Kathryn Bowen

Built a personal wine media brand creating educational content across Substack and Instagram, making South African wine more accessible through storytelling, history, and travel. Research, interview, and write feature articles profiling emerging winemakers and innovative wine farms, translating complex wine topics into engaging, approachable content. Produce end-to-end digital content including strategy, writing, photography, videography, editing, and social media management while documenting the journey of relocating from Toronto to Cape Town to study wine.

Led enterprise repositioning, shifting messaging from SMB to enterprise decision-maker audiences. Built integrated messaging and content system across website, sales enablement, and digital channels, including SEO and Google Ads messaging optimization to support acquisition performance. Drove 318.8% increase in conversion rate, 641% increase in MQLs, and 125% increase in SQLs within six months, alongside 20+ position SEO ranking gains. Partnered with sales and account management teams to develop customer co-marketing and storytelling programs across content, events, and social channels

Owned product positioning and messaging for an AI-powered Silicon Valley B2B SaaS startup, elevating thought leadership in a adaptive strategy and capital allocation. Led website re-launch and SEO strategy, increasing organic traffic by 600% in six months. Scaled organic LinkedIn presence, doubling followers in four months and increasing engagement from target decision-makers.