Hi, I’m Kayla Koch—a creative and strategic marketing professional specializing in graphic design, branding, and training materials. I’ve led brand strategy and execution for multiple organizations, built scalable design systems, and developed engaging visuals across in-person, virtual, and eLearning formats. I’m passionate about ensuring brand consistency, maximizing engagement, and mentoring teammates to elevate design outcomes. I excel at collaborating with cross-functional teams to deliver polished assets that align with campaign goals and client strategies. I enjoy turning complex concepts into clear, accessible graphics and training materials, while continuously refining processes and libraries to support scalable, high-quality work for clients and stakeholders.

Kayla Koch

Hi, I’m Kayla Koch—a creative and strategic marketing professional specializing in graphic design, branding, and training materials. I’ve led brand strategy and execution for multiple organizations, built scalable design systems, and developed engaging visuals across in-person, virtual, and eLearning formats. I’m passionate about ensuring brand consistency, maximizing engagement, and mentoring teammates to elevate design outcomes. I excel at collaborating with cross-functional teams to deliver polished assets that align with campaign goals and client strategies. I enjoy turning complex concepts into clear, accessible graphics and training materials, while continuously refining processes and libraries to support scalable, high-quality work for clients and stakeholders.

Available to hire

Hi, I’m Kayla Koch—a creative and strategic marketing professional specializing in graphic design, branding, and training materials. I’ve led brand strategy and execution for multiple organizations, built scalable design systems, and developed engaging visuals across in-person, virtual, and eLearning formats. I’m passionate about ensuring brand consistency, maximizing engagement, and mentoring teammates to elevate design outcomes.

I excel at collaborating with cross-functional teams to deliver polished assets that align with campaign goals and client strategies. I enjoy turning complex concepts into clear, accessible graphics and training materials, while continuously refining processes and libraries to support scalable, high-quality work for clients and stakeholders.

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Language

English
Fluent

Work Experience

Graphic Design Specialist at Cathexis
January 1, 2023 - March 1, 2026
Develop engaging social media graphics aligned with campaigns, proactively plan and communicate project status, build dynamic PowerPoint templates, create 508-compliant training graphics and documents, incorporate client and internal feedback, maintain asset libraries, lead design training for internal and external stakeholders, ensure branding consistency across products, and enforce file version control.
Graphic Designer at IMMY (IMMYLabs)
November 1, 2018 - October 1, 2022
Led brand strategy and execution including logo development and brand guidelines; managed design interns; created marketing materials for trade shows; collaborated with manufacturing on packaging concepts; designed and ordered company apparel and giveaways.
Graphic Designer at Tulane University Athletics
July 1, 2017 - October 1, 2018
Managed and executed the Tulane brand across all platforms; conceptualized campaigns and yearly themes; hired and supervised design assistants; contributed to digital marketing and social content; developed social templates aligned with marketing materials; trained staff on Adobe software.
Graphic Designer // Digital Media Assistant at University of Tulsa Athletics
August 1, 2014 - May 1, 2017
Managed TU brand, developed marketing collateral, created social media templates, designed print adverts, trained interns on Photoshop and brand standards, and supported sports marketing identities.

Education

Master’s Degree in Education, Intercollegiate Athletic Leadership at University of Washington
January 11, 2030 - June 3, 2026
Bachelor of Arts in Communication at University of Tulsa
January 11, 2030 - June 3, 2026
Certificate in Advertising at University of Tulsa
January 11, 2030 - June 3, 2026

Qualifications

Certificate in Advertising
January 11, 2030 - June 3, 2026

Industry Experience

Media & Entertainment, Education, Professional Services