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I am a Swiss-American Digital Product & Communications professional who turns business needs into scalable digital solutions. I blend marketing, UX content, and innovation to boost user engagement, streamline workflows, and support growth across SaaS, B2B, and e-commerce environments. I thrive in cross-functional teams, shaping user journeys, onboarding flows, and content ecosystems to improve usability and reduce churn. I’m passionate about user-centric design, digital storytelling, and leveraging emerging technologies, including AI, to elevate experiences for global audiences. I enjoy translating complex challenges into actionable product and content strategies that align with brand objectives and measurable outcomes.…I am a Swiss-American Digital Product & Communications professional who turns business needs into scalable digital solutions. I blend marketing, UX content, and innovation to boost user engagement, streamline workflows, and support growth across SaaS, B2B, and e-commerce environments. I thrive in cross-functional teams, shaping user journeys, onboarding flows, and content ecosystems to improve usability and reduce churn. I’m passionate about user-centric design, digital storytelling, and leveraging emerging technologies, including AI, to elevate experiences for global audiences. I enjoy translating complex challenges into actionable product and content strategies that align with brand objectives and measurable outcomes.

Kaylee Boraso-Gruber

Social Media Manager, Community Manager, Marketing Strategist, +7

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I am a Swiss-American Digital Product & Communications professional who turns business needs into scalable digital solutions. I blend marketing, UX content, and innovation to boost user engagement, streamline workflows, and support growth across SaaS, B2B, and e-commerce environments. I thrive in cross-functional teams, shaping user journeys, onboarding flows, and content ecosystems to improve usability and reduce churn. I’m passionate about user-centric design, digital storytelling, and leveraging emerging technologies, including AI, to elevate experiences for global audiences. I enjoy translating complex challenges into actionable product and content strategies that align with brand objectives and measurable outcomes.…I am a Swiss-American Digital Product & Communications professional who turns business needs into scalable digital solutions. I blend marketing, UX content, and innovation to boost user engagement, streamline workflows, and support growth across SaaS, B2B, and e-commerce environments. I thrive in cross-functional teams, shaping user journeys, onboarding flows, and content ecosystems to improve usability and reduce churn. I’m passionate about user-centric design, digital storytelling, and leveraging emerging technologies, including AI, to elevate experiences for global audiences. I enjoy translating complex challenges into actionable product and content strategies that align with brand objectives and measurable outcomes.

Available to hire

I am a Swiss-American Digital Product & Communications professional who turns business needs into scalable digital solutions. I blend marketing, UX content, and innovation to boost user engagement, streamline workflows, and support growth across SaaS, B2B, and e-commerce environments. I thrive in cross-functional teams, shaping user journeys, onboarding flows, and content ecosystems to improve usability and reduce churn.
I’m passionate about user-centric design, digital storytelling, and leveraging emerging technologies, including AI, to elevate experiences for global audiences. I enjoy translating complex challenges into actionable product and content strategies that align with brand objectives and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

German

Fluent

English

Fluent

Portuguese

Fluent

Work Experience

Independent Marketing, Design & Innovation Consultant at Self-Employed

January 1, 2021 - Present

Managing collaboration among cross-functional teams including product, developer, and design groups. Developing and managing social media strategies and multi-channel content for international clients, particularly in SaaS and consumer sectors. Coordinating influencer outreach campaigns focused on user-generated and influencer-generated content to ensure brand tone alignment. Producing content calendars, conducting social platform reporting and analytics, and delivering localized content strategies for adapting global messaging across markets.

Marketing Guru (Freelance) at SEDM Distribution

January 1, 2024 - Present

Collaborated with global partners on market entry strategies and brand positioning. Built and managed Instagram and LinkedIn presence for mobile accessories brands targeting the DACH and CEE regions. Coordinated campaign rollouts and established social media content guidelines with brand partners. Tracked engagement performance and optimized both organic and paid campaigns.

Operations & Marketing Manager at ColorYourSound

December 31, 2021 - September 4, 2025

Led development and management of social media campaigns supporting product launches and brand partnerships. Oversaw content creation workflows, maintained brand guidelines, and liaised with external agencies. Implemented SEO techniques alongside analytics reporting to monitor and improve campaign effectiveness.

Innovation & Research Manager at Überbrands

December 31, 2021 - September 4, 2025

Conducted trend research and identified new business opportunities within innovation and B2B contexts. Developed strategic marketing frameworks to align with broader organizational goals, enabling more effective marketing initiatives.

Marketing Communications Writer at NomadX

December 31, 2018 - September 4, 2025

Produced advertising copy, website content, and social media materials targeting digital nomads. Performed keyword research and analyzed content performance to enhance reach and user engagement.

Communications & Social Media Consultant at Lernforum Chur

December 31, 2018 - September 4, 2025

Designed and implemented a social media strategy aimed at boosting brand awareness. Managed community engagement activities such as posting, commenting, and facilitating campaigns. Prepared quarterly reports evaluating social media performance.

Strategic Planner at Ogilvy & Mather

December 31, 2015 - September 4, 2025

Supported campaign planning and monitored performance for international clients. Conducted research on social media trends and competitor strategies to inform campaign development.

Consultant, Design & Innovation Management at PARK

December 31, 2014 - September 4, 2025

Facilitated organizational change and innovation programs for multinational clients. Delivered workshops, trainings, and conferences focused on design-driven business strategy.

Independent Marketing, Design & Innovation Consultant at Global

January 1, 2021 - Present

Designed and optimised digital user journeys and onboarding flows for SaaS platforms (e.g. eyevip), improving feature adoption and reducing churn; developed content ecosystems including support centres, UX microcopy, and product documentation to enhance usability; led SEO-driven content strategies and digital campaigns; translated business and user needs into clear content and product requirements; managed cross-functional workflows across product, engineering, and marketing teams to deliver scalable digital solutions.

Marketing Lead – SEDM Distribution (Freelance) at SEDM Distribution

January 1, 2024 - Present

Led digital marketing and content strategy for B2B distribution across DACH and CEE markets, supporting multi-brand platform growth; built and executed integrated campaigns across owned channels (LinkedIn and digital platforms); collaborated with international brand partners on market entry strategies; developed go-to-market frameworks and digital sales enablement content; acted as key interface between commercial, marketing, and external stakeholders.

Operations & Marketing Manager at ColorYourSound

January 1, 2017 - December 31, 2021

Managed end-to-end digital product and marketing operations, including e-commerce platforms, Amazon FBA, and product launches; led optimization of digital content, SEO, and product listings; oversaw data-driven performance tracking and analytics; ensured brand consistency and platform compliance; coordinated cross-functional initiatives spanning operations, marketing, and external platforms.

Innovation & Research Manager at Überbrands

January 1, 2017 - December 31, 2021

Conducted market and trend analysis to identify new business and product opportunities in B2B and innovation-driven environments; developed strategic frameworks aligning marketing, product positioning, and long-term business objectives; supported the creation of scalable concepts and innovation pipelines for new ventures.

Marketing Communications Writer at NomadX

January 1, 2016 - December 31, 2018

Created digital content across web, social, and campaigns, optimized for SEO and audience engagement; conducted keyword research and performance analysis to improve content reach and platform visibility; contributed to brand storytelling and community growth within an international audience.

Communications & Social Media Consultant at Lernforum

January 1, 2016 - December 31, 2018

Developed and executed social media and content strategies, increasing audience engagement and brand awareness; managed editorial planning, publishing workflows, and campaign tracking.

Consultant, Design & Innovation Management at PARK

January 1, 2011 - December 31, 2014

Delivered innovation and transformation projects for multinational clients, focusing on design-driven strategy; facilitated workshops, trainings, and stakeholder sessions to drive organisational change and alignment.