobile apps (iOS and Android) for comprehensive data collection within GA4, Firebase, and SQL data warehouses.
Digital Analytics / GTM / GA4 Consultant (freelance contract) at Macdonald Consultancy
January 1, 2025 - March 31, 2025Digital analytics implementation and optimisation work including GA4 and GTM setup, tracking and analytics support, and related consulting activities (details not further specified in the provided text).
Consultancy Analytics / Tracking & Measurement (freelance project) at Macdonald Consultancy
January 1, 2025 - March 31, 2025Consultant at Macdonald Consultancy
January 1, 2025 - March 1, 2025Advised clients on digital analytics strategies, tagging implementations and data-driven optimization.
Digital Analytics Consultant at Macdonald Consultancy
January 1, 2025 - March 31, 2025Analytics / SEO / Tracking Consultant (e-commerce and consent-focused work) at Ascential / Informa
September 1, 2024 - January 31, 2025Implemented customised end-to-end e-commerce tracking across retail brands using Shopify custom web pixels and GTM (client and server-side GTM implementations). Audited GA4, Adobe Analytics, and Segment CDP for relevant data collection to support customised reports and dashboards. Ran consultancy analytics sessions with clients, advising on best practices across the digital analytics landscape.
Digital Analyst (contract) at Accessible by Design / Caspian Turner (SH/E/ HER reviewed role context)
September 1, 2024 - January 31, 2025Reviewed, optimised, and managed GA4 setups and GTM containers across 10+ brand accounts. Implemented bespoke tracking for multiple user journeys including checkout/ticket sales flows and navigation/lead generation flows. Began migration to server-side GTM tagging for main brand accounts. Led comprehensive SEO audits (site structure, content, technical setup) and prioritised fixes within design constraints. Optimised on-page elements (titles/descriptions, headers, alt text, internal links, URL structure). Drove technical SEO improvements (site speed, mobile responsiveness, crawl efficiency) to improve performance and crawlability. Automated SEO technical reporting to identify and fix issues quickly. Worked across WordPress/Squarespace with SEO tooling (Yoast, Screaming Frog, Ahrefs, Moz, Semrush) and testing tools (PageSpeed Insights, Rich Results Test, schema.org). Delivered content strategy grounded in E-E-A-T and optimised for AEO/GEO principles.
E-commerce / Measurement & Tracking Implementation Consultant at Ascential / Informa
September 1, 2024 - January 31, 2025Implemented customised end-to-end e-commerce tracking across retail brands using Shopify custom web pixels and GTM (including client-side and server-side GTM implementations). Audited GA4, Adobe Analytics and Segment CDP to ensure relevant and high-quality data collection for reporting and dashboards. Delivered consultancy analytics sessions with clients across GA4, GTM and broader digital analytics best practices.
Digital Analytics Consultant at Ascential / Informa
September 1, 2024 - January 1, 2025Implemented customised end-to-end e-commerce tracking across a range of retail brands, using Shopify’s web pixels and GTM. Audited GA4 and Adobe Analytics accounts to ensure high-quality data for customised reports and dashboards. Delivered consultancy analytics sessions with clients on best practices across the digital analytics landscape.
Analytics Consultant at Ascential / Informa
September 1, 2024 - January 31, 2025Implemented customised end-to-end e-commerce tracking across multiple retail brands using Shopify’s custom web pixels and GTM. Audited GA4 and Adobe Analytics accounts to ensure quality data for customised reports and dashboards. Led consultancy analytics sessions with clients, sharing recommendations and best practices across the digital analytics landscape.
LinkedIn Conversions API (CAPI) Specialist at LinkedIn
July 1, 2024 - December 31, 2024In-house specialist for LinkedIn Conversions API (CAPI). Assisted sales teams in meetings where CAPI was pitched to new customers, identified new clients who would benefit from adopting CAPI, and collaborated with other CAPI strategists on larger accounts and reusable resources.
Digital Analytics & CRO / Reporting (GA4, CMP, attribution, dashboards) at Great State
July 1, 2024 - September 30, 2024Responsible for website user journey tagging and OneTrust CMP implementation via GTM/sGTM using Google Consent Mode. Produced weekly/monthly/quarterly client reports and dashboards with client run-through meetings. Supported larger digital strategies including CRO reports and marketing attribution analysis/recommendations.
LinkedIn CAPI Specialist / Analytics Support at LinkedIn (as employment in resume date block)
July 1, 2024 - December 31, 2024Served as an in-house specialist for LinkedIn’s Conversions API tool (CAPI), assisting sales teams and working with customers to evaluate tracking solutions. Identified clients who would benefit from CAPI and contributed to shared resources with other CAPI strategists.
Digital Analytics Specialist (LinkedIn / Conversions API, Reporting & Strategy) at Great State
July 1, 2024 - September 30, 2024Provided digital analytics support as an in-house specialist for LinkedIn’s Conversions API tool (CAPI). Supported sales pitches and identified prospective clients for adoption of CAPI. Collaborated with other CAPI strategists on larger accounts and created resources. Also supported GA4 and GTM work and ongoing performance marketing analytics activities (as described across the LinkedIn/Growth sections of the resume).
LinkedIn Conversions API Specialist at Great State
July 1, 2024 - December 1, 2024Became the in-house specialist for LinkedIn’s Conversions API tool (CAPI). Assisted the sales teams in meetings where CAPI was being pitched to new customers. Identified new clients that would benefit from adopting CAPI as a tracking solution. Worked with other CAPI strategists on larger accounts and creating resources. GA4 implementation and GTM configuration across brand accounts; performance marketing strategy, campaign analysis, and data visualisation; AB testing and CRO practices.
LinkedIn CAPI Specialist at Great State
July 1, 2024 - December 31, 2024Became the in-house specialist for LinkedIn’s Conversions API tool (CAPI). Assisted the sales teams in meetings where CAPI was being pitched to new customers. Implemented tracking and best practices to maximise LinkedIn conversions for client campaigns.
Conversions API Specialist at LinkedIn
July 1, 2024 - December 31, 2024In-house specialist for LinkedIn's Conversions API; collaborated with sales teams in pitches and helped clients adopt CAPI; produced resources and training materials.
Conversions API Specialist at Great State
July 1, 2024 - September 1, 2024Became the in-house specialist for LinkedIn’s Conversions API tool (CAPI). Supported sales teams in CAPI pitches, identified new clients, and created resources for adoption of CAPI.
Senior Digital Analyst at Great State
July 1, 2024 - December 31, 2024Became the in-house specialist for LinkedIn’s Conversions API (CAPI). Supported sales teams in CAPI engagements and identified clients that would benefit from adopting CAPI. Collaborated with other CAPI strategists on larger accounts and resource creation. Implemented GA4, cookie consent strategies, and CMP approaches; worked with web/app developers to ensure tagging across GA4, Firebase, and SQL data warehouses; utilized tools such as Hotjar, Microsoft Clarity, Heap, Funnel, and Contentsquare; led AB, Multivariate, CRO, and Incremental testing to drive e-commerce revenue.
Website tagging & CMP Specialist at Great Ormond Street Hospital Children’s Charity
January 1, 2022 - December 31, 2024Website user journey tagging and One Trust CMP implementation, via GTM and utilising Google Consent Mode. Generated weekly, monthly, and quarterly client reports and dashboards. Assisted on CRO initiatives and broader digital strategies.
Digital Analytics Consultant at Great Ormond Street Hospital Children’s Charity
January 1, 2022 - January 1, 2024Migrated from Universal Analytics to GA4 for the charity website and 10+ subdomains. Implemented GTM and OneTrust CMP, configured third-party marketing pixels, and created custom tracking for Facebook and Google Ads. Ran AB and Multivariate tests to improve donations and UX. Built dashboards and delivered GA4 training.
Analytics & Tracking Specialist (GA4 migration, GTM, consent compliance, CRO testing) at Great Ormond Street Hospital Children’s Charity
January 1, 2020 - December 31, 2022Migrated Universal Analytics to GA4 for the charity website and 10+ subdomains. Implemented and configured GTM including custom data collection for GA4, installation/configuration of tracking pixels to adhere to OneTrust cookie compliance, and third-party marketing pixels. Created custom tracking for Facebook and Google Ads, including first-party audience lists and custom conversions based on website activity. Conducted, configured, and oversaw AB and multivariate tests to improve user experience and donation revenue, working with DevOps to implement changes. Created and maintained team/campaign/project-specific dashboards to enable self-sufficiency in day-to-day optimisation. Delivered training on GA4, Meta Business Suite, and Google Ads.
Digital Analyst / Senior Digital Analyst (Digital analytics, GA4/GTM, SEO, training) at Substrakt
January 1, 2019 - December 31, 2022Conducted migration to GA4 for 40+ arts and culture clients, including exporting historical Universal Analytics data. Hosted webinars, wrote blog posts, and delivered intensive training across digital analytics, GA4, SEO audits, GTM, digital strategy, and digital advertising. Ran SEO audits covering content and technical recommendations with DevOps and content teams. Implemented GTM server-side tracking setup for a custom purchase pathway product (B2B) for the National Theatre. Contributed to internal culture and EDI boards by proposing and establishing new projects/initiatives.
Digital Analytics / Measurement Implementation (GA4, GTM, CRO, CMP) at Great Ormond Street Hospital Children’s Charity
January 1, 2019 - January 1, 2024Led migration from Universal Analytics to GA4 across the charity website and 10+ subdomains. Implemented and configured GTM, including custom data collection for GA4 and installation/configuration of tracking pixels aligned to OneTrust cookie compliance. Built custom tracking for Facebook and Google Ads including first-party audiences and custom conversions based on website activity. Conducted and oversaw AB and multivariate tests to improve user experience and donation revenue, working with DevOps to implement changes. Created and maintained team/campaign/project dashboards to enable self-sufficient optimisation. Delivered training on GA4, Meta Business Suite and Google Ads.
Digital Analyst / Implementations & Training at Substrakt
January 1, 2019 - December 31, 2022Migrated clients from Universal Analytics to GA4 (40+ clients in arts and culture), including exporting historical UA data. Hosted webinars, wrote blog posts and delivered intensive training across digital analytics, GA4, SEO audits, GTM, digital strategy and digital advertising. Conducted SEO audits including content and technical recommendations, coordinating with DevOps and content teams to implement changes. Implemented GTM server-side tracking for a custom purchase pathway product (B2B) for the National Theatre. Participated on boards for Internal Culture and EDI working groups, proposing and establishing new projects and initiatives.
Digital Analytics Consultant at Great Ormond Street Hospital Children’s Charity
January 1, 2019 - December 31, 2022Migrated from Universal Analytics to GA4 for the charity website and over 10 subdomains. Implemented GTM, including custom data collection for GA4, installation and configuration of all tracking pixels to adhere to cookie compliance tool OneTrust, and third-party marketing pixels. Created custom tracking for Facebook and Google Ads, created first-party audience lists and custom conversions; conducted AB and Multivariate tests to improve user experience and donations; delivered training on GA4, Meta Business Suite, and Google Ads.
Digital Analytics Consultant at Substrakt
January 1, 2019 - January 1, 2022Migrated to GA4 for 40+ clients in the arts and culture sector, exporting historical Universal Analytics data. Hosted webinars, wrote blog posts, and delivered intensive training around digital analytics, GA4, SEO audits, GTM, digital strategy, and digital advertising.
Digital Analytics Consultant at Great Ormond Street Hospital Children's Charity
January 1, 2019 - December 31, 2022Migrated the charity website and over 10 subdomains from Universal Analytics to GA4. Implemented GTM with custom data collection, installed and configured tracking pixels to comply with OneTrust cookie CMP, and created third‑party marketing pixels. Built custom tracking for Facebook and Google Ads, enabling first-party audiences and custom conversions. Led AB and Multivariate testing to improve UX and donation revenue, and developed dashboards for teams to self‑serve optimisations. Delivered training on GA4, Meta Business Suite, and Google Ads.
Education
Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Software & Internet, Retail, Professional Services, Healthcare, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Hire a Data Analyst
We have the best data analyst experts on Twine. Hire a data analyst in London today.