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I am bilingual (EN-ES) Editorial & Digital Content Lead with 12+ years of experience amplifying brand visibility and clarifying messaging for multi-sectoral clients via impactful storytelling, marketing and influencer campaigns, and learning and development programs. I assemble editorial & visual guides, curate and coordinate clients' social media channels, and blend analytics, integrity, and planning to produce multimedia assets, road maps, and reports while generating leads and forecasting trends. Seeking the next professional challenge to blend creative vision and storytelling to deliver measurable results and steer a data-driven marketing strategy to strengthen consumer relationships, elevate cognition, and drive engagement using an omnichannel approach. I bring a collaborative, cross-cultural mindset and a track record of attracting talent and building brand presence for international and US audiences.…I am bilingual (EN-ES) Editorial & Digital Content Lead with 12+ years of experience amplifying brand visibility and clarifying messaging for multi-sectoral clients via impactful storytelling, marketing and influencer campaigns, and learning and development programs. I assemble editorial & visual guides, curate and coordinate clients' social media channels, and blend analytics, integrity, and planning to produce multimedia assets, road maps, and reports while generating leads and forecasting trends. Seeking the next professional challenge to blend creative vision and storytelling to deliver measurable results and steer a data-driven marketing strategy to strengthen consumer relationships, elevate cognition, and drive engagement using an omnichannel approach. I bring a collaborative, cross-cultural mindset and a track record of attracting talent and building brand presence for international and US audiences.

Kegan Gates

Content Producer, Social Media Manager, Marketing Strategist, +4

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I am bilingual (EN-ES) Editorial & Digital Content Lead with 12+ years of experience amplifying brand visibility and clarifying messaging for multi-sectoral clients via impactful storytelling, marketing and influencer campaigns, and learning and development programs. I assemble editorial & visual guides, curate and coordinate clients' social media channels, and blend analytics, integrity, and planning to produce multimedia assets, road maps, and reports while generating leads and forecasting trends. Seeking the next professional challenge to blend creative vision and storytelling to deliver measurable results and steer a data-driven marketing strategy to strengthen consumer relationships, elevate cognition, and drive engagement using an omnichannel approach. I bring a collaborative, cross-cultural mindset and a track record of attracting talent and building brand presence for international and US audiences.…I am bilingual (EN-ES) Editorial & Digital Content Lead with 12+ years of experience amplifying brand visibility and clarifying messaging for multi-sectoral clients via impactful storytelling, marketing and influencer campaigns, and learning and development programs. I assemble editorial & visual guides, curate and coordinate clients' social media channels, and blend analytics, integrity, and planning to produce multimedia assets, road maps, and reports while generating leads and forecasting trends. Seeking the next professional challenge to blend creative vision and storytelling to deliver measurable results and steer a data-driven marketing strategy to strengthen consumer relationships, elevate cognition, and drive engagement using an omnichannel approach. I bring a collaborative, cross-cultural mindset and a track record of attracting talent and building brand presence for international and US audiences.

Available to hire

I am bilingual (EN-ES) Editorial & Digital Content Lead with 12+ years of experience amplifying brand visibility and clarifying messaging for multi-sectoral clients via impactful storytelling, marketing and influencer campaigns, and learning and development programs. I assemble editorial & visual guides, curate and coordinate clients’ social media channels, and blend analytics, integrity, and planning to produce multimedia assets, road maps, and reports while generating leads and forecasting trends.

Seeking the next professional challenge to blend creative vision and storytelling to deliver measurable results and steer a data-driven marketing strategy to strengthen consumer relationships, elevate cognition, and drive engagement using an omnichannel approach. I bring a collaborative, cross-cultural mindset and a track record of attracting talent and building brand presence for international and US audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Content & Social Media Strategist at Vera Content

January 1, 2020 - Present

Conceived and executed social media strategies for a global content marketing agency's multi-sector clients, adapting messages for multiple platforms, and delivering data-driven, scalable results. Originated the agency's TikTok presence, establishing its CEO and leadership team as authorities in marketing, translation & localization, and AI and emerging technology, while simultaneously attracting qualified talent. Co-hosted the agency's podcast, explaining emerging marketing, innovation, and translation industry trends in accessible terms with wit and personality. Managed paid ads for a top-ranked business school's executive education product line, revamped editorial style guide to raise brand recognition among high-net-worth demographics, and showcased the multicultural student community and career outcomes. Ghostwrote LinkedIn posts covering STEM, entrepreneurship, future-proofing careers, and other topics for university professors, structuring a long-term content calendar to positio

Social Media Manager at International Institute of Spain

January 1, 2024 - Present

Boosted enrollment in an educational nonprofit's courses and cultural programs year-over-year using Facebook, Instagram, and LinkedIn to mobilize Madrid's international community and merge US and Spanish interests.

English Language & Culture Teaching Assistant at Spanish Ministry of Education

December 31, 2019 - August 14, 2025

Steered bilingual initiatives at three consecutive Spanish public and charter schools and instructed history, science, PE, and other subjects in English to students ages 3-14. Strengthened diplomatic ties between Spain and North America via cultural exchanges on music and entertainment, celebrations, and gastronomy. Orchestrated instructional design, developed original curricula, and incorporated learners' feedback into data-driven improvements.

Senior Content & Social Media Strategist at Vera Content

January 1, 2020 - Present

Conceived and executed social media and content strategies for a global multi-sector client base, tailoring messages for multiple platforms and delivering data-driven, scalable results. Led the creation of audience-specific messaging, content calendars, and editorial guidelines; coordinated editors, designers, and client stakeholders to produce multimedia assets, roadmaps, and reports; leveraged analytics to generate leads and forecast trends; built a strong TikTok presence for the agency by framing leadership messages and AI and emerging tech topics in accessible ways.

Social Media Manager at International Institute of Spain

January 1, 2024 - Present

Steered bilingual social media strategy and growth for educational programs, increasing enrollment YoY by mobilizing Madrid's international community and aligning US & Spanish interests through Facebook, Instagram, and LinkedIn.

English Language & Culture Teaching Assistant at Madrid Public & Charter Schools (Ministry of Education, Spain)

December 31, 2019 - September 17, 2025

Steered bilingual initiatives at three consecutive Spanish public & charter schools and instructed history, science, PE, and other subjects in English to students aged 3-14. Strengthened diplomatic ties between Spain and North America through cultural exchanges, and contributed to instructional design by developing curricula and learner feedback-driven improvements.

Senior Content & Social Media Strategist at Era Content

January 1, 2020 - Present

Conceived and executed social media strategies for a global content marketing agency's multi-sector clients; adapted messages for multiple platforms; delivered data-driven, scalable results. Led TikTok presence and framed it for CEO and leadership teams; helped shape brand messaging, content calendars, and talent recruitment. Ghostwrote LinkedIn posts for STEM topics and entrepreneurship; edited 50+ articles monthly for fintech clients; developed editorials and calendars to forecast trends and drive leads. Spotlighted energy and CRM-focused campaigns with SEO-friendly editorial calendars and multi-channel assets.

Social Media Manager at International Institute of Spain

January 1, 2024 - Present

Led bilingual social media strategy to support international education outreach and audience engagement; developed content calendars and multi-platform campaigns; analyzed performance and optimized messaging for US and Spanish audiences.

English Language & Culture Teaching Assistant at The Spanish Ministry of Education

December 31, 2019 - September 17, 2025

Assisted in English language instruction and culture education in public schools across Madrid; supported curriculum implementation, aided student engagement, and fostered cross-cultural exchange.

Senior Content & Social Media Strategist at Era Content

January 1, 2020 - Present

Conceived and executed social media strategies for a global content marketing agency's multi-sector clients, adapting messages for multiple platforms, and delivering data-driven, scalable results. Initiated the agency's TikTok presence, framing the CEO and leadership team as authorities in marketing, translation & localization, and AI and emerging technology, while attracting qualified talent. Explained emerging marketing, innovation, and translation industry trends in accessible terms as the agency's podcast co-host, injecting wit & personality. Owned a top-ranked business school's paid ads for executive education, revamping the editorial style guide to raise brand recognition with high-net-worth demographics, and showcasing multicultural student community and career outcomes. Ghostwrote LinkedIn posts covering STEM, entrepreneurship, future-proofing careers, and other topics for university professors, structuring a long-term content calendar to frame thought leaders and boost online

Social Media Manager at International Institute of Spain

January 1, 2024 - Present

Boosting enrollment in an educational non-profit's courses and cultural programs YoY, using Facebook, Instagram, and LinkedIn to mobilize Madrid's international community and merge US & Spanish interests.

English Language & Culture Teaching Assistant at The Spanish Ministry of Education

December 31, 2019 - September 17, 2025

Steered bilingual initiatives at three consecutive Spanish public & charter schools and instructed history, science, PE, and other subjects in English to students ages 3-14. Strengthened diplomatic ties between Spain and North America through cultural exchanges on music, entertainment, celebrations, and gastronomy. Orchestrated instructional design, developed original curricula, and incorporated learners' feedback into data-driven improvements.

Education

Master of Intercultural Communication; Translation & Interpretation in Public Services at Universidad de Alcalá

January 11, 2030 - August 14, 2025

Master of Education in International Education at Universidad de Alcalá

January 11, 2030 - August 14, 2025

Bachelor of Arts in English Literature & Creative Writing; Minor in Psychology at Hope College

January 11, 2030 - August 14, 2025

Master of Intercultural Communication at Universidad de Alcalá