I am a B2B software sales specialist focused on data, artificial intelligence and SaaS solutions. At IBM, I have worked across Germany, Spain and Switzerland, managing sales cycles from prospecting and discovery through solution design, pricing and closing. I enjoy helping enterprise clients turn business challenges into practical AI use cases, particularly across IBM's watsonx portfolio.

Kayan Tarik Hofyani

I am a B2B software sales specialist focused on data, artificial intelligence and SaaS solutions. At IBM, I have worked across Germany, Spain and Switzerland, managing sales cycles from prospecting and discovery through solution design, pricing and closing. I enjoy helping enterprise clients turn business challenges into practical AI use cases, particularly across IBM's watsonx portfolio.

Available to hire

I am a B2B software sales specialist focused on data, artificial intelligence and SaaS solutions. At IBM, I have worked across Germany, Spain and Switzerland, managing sales cycles from prospecting and discovery through solution design, pricing and closing. I enjoy helping enterprise clients turn business challenges into practical AI use cases, particularly across IBM’s watsonx portfolio.

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Language

German
Fluent
English
Advanced
Turkish
Intermediate
French
Beginner
Chinese
Beginner

Work Experience

Brand Sales Specialist — Data & AI at IBM Switzerland
August 1, 2026 - Present
Own IBM's AI software portfolio, including watsonx Orchestrate, watsonx.ai and Planning Analytics, for enterprise growth accounts across Switzerland. Lead AI use-case discovery with clients and translate business problems into solution scope, sizing and pricing. Drive territory strategy and pipeline generation through account planning, ecosystem partners and cross-functional deal teams, while managing opportunities end-to-end in Salesforce.
B2B Sales & Account Executive — Power & Cloud at IBM España
November 1, 2025 - July 1, 2026
Managed end-to-end sales cycles for cloud solutions across a pipeline of more than 40 SMB and enterprise accounts. Applied discovery and value-selling techniques to engage decision-makers and qualify opportunities. Created internal guides and AI-assisted prospecting tools adopted by multiple DACH sales teams, and tracked pipeline and forecasts against quarterly targets.
Sales Enablement & Customer Engagement — Master Programme at IBM Germany
April 1, 2024 - November 1, 2025
Trained and enabled more than 200 sales professionals across EMEA on value propositions and sales strategies. Partnered with senior leadership on go-to-market messaging and collaborated with Sales, Marketing and Product to improve the sales process and customer experience. Generated leads and built relationships at industry events including Cisco Live.
Working Student — IT & Project Coordination at Sysback Solutions GmbH
December 1, 2020 - March 1, 2024
Coordinated cross-functional IT projects with a focus on stakeholder communication and status reporting. Analysed technical and business requirements, prepared solution recommendations and contributed to automation and IT-security initiatives.

Education

Master of Business Administration (MBA) in Business Administration at SRH Fernhochschule – The Mobile University
April 1, 2024 - December 1, 2025
Bachelor of Science (B.Sc.) in Business Information Systems at IU International University
December 1, 2020 - March 1, 2024

Qualifications

IBM Global Sales School — Sales Excellence Programme
December 15, 2025 - August 31, 2026
Professional Scrum Master I
August 20, 2024 - August 31, 2026
Oxford Certificate Programme — Strategic Management and Leadership
September 4, 2023 - September 15, 2023
Harvard ManageMentor — Project Management
August 20, 2024 - August 31, 2026
Harvard ManageMentor — Digital Intelligence
August 20, 2024 - August 31, 2026

Industry Experience

Software & Internet, Computers & Electronics, Professional Services, Education, Manufacturing