I am a marketing leader with 13+ years of experience driving revenue for global luxury brands across APAC. I blend strategic thinking with hands-on execution, leveraging data and emerging tech to optimize marketing workflows and deliver clear consumer insights. Currently I deliver end-to-end marketing solutions as a remote consultant and strategist to a global client base ranging from small businesses to multinational corporations. In prior roles I led marketing and communications for Hilton Foshan Shunde and oversaw omni-channel experiences for DFS Saipan, while shaping regional strategies for Estée Lauder Asia Pacific. I have a proven track record of growing brands in diverse markets, managing cross-functional teams, and translating complex market data into actionable plans. I’m passionate about leveraging AI-enabled strategies and digital transformation to accelerate growth and improve customer experiences across touchpoints.

I am a marketing leader with 13+ years of experience driving revenue for global luxury brands across APAC. I blend strategic thinking with hands-on execution, leveraging data and emerging tech to optimize marketing workflows and deliver clear consumer insights. Currently I deliver end-to-end marketing solutions as a remote consultant and strategist to a global client base ranging from small businesses to multinational corporations. In prior roles I led marketing and communications for Hilton Foshan Shunde and oversaw omni-channel experiences for DFS Saipan, while shaping regional strategies for Estée Lauder Asia Pacific. I have a proven track record of growing brands in diverse markets, managing cross-functional teams, and translating complex market data into actionable plans. I’m passionate about leveraging AI-enabled strategies and digital transformation to accelerate growth and improve customer experiences across touchpoints.

Available to hire

I am a marketing leader with 13+ years of experience driving revenue for global luxury brands across APAC. I blend strategic thinking with hands-on execution, leveraging data and emerging tech to optimize marketing workflows and deliver clear consumer insights. Currently I deliver end-to-end marketing solutions as a remote consultant and strategist to a global client base ranging from small businesses to multinational corporations. In prior roles I led marketing and communications for Hilton Foshan Shunde and oversaw omni-channel experiences for DFS Saipan, while shaping regional strategies for Estée Lauder Asia Pacific.

I have a proven track record of growing brands in diverse markets, managing cross-functional teams, and translating complex market data into actionable plans. I’m passionate about leveraging AI-enabled strategies and digital transformation to accelerate growth and improve customer experiences across touchpoints.

See more

Language

English
Fluent
Chinese
Fluent
German
Beginner
Korean
Beginner

Work Experience

Independent Consultant & Strategist at Self-Employed / Remote
August 1, 2025 - Present
Deliver end-to-end marketing solutions and AI-enabled strategy to a global client base ranging from small businesses to multinational corporations.
Marketing & Communications Manager at Hilton Foshan Shunde
April 8, 2024 - July 31, 2025
Directed the Marketing & Communications department, overseeing full-funnel publicity and advertising budgets for the property; led digital strategy including social media and e-commerce to boost leisure market share.
Manager, Product Sales & Retail Marketing at DFS Saipan (LVMH Group)
June 1, 2020 - April 30, 2023
Balanced product sales (Beauty, Watch & Jewelry) and retail marketing; served as primary bridge between regional strategy and local execution; launched omni-channel approaches converting digital traffic into high-value offline luxury transactions; directed brand reactivation campaigns that boosted store traffic.
Senior Regional Marketing Executive / Marketing Intelligence at Estée Lauder Asia Pacific
August 1, 2014 - August 31, 2017
Managed markets across Greater China, Korea, Japan, Southeast Asia and Oceania; grew brand and business; led TMall flagship store launch and produced regional marketing intelligence reports for APAC corporate marketing.
Key Account Executive at Albatross Global Solutions Ltd.
May 1, 2013 - August 31, 2014
Managed 20+ international retail experience evaluation projects for premium global portfolios.

Education

Master of Science in Marketing at University of Exeter, United Kingdom
January 11, 2030 - May 12, 2026
Bachelor's in Business Management at Tongji University, China
January 11, 2030 - May 12, 2026

Qualifications

Google Analytics Certification
January 11, 2025 - May 12, 2026
Google AI Professional Certificate
January 11, 2025 - May 12, 2026

Industry Experience

Professional Services, Travel & Hospitality, Retail, Consumer Goods
    paper Account Persona Creation and Operation on Wechat, Xiaohongshu & Douyin

    Successfully set up a persona account on mainstream social media platforms, led content creation and daily operation. 10,000+ views each video on average & 5000 fans growth in 6 months