Available to hire
Hi, I’m Kara Conner, a professional-certified marketer specializing in brand strategy and digital marketing with 14+ years of B2B/B2C experience across domestic and international markets. I drive demand, nurture campaigns, and build strong brands using data-driven tactics from SEO/SEM to marketing automation.
I’m known for collaborative leadership, cross-functional partnerships, and a relentless focus on customer journeys and KPI outcomes. When I’m not optimizing campaigns or collaborating with product teams, I enjoy mentoring teammates and exploring the latest marketing technologies.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
Digital Marketing Manager at Printpack
February 1, 2024 - PresentComprehensive management of SEO/SEM, email, social media, marketing databases, display and CPC advertising campaigns. Influenced an increase of 175% of Printpack LinkedIn followers since inception and exceeded KPI benchmarks for B2B Pardot emails. Continuous optimization of external webpages and landing pages. Drove key business goals and exceeded KPIs through website and marketing tools like Google Analytics, Pardot, Brightedge, and Hotjar. Led digital marketing agencies to achieve proper HTML developments and design. Developed and implemented a comprehensive content calendar across all digital segments.
Digital Marketing Specialist at Printpack
February 1, 2024 - August 3, 2025Designed and drove a comprehensive demand generation and content strategy integrating tactics and tools including ABM, email, social media, video, and SEM. Managed company social media pages generating awareness and inbound traffic aligning with marketing strategy. Collaborated cross-functionally to advance the use of Pardot and Salesforce for automation and nurturing campaigns. Optimized Printpack US & MX websites to elevate user experience and customer journey leveraging SEO. Managed relationships with marketing agencies for digital strategy execution including Google Paid Ads, WordPress development, and Pardot optimization. Maintained brand standardization across company digital channels.
Marketing Team Lead (North America) at B&R Industrial Automation
January 1, 2020 - August 3, 2025Collaborated and delegated tasks to the marketing team. Managed and executed North America B&R marketing strategy involving mixed media, public relations, social media, and email campaigns. Integrated marketing plans under corporate Austria brand standards. Managed the yearly marketing budget and helped create the proposed annual budget. Coordinated onsite customer testimonial video interviews and created the annual conference registration and mobile app using Cvent/CrowdCompass. Composed press releases surrounding large tradeshows and events.
Marketing Communications Specialist at B&R Industrial Automation
February 1, 2019 - August 3, 2025Managed all North America mixed media, public relations, social media, email communications and marketing campaigns. Coordinated onsite customer testimonial video interviews, spearheaded the annual conference registration and mobile app, proactively managed yearly marketing budget, updated marketing literature inventory, integrated marketing plans under corporate brand standards, and collaborated with global offices on marketing automation and lead nurturing.
Marketing Communications Coordinator at B&R Industrial Automation
September 1, 2018 - August 3, 2025Created and executed marketing plans under corporate brand standards. Managed mixed media, public relations, social media, campaigns, and marketing automation. Updated marketing literature inventory. Supported tradeshow and event coordination including customer video shoots and social media posts. Managed yearly marketing budget and coordinated marketing automation and lead nurturing with global offices.
Marketing Coordinator at MedRisk Inc.
April 30, 2016 - August 3, 2025Managed stewardship presentations, on-site client and quarterly company CEU webinar courses, email CRM campaigns for sales teams. Supported re-branding efforts with Marketing Agency. Assisted with tradeshow events, monthly internal newsletters, bi-yearly updates on company E-Store, composed workflows and production schedules, and assisted in marketing training for new teams.
Marketing Assistant at MedRisk Inc.
December 1, 2014 - August 3, 2025Created and revamped forms, updated marketing materials for corporate and sales teams, supported monthly CCM webinars, managed on-site CEU webinar requests, assisted event planning for tradeshows, and supported E-Company store updates.
Digital Marketing Manager at Printpack
February 1, 2024 - PresentOversees SEO/SEM, email, social media, marketing databases, and display/CPC campaigns; drove a 175% increase in Printpack LinkedIn followers and surpassed KPI benchmarks for B2B Pardot emails; optimized external web assets; led agency partnerships for HTML developments; developed a comprehensive cross-channel content calendar.
Digital Marketing Specialist at Printpack
February 1, 2024 - October 7, 2025Designed and executed a demand generation and content strategy leveraging ABM, email, social media, video, and SEM; managed social media channels; advanced Pardot/Salesforce automation; optimized Printpack US & MX websites using SEO and analytics; managed marketing agencies and ensured brand consistency across intranet and external channels.
Marketing Team Lead (North America) at B&R Industrial Automation
January 31, 2020 - October 7, 2025Led NA marketing strategy across mixed media, PR, social media, and email; aligned NA plans with corporate Austria brand standards; managed annual marketing budget; coordinated on-site customer testimonials and events; produced YouTube content and quarterly customer magazine materials; organized conference registrations and mobile app.
Marketing Communications Specialist at B&R Industrial Automation
February 28, 2019 - October 7, 2025Managed NA mixed media, public relations, social media, and email campaigns; coordinated on-site customer testimonial video interviews; led conference registration and event app development; supported budget planning and marketing literature inventory.
Marketing Communications Coordinator at B&R Industrial Automation
September 30, 2018 - October 7, 2025Created and executed NA marketing plans under corporate brand standards; managed marketing literature, campaigns, and automation; supported tradeshow activities and weekly content production; collaborated with global offices on lead nurturing.
Marketing Coordinator at MedRisk Inc.
April 30, 2016 - October 7, 2025Managed high-level stewardship presentations, quarterly CEU webinars, and targeted email campaigns; supported re-branding efforts across marketing channels; assisted event planning and internal communications.
Marketing Assistant at MedRisk Inc.
December 31, 2014 - October 7, 2025Updated marketing literature, supported webinar programs, aided in tradeshow logistics, and contributed to monthly internal communications; helped manage the E-Store and internal workflows.
Assistant Rowing Coach at Owen J. Roberts School District
August 31, 2013 - October 7, 2025Assistant rowing coach, supported practice/race scheduling, athlete development, and adherence to school requirements; motivated student-athletes to pursue excellence.
Rower - Collegiate Athlete at Philadelphia University
August 31, 2011 - October 7, 2025Collegiate rower; participated in NCAA Women's Rowing Championships (2009, 2010); contributed as Rowing Team member and student-athlete.
Fitness Staff Monitor, Athletics (College Work Study) at Philadelphia University
May 31, 2011 - October 7, 2025Maintained gym equipment and memberships; oversaw athletic center activities; contributed ideas to aerobic class enhancements and wellness events.
Logistic Support - Grazia Magazine at Bauer Media Group – Australia
October 31, 2010 - October 7, 2025Coordinated logistics with PR partners for designer photo shoots; maintained Grazia's brand image through client interactions.
Marketing Representative at Rally Marketing
April 30, 2010 - October 7, 2025Represented the Naked Juice brand on college campuses; conducted sampling events to boost product awareness.
Digital Marketing Manager at Printpack
February 1, 2024 - PresentOversees SEO/SEM, email, social media, marketing databases, display and CPC campaigns; increased Printpack LinkedIn followers by 175%; exceeded KPI benchmarks for B2B Pardot emails; optimized webpages and landing pages; led digital marketing agencies for HTML development and design; develops and implements a comprehensive content calendar across digital channels.
Digital Marketing Specialist at Printpack
February 1, 2024 - October 7, 2025Designed and drove demand generation and content strategy integrating ABM, email, social, video, and SEM; managed social media; advanced Pardot and Salesforce automation; optimized US & MX websites for UX and SEO; managed agency relationships and brand standardization.
Marketing Team Lead (North America) at B&R Industrial Automation
January 31, 2020 - October 7, 2025Collaborate and delegate tasks; manage NA marketing strategy across mixed media, PR, social media, email campaigns; align with corporate brand standards; budget planning; coordinate on-site customer testimonials; launch annual conference registration and mobile app; author stories for quarterly magazine; craft press releases for major tradeshows.
Marketing Communications Specialist at B&R Industrial Automation
February 28, 2019 - October 7, 2025Managed North America mixed media, PR, social media, email campaigns; coordinate on-site customer testimonial videos; spearhead annual conference registration and mobile app; manage marketing budget; update marketing literature; collaborate with global offices on automation and nurturing.
Marketing Communications Coordinator at B&R Industrial Automation
September 30, 2018 - October 7, 2025Create and execute marketing plans under corporate brand standards; manage NA marketing automation; maintain supply of marketing literature; support tradeshow/events; budget oversight; coordinate automation and lead nurturing with global offices.
Marketing Coordinator at MedRisk Inc.
April 1, 2016 - October 7, 2025Manage stewardship presentations, on-site CEU webinars, email campaigns for Account Management and Regional Sales; support branding across mediums; assist events; launch internal newsletter; co-manage E-Store updates; develop workflows and production schedules; contribute to marketing training.
Marketing Assistant at MedRisk Inc.
December 1, 2014 - October 7, 2025Create and revamp marketing materials; update CCM Webinars; manage CEU webinar requests; assist events and tradeshow logistics; support updates on E-Company store; assist in forms and materials.
Assistant Rowing Coach at Owen J. Roberts School District
August 31, 2013 - October 7, 2025Assistant Rowing coach, collaborating on practice/race schedules; develop skills and character; motivate student-athletes while upholding school requirements and standards.
Rower – Collegiate Athlete at Philadelphia University
August 31, 2011 - October 7, 2025Collegiate rower; competed in NCAA Women’s Rowing Championships (2009, 2010); roles included Starboard/Port, and Stroked for Novice 8 (2007).
Fitness Staff Monitor, Athletics (College Work Study) at Philadelphia University
May 1, 2011 - October 7, 2025Maintained exercise equipment; updated gym memberships; supervised activities; suggested new aerobic class ideas; supported health events.
Logistic Support – Grazia Magazine at Bauer Media Group – Australia
October 1, 2010 - October 7, 2025Coordinated with PR agencies to manage logistics for fashion shoots; maintained Grazia’s brand image during photo shoots; handled product returns logistics.
Marketing Representative at Rally Marketing
April 1, 2010 - October 7, 2025Represented the brand on college campuses to generate buzz for Naked Juice; conducted sampling events to increase product awareness.
Education
Bachelor of Science at Philadelphia University
January 1, 2007 - December 31, 2011Bachelor of Science in Marketing; Professional Communication at Philadelphia University
January 1, 2007 - January 1, 2011Marketing at Digital Marketing Institute
January 1, 2020 - January 1, 2020Marketing – Study Abroad at UNSW Study Abroad
January 1, 2010 - January 1, 2010Bachelor of Science, Marketing; Professional Communication at Philadelphia University
January 1, 2007 - January 1, 2011Marketing at Digital Marketing Institute
January 1, 2020 - January 1, 2020Marketing at UNSW Study Abroad
January 1, 2010 - January 1, 2010Qualifications
Online Marketing Foundations
January 1, 2020 - December 31, 2020Professional Certified Marketer (PCM)
January 11, 2030 - August 3, 2025Field Marketing Certification (FMC)
January 11, 2030 - August 3, 2025BrightEdge Professional Certification
January 11, 2030 - August 3, 2025Online Marketing Foundations
January 11, 2030 - October 7, 2025Professional Certified Marketer (PCM)
January 11, 2030 - October 7, 2025Field Marketing Certification (FMC)
January 11, 2030 - October 7, 2025BrightEdge Professional Certification
January 11, 2030 - October 7, 2025CDMP
January 11, 2030 - October 7, 2025Online Marketing Foundations
January 11, 2030 - October 7, 2025Professional Certified Marketer (PCM)
January 11, 2030 - October 7, 2025Field Marketing Certification (FMC)
January 11, 2030 - October 7, 2025BrightEdge Professional Certification
January 11, 2030 - October 7, 2025Industry Experience
Manufacturing, Professional Services, Consumer Goods, Media & Entertainment, Software & Internet, Education, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
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