Senior Design Manager at Botanic Pretti5

Design lead for the whole brand; responsible for all visual language from visual identity through to packaging, events, ads and social. Developed Pretti5’s first rebrand to stand out in both the local market and the U.S., from identifying a new strategic position for the brand, to creating a new distinct visual identity. Redesigned and delivered the brand’s new e-com store, elevating the online customer experience, managing the project from concept to implementation with an external development team. Led the visual direction and creative production for the brand’s biggest ever retail activation in partnership with Sephora. Strengthened engagement and brand recognition across social with a cohesive layout design system that works across Instagram, Facebook and other social channels.

Clothing Lead Graphic Designer at ONS and Future Classics

Defined the brand aesthetic to bring the vision and mission of Future Classics to life in visual and textural form. Developed and managed all packaging for the brand, from concept to design to production (including underwear, leather goods and accessories). Product design for homeware, lifestyle and accessories collections. Redesigned and managed the brand’s look for social media. Oversaw conceptual design of seasonal window displays and served as Visual Merchandiser to manage production and implement the design across all stores.

Lead Graphic Designer and Community Manager at Kam Holding

Lead Designer across Kam Holding Group, responsible for all design development and production across the group and all subsidiary companies and products. Built, launched and managed the design of 5 new brands and business ventures across Insurance, Pharmacy, Real Estate, Financial Institution and Travel Agency. Designed and managed all content and ad campaigns across websites, Google Ads, Instagram, Facebook Business and LinkedIn. Successful design and launch of 20+ local and international brands, with full design collateral including Packaging, In-Store POS, Website and Advertising. Exponential growth of social media communities across 10+ brands, from small businesses to large non-profits, through organic strategies. Led communications collateral for 3 award-winning Health Insurance products for Kam Holdings during the initial COVID-19 outbreak in Panama City.