Keely Smith

Led as lead contact across multiple client accounts, ensuring seamless campaign delivery from start to finish. Managed a team output by overseeing a Social Media Executive and coordinating with a creative team to fulfill client requests on time. Developed creative social media strategies, planned and managed paid campaigns across Meta, LinkedIn, TikTok and Google Ads, and analysed results using analytics to inform decisions. Delivered organic and paid social growth for new and large organisations using content strategy and insights. Led partnership marketing for WKD x Love Island across multiple series including influencer partnership development, large-scale social campaigns and multi-placement content creation. Delivered a redesigned and built charity website enabling online donations and growing awareness, and managed large photo retouching projects and national out-of-home campaign output including print and digital placements.

Managed planning, creation, scheduling, and analysis for existing and newly developed social media platforms. Produced written and visual content, analysed performance monthly with detailed reporting, and optimised to support marketing goals such as brand awareness and lead generation. Supported coaches by providing monthly community content and event promotional materials, plus 1-2-1 and group sessions to improve social media marketing understanding. Provided guidance on using HubSpot as a CRM system.

Worked with B2B and B2C clients supporting copywriting (blogs, website copy, emails and ad copy), social media management, content creation, PPC management and project management. Improved the company’s LinkedIn following by 66%, supported continuous month-on-month reach growth, and contributed to significant increases in website traffic through social strategy and content creation.