Available to hire
Hi, I’m Kulsum Zaidi, a user-centric designer who blends empathy with innovation to create intuitive digital experiences. With 3+ years of experience in UX, UI, and graphic design, I enjoy turning complex problems into simple, delightful solutions. I’m passionate about shaping product strategies with research-driven insights and collaborating across teams to align business goals with user needs.
I’m proficient in conducting user research, prototyping, usability testing, and building design systems using Figma, Adobe Creative Suite, and Miro. I thrive in cross-functional teams and love applying design thinking to deliver outcomes that are not only usable but also visually compelling.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX/UI Designer at Tech Fleet
June 1, 2024 - October 27, 2025Carried out the UX design process in an Agile environment through iterative design cycles and sprint planning. Conducted usability testing and research to drive data-informed design decisions. Collaborated with stakeholders to align business goals with user needs. Advocated for design thinking, accessibility best practices, and user-centered design. Designed and developed user-centric web and mobile applications, ensuring seamless user interaction and engagement. Worked with developers, product managers, and stakeholders to create intuitive digital experiences.
Web/Graphic Designer at Big Bangles Theory
October 1, 2019 - October 1, 2019Created visually compelling interfaces and graphics for multiple clients. Conducted user research, affinity mapping, and usability testing to inform design decisions. Produced wireframes, prototypes, and visual designs, ensuring brand consistency and responsive layouts across platforms.
Web/Graphic Designer at Hyva IT Solutions
January 1, 2016 - January 1, 2016Managed web and graphic design tasks, focusing on branding, digital assets, and client deliverables. Collaborated with teams to translate requirements into intuitive interfaces and marketing collateral.
Web/Graphic Designer at Extentia Information Technology Pvt Ltd
July 1, 2014 - July 1, 2014Handled web design projects from concept to delivery, including layout design, visual assets, and front-end collaboration. Ensured accessibility and cross-browser compatibility while maintaining brand standards.
Web Designer at Ecotech IT Solutions Pvt Ltd
February 1, 2014 - February 1, 2014Created website designs and graphics, contributing to front-end development and content updates. Collaborated with teams to deliver cohesive and responsive digital experiences.
UX/UI Designer at Flip Academy
July 1, 2025 - September 1, 2025Designed and prototyped gamified financial education features, including login and attendance rewards, profile customization, login streak calendar, leaderboard shoutouts, friendly challenges, rewards preview, etc. Conducted research on gamification best practices to ensure features were engaging and educational for young learners. Planned and executed user testing to evaluate new features' usability, effectiveness, and engagement. Developed actionable recommendations for future enhancements based on research insights and user feedback.
Lead UX/UI Designer at Pronovean
January 1, 2024 - February 29, 2024Led UX/UI design for Cryptoscan (Cryptocurrency Asset Profile Web App). Conducted usability testing, competitive analysis, and developed user flows, personas, and lo-fidelity design (wireframes). Delivered high-fidelity prototypes following the style guide, resulting in a cohesive and intuitive user experience.
UX Designer at MedLead (Medication Management App)
February 1, 2023 - September 30, 2023Designed an intuitive medication management platform for tracking prescriptions and reminders. Conducted user interviews, affinity mapping, and usability testing to enhance UX.
UX Designer at Fitmates (Fitness Tracking App)
November 1, 2023 - December 31, 2023Designed an integrated messaging system to increase user engagement. Developed user flows, wireframes, and visual style guides to enhance brand consistency.
Web/Graphic Designer at Big Bangles Theory
March 1, 2016 - October 31, 2019Created web and graphic design assets for diverse projects, ensuring visual consistency and brand alignment across digital channels.
Web/Graphic Designer at Hyva IT Solutions
November 1, 2014 - January 31, 2016Developed engaging web and graphic design solutions, collaborating with cross-functional teams to meet client requirements.
Web Designer at Ecotech IT Solutions Pvt Ltd
August 1, 2013 - February 28, 2014Implemented responsive web design solutions and collaborated with teams to deliver polished outcomes.
Certified Pharmacy & Immunization Technician at Walmart
October 1, 2017 - September 30, 2025Assisted patients with insurance questions, medication drop-offs and refills, and provided empathetic, patient-centered service. Processed prescriptions, managed insurance claims, and supported cross-department collaboration with pharmacists and healthcare providers. Identified workflow inefficiencies and interacted with patients from diverse backgrounds to inform inclusive, accessible processes.
Graphic Designer at Big Bangles Theory
March 1, 2016 - October 1, 2019Designed marketing and branding materials including banners, logos, flyers, and business cards. Edited and retouched product images, managed website updates with CSS/HTML and Adobe Creative Suite to enhance online catalog presentation.
UX/UI Designer at MedLead
February 1, 2023 - September 30, 2023Designed an intuitive medication management platform for tracking prescriptions and reminders. Conducted user interviews, affinity mapping, and usability testing to enhance UX.
UX/UI Designer at Fitmates
November 1, 2023 - December 31, 2023Designed an integrated messaging system to increase user engagement. Developed user flows, wireframes, and visual style guides to enhance brand consistency.
UX Designer at MedLead
February 1, 2023 - September 1, 2023Designed an intuitive medication management platform for users to track prescriptions and set reminders. Conducted user interviews, affinity mapping, and usability testing to enhance UX.
UX Designer at Fitmates
November 1, 2023 - December 1, 2023Designed an integrated messaging system to increase user engagement. Developed user flows, wireframes, and visual style guides to enhance brand consistency.
Education
UI/UX Design Career Track at Springboard
January 11, 2030 - October 27, 2025Diploma: Web, Graphics & Interactive Design at Arena Animation Institute
January 11, 2030 - October 27, 2025MSc in Clothing & Textiles at C.C.S.H.A.U.
January 11, 2030 - October 27, 2025UI/UX Design Career Track at Springboard
January 11, 2030 - December 6, 2025Diploma: Web, Graphics & Interactive Design at Arena Animation Institute
January 11, 2030 - December 6, 2025MSc in Clothing & Textiles at C.C.S.H.A.U.
January 11, 2030 - December 6, 2025Diploma in Web, Graphics & Interactive Design at Arena Animation Institute
January 11, 2030 - January 14, 2026MSc in Clothing & Textiles at C.C.S.H.A.U.U
January 11, 2030 - January 14, 2026UI/UX Design Career Track at Springboard
January 11, 2030 - January 20, 2026Certified Pharmacy Technician (CPhT) at PTCB
January 11, 2030 - January 20, 2026Diploma in Web, Graphics & Interactive Design at Arena Animation Institute
January 11, 2030 - January 20, 2026MSc in Clothing & Textiles at C.C.S.H.A.U.U
January 11, 2030 - January 20, 2026UI/UX Design Career Track at Springboard
January 11, 2030 - February 17, 2026Diploma: Web, Graphics & Interactive Design at Arena Animation Institute
January 11, 2030 - February 17, 2026MSc in Clothing & Textiles at C.C.S.H.A.U.U
January 11, 2030 - February 17, 2026Qualifications
UI/UX Design Career Track
January 11, 2030 - October 27, 2025UI/UX Design Career Track
January 11, 2030 - December 6, 2025Diploma: Web, Graphics & Interactive Design
January 11, 2030 - December 6, 2025UI/UX Design Career Track
January 11, 2030 - January 14, 2026Certified Pharmacy Technician (CPhT)
January 11, 2030 - January 14, 2026UI/UX Design Career Track
January 11, 2030 - January 20, 2026Certified Pharmacy Technician (CPhT)
January 11, 2030 - January 20, 2026UI/UX Design Career Track
January 11, 2030 - February 17, 2026Diploma: Web, Graphics & Interactive Design
January 11, 2030 - February 17, 2026MSc in Clothing & Textiles
January 11, 2030 - February 17, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Other, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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