Available to hire
Hi, This is Kaidi Chang, a marketing and sales professional based in Taipei with a strong track record in digital campaigns, PR, event management, and content optimization.
I enjoy turning data into actionable insights, crafting engaging social media programs, and building brands through integrated B2B and B2C initiatives.
My experience spans global brands and local campaigns, with a focus on driving growth through storytelling, design, and measurable results.
Over the years I’ve led social campaigns, website optimization, and multi-channel marketing projects—from SEO and content creation to email marketing and event launches. I’m fluent in English and proficient in German, and I thrive in collaborative teams that value creativity, curiosity, and delivering high-quality work on deadline.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
German
Advanced
Work Experience
Sales & Marketing (Market Sales Department) at Royal Canin Taipei
October 1, 2021 - PresentManage and track customer orders and related data; compile sales data for reporting using Power BI, SQL, and Excel. Handle customer requests and checkout issues; provide regular business sales reports for supervisors; deliver ongoing customer service and maintenance. Support internal sales administration and assist with sales and marketing event launches; perform ad hoc tasks as assigned by supervision.
Marketing Staff at Scania Group
July 1, 2020 - August 1, 2021Coordinate product launch events and sales activities; manage website evaluation (external/internal) with SEO and content development; plan and implement sales campaigns for services and parts, including marketing material and channel management. Develop branding initiatives and negotiate with suppliers; create newsletters and DMs content (brochures, posters).
Digital Marketing Specialist at Asian Gifts & Housewares Show-Paris
September 1, 2018 - June 1, 2020Focused on Buyer Recruitment and B2B marketing via online platforms. Achievements include organic search growth (measured impact on Megashow visitors), banner ads with CTR higher than average, and buyer persona definition for inbound marketing. Responsibilities covered ad copywriting, visual graphics, website content management, email marketing, newsletters, marketing surveys, competitor analysis, content SEO & GTM support, and ad-hoc project management.
Marketing Specialist at Hydraknight Group
May 1, 2016 - June 1, 2018Managed outdoor lifestyle media in Taiwan; coordinated Wordpress-based content marketing, social media management, and PR events.
Marketing Project Executive at AAMS
November 1, 2014 - March 1, 2016Led online marketing projects including planning, proposals, execution and closure; managed Facebook customer service for domestic and international clients.
Project Executive / Online Marketing at gounboxing.com
November 1, 2012 - October 1, 2014Online marketing project planning, proposal development, execution and closure. Blogger project promotion, endorsement budgeting, network layout and WOM planning; forum-based traffic promotion with copywriting and promotional activity proposals; provided customer service for various brands (cosmetics, cosmetics, pregnancy-related brands, household brands).
Fundraiser at Greenpeace East Asia
May 1, 2011 - November 1, 2012Raising awareness for Greenpeace campaigns through street outreach and office/phone/on-site engagements; recruited over 200 individual donors per month and maintained momentum toward fundraising targets.
Education
Bachelor's Degree in Tourism Management at 中國文化大學
January 1, 2005 - January 1, 2009Qualifications
AWSome Day
January 11, 2030 - December 4, 2025Abucus全球訂位系統
January 11, 2030 - December 4, 2025英語領隊執照
January 11, 2030 - December 4, 2025Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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