Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.…I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.

Kathryn Bowen

Marketing Strategist, Brand Strategist, Growth Marketer, +4





I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.…I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.

Available to hire

I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike.

I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Growth Consultant

April 1, 2024 - Present

Designed and executed websites and campaigns for nonprofits, entrepreneurs, and tech clients, driving fundraising growth, improving website performance, and boosting social engagement. Developed positioning and content strategies for a European WordPress agency, increasing SERP rankings by 20+ spots into the top 10, page conversions by 318.8%, and SQLs by 125% within six months. Partnered with sales and product teams to deliver executive-ready presentations, case studies, and campaigns that strengthened partnerships and elevated brand awareness.

Head of Marketing at Sapta

November 1, 2023 - February 1, 2025

Owned product positioning and messaging for an AI-powered Silicon Valley B2B SaaS startup, elevating thought leadership in a adaptive strategy and capital allocation. Led website re-launch and SEO strategy, increasing organic traffic by 600% in six months. Scaled organic LinkedIn presence, doubling followers in four months and increasing engagement from target decision-makers.

Marketing Director, Corporate Communications at Salesforce

August 1, 2019 - May 1, 2023

Led a team of six and managed a multi-million-dollar budget to deliver programs and campaigns for customers, job candidates, and 78K+ global employees. Produced a well-being video series that garnered 6.6M+ views, overseeing content creation, messaging, and multi-channel promotion. Crafted a global videos campaign featuring 21 employees, boosting brand affinity and strengthening internal culture. Partnered with an external vendor to develop a well-being app, driving internal adoption to 43k+ users in less than two years.

Senior Marketing Manager at Salesforce

February 1, 2018 - July 1, 2019

Co-founded and launched Salesforce's internal well-being initiatives and led cross-functional marketing efforts to improve employee engagement and program adoption.

Senior Marketing Specialist, Employee Success at Salesforce

May 1, 2014 - July 1, 2015

Supported employee success initiatives with cross-channel campaigns, enabled scaling of internal programs, and contributed to global awareness.

Sr. Business Lead, IT at Salesforce

October 1, 2012 - April 1, 2014

Led IT-focused marketing initiatives and cross-functional collaborations to align business goals with technology programs.

Sr. Project Lead, Finance at Salesforce

August 1, 2010 - September 1, 2012

Managed finance-focused campaigns and programs, coordinating across teams to ensure accurate delivery of objectives.

Global Process Analyst, Revenue Operations at Salesforce

March 1, 2008 - September 1, 2009

Optimized revenue operations processes and supported cross-functional marketing effectiveness.

Sales Operations Specialist at Salesforce

September 1, 2006 - February 1, 2008

Supported sales operations with data-driven campaigns and performance tracking.

Sales Operations Specialist, Contractor at Salesforce

January 1, 2006 - August 1, 2006

Contractor role supporting Sales Ops initiatives and process improvements.

Marketing Manager at Salesforce

August 1, 2015 - January 31, 2018

*Owned end-to-end enablement campaigns for Salesforce’s annual business strategy (V2MOM), achieving 100% employee participation worldwide. * Collaborated with IT and product teams to modernize an internal app, gathering requirements, running user testing, and aligning stakeholders. * Partnered with the Salesforce Foundation on Global Volunteer Month, surpassing engagement targets with 103% of volunteer hours goal achieved.