Katy Arnold

Analytics Consultant at REO Digital

Curated end-to-end measurement strategy for web and app build for The Ring brand; covering Primary KPIs and metrics, tagging specifications, and tagging implementation approach. Advised senior stakeholders with best practices and recommendations for User Consent, including CMP approach, Apple’s App Tracking Transparency privacy framework adoption, and local privacy standards and policies (GDPR, CCPA, CPRA). Collaborated with web and app developers to ensure tagging specifications were implemented across the website and mobile apps (GA4, Firebase, and SQL data warehouses).

Digital Analytics Consultant at REO Digital

Curated end-to-end measurement strategy for web and app builds for The Ring brand; defined primary KPIs, tagging specifications, and tagging implementation approach. Advised senior stakeholders on consent and privacy (CMP, App Tracking Transparency, GDPR, CCPA) and collaborated with web/app developers to ensure tagging across GA4, Firebase, and SQL data warehouses.

Senior Digital Analyst at REO Digital

Curated end-to-end measurement strategy for web and app build for The Ring brand; defined primary KPIs and metrics, technical tagging specifications, and tagging implementation approach. Advised senior stakeholders on User Consent, CMP approaches, and privacy frameworks (including Apple’s App Tracking Transparency) and local privacy standards. Collaborated with web and app developers to implement tagging across websites and mobile apps (iOS and Android) for comprehensive data collection within GA4, Firebase, and SQL data warehouses.

Consultant at Macdonald Consultancy

Advised clients on digital analytics strategies, tagging implementations and data-driven optimization.

Digital Analytics Consultant at Macdonald Consultancy

Digital Analytics Consultant at Ascential / Informa

Implemented customised end-to-end e-commerce tracking across a range of retail brands, using Shopify’s web pixels and GTM. Audited GA4 and Adobe Analytics accounts to ensure high-quality data for customised reports and dashboards. Delivered consultancy analytics sessions with clients on best practices across the digital analytics landscape.

Analytics Consultant at Ascential / Informa

Implemented customised end-to-end e-commerce tracking across multiple retail brands using Shopify’s custom web pixels and GTM. Audited GA4 and Adobe Analytics accounts to ensure quality data for customised reports and dashboards. Led consultancy analytics sessions with clients, sharing recommendations and best practices across the digital analytics landscape.

LinkedIn Conversions API Specialist at Great State

Became the in-house specialist for LinkedIn’s Conversions API tool (CAPI). Assisted the sales teams in meetings where CAPI was being pitched to new customers. Identified new clients that would benefit from adopting CAPI as a tracking solution. Worked with other CAPI strategists on larger accounts and creating resources. GA4 implementation and GTM configuration across brand accounts; performance marketing strategy, campaign analysis, and data visualisation; AB testing and CRO practices.

LinkedIn CAPI Specialist at Great State

Became the in-house specialist for LinkedIn’s Conversions API tool (CAPI). Assisted the sales teams in meetings where CAPI was being pitched to new customers. Implemented tracking and best practices to maximise LinkedIn conversions for client campaigns.

Conversions API Specialist at LinkedIn

In-house specialist for LinkedIn's Conversions API; collaborated with sales teams in pitches and helped clients adopt CAPI; produced resources and training materials.

Conversions API Specialist at Great State

Became the in-house specialist for LinkedIn’s Conversions API tool (CAPI). Supported sales teams in CAPI pitches, identified new clients, and created resources for adoption of CAPI.

Senior Digital Analyst at Great State

Became the in-house specialist for LinkedIn’s Conversions API (CAPI). Supported sales teams in CAPI engagements and identified clients that would benefit from adopting CAPI. Collaborated with other CAPI strategists on larger accounts and resource creation. Implemented GA4, cookie consent strategies, and CMP approaches; worked with web/app developers to ensure tagging across GA4, Firebase, and SQL data warehouses; utilized tools such as Hotjar, Microsoft Clarity, Heap, Funnel, and Contentsquare; led AB, Multivariate, CRO, and Incremental testing to drive e-commerce revenue.

Website tagging & CMP Specialist at Great Ormond Street Hospital Children’s Charity

Website user journey tagging and One Trust CMP implementation, via GTM and utilising Google Consent Mode. Generated weekly, monthly, and quarterly client reports and dashboards. Assisted on CRO initiatives and broader digital strategies.

Digital Analytics Consultant at Great Ormond Street Hospital Children’s Charity

Migrated from Universal Analytics to GA4 for the charity website and 10+ subdomains. Implemented GTM and OneTrust CMP, configured third-party marketing pixels, and created custom tracking for Facebook and Google Ads. Ran AB and Multivariate tests to improve donations and UX. Built dashboards and delivered GA4 training.

Digital Analytics Consultant at Great Ormond Street Hospital Children’s Charity

Migrated from Universal Analytics to GA4 for the charity website and over 10 subdomains. Implemented GTM, including custom data collection for GA4, installation and configuration of all tracking pixels to adhere to cookie compliance tool OneTrust, and third-party marketing pixels. Created custom tracking for Facebook and Google Ads, created first-party audience lists and custom conversions; conducted AB and Multivariate tests to improve user experience and donations; delivered training on GA4, Meta Business Suite, and Google Ads.

Digital Analytics Consultant at Substrakt

Migrated to GA4 for 40+ clients in the arts and culture sector, exporting historical Universal Analytics data. Hosted webinars, wrote blog posts, and delivered intensive training around digital analytics, GA4, SEO audits, GTM, digital strategy, and digital advertising.