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Building brands that inspire. Strategies that deliver. I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.…Building brands that inspire. Strategies that deliver. I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.

Kathryn Bowen

Marketing Strategist, Brand Strategist, Growth Marketer, +4

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Building brands that inspire. Strategies that deliver. I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.…Building brands that inspire. Strategies that deliver. I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike. I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.

Available to hire

Cape Town, South Africa

Building brands that inspire. Strategies that deliver.

I’m Kathryn Bowen, a senior marketing leader with 12+ years of experience building brands, scaling programs, and driving measurable growth across enterprise, startup, and agency environments. I excel at turning strategy into action, shaping product positioning, and delivering cross-channel campaigns that resonate with customers and colleagues alike.

I’ve led teams at Salesforce, Sapta, and other fast-paced environments, launched high-impact initiatives like a well-being campaign with millions of views, and consistently boosted organic traffic, engagement, and conversions. I’m passionate about storytelling, data-driven decision making, and building inclusive cultures that empower people to do their best work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Content Creator at Chasing Winelands

April 1, 2026 - Present

Built a personal wine media brand creating educational content across Substack and Instagram, making South African wine more accessible through storytelling, history, and travel. Research, interview, and write feature articles profiling emerging winemakers and innovative wine farms, translating complex wine topics into engaging, approachable content. Produce end-to-end digital content including strategy, writing, photography, videography, editing, and social media management while documenting the journey of relocating from Toronto to Cape Town to study wine.

Digital Marketing & Growth Consultant at German WordPress Agency

March 1, 2025 - October 31, 2025

Led enterprise repositioning, shifting messaging from SMB to enterprise decision-maker audiences. Built integrated messaging and content system across website, sales enablement, and digital channels, including SEO and Google Ads messaging optimization to support acquisition performance. Drove 318.8% increase in conversion rate, 641% increase in MQLs, and 125% increase in SQLs within six months, alongside 20+ position SEO ranking gains. Partnered with sales and account management teams to develop customer co-marketing and storytelling programs across content, events, and social channels

Head of Marketing at Sapta

November 1, 2023 - February 1, 2025

Owned product positioning and messaging for an AI-powered Silicon Valley B2B SaaS startup, elevating thought leadership in a adaptive strategy and capital allocation. Led website re-launch and SEO strategy, increasing organic traffic by 600% in six months. Scaled organic LinkedIn presence, doubling followers in four months and increasing engagement from target decision-makers.

Marketing Director, Corporate Communications at Salesforce

August 1, 2019 - May 1, 2023

Led a team of six and managed a multi-million-dollar budget to deliver programs and campaigns for customers, job candidates, and 78K+ global employees. Produced a well-being video series that garnered 6.6M+ views, overseeing content creation, messaging, and multi-channel promotion. Crafted a global videos campaign featuring 21 employees, boosting brand affinity and strengthening internal culture. Partnered with an external vendor to develop a well-being app, driving internal adoption to 43k+ users in less than two years.

Senior Marketing Manager at Salesforce

February 1, 2018 - July 1, 2019

Co-founded and launched Salesforce's internal well-being initiatives and led cross-functional marketing efforts to improve employee engagement and program adoption.

Marketing Manager at Salesforce

August 1, 2015 - January 31, 2018

Led global campaign execution for Salesforce's annual business planning process (V2MOM), achieving 100% employee participation worldwide. Collaborated with product and IT teams to improve adoption of internal tools through messaging, user feedback, and stakeholder alignment. Supported enterprise-wide employee engagement and volunteer initiatives across multiple regions. Managed cross-functional projects involving marketing, technology, and business stakeholders.

Senior Marketing Specialist at Salesforce

May 1, 2014 - July 1, 2015

Supported employee success initiatives with cross-channel campaigns, enabled scaling of internal programs, and contributed to global awareness.