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I’m a social media & content marketing professional based in Rotterdam, focused on creating high-performing Instagram and TikTok content, building brand voice and visual identity, and using performance data to continuously improve results. I manage content calendars end-to-end (Reels, stories, short-form video, captions and design), coordinate creator/community engagement, and turn analytics into actionable recommendations across multiple social and web channels.…I’m a social media & content marketing professional based in Rotterdam, focused on creating high-performing Instagram and TikTok content, building brand voice and visual identity, and using performance data to continuously improve results. I manage content calendars end-to-end (Reels, stories, short-form video, captions and design), coordinate creator/community engagement, and turn analytics into actionable recommendations across multiple social and web channels.

Keighan Speer

Digital Marketer, Social Media Manager, Content Strategist, +2

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I’m a social media & content marketing professional based in Rotterdam, focused on creating high-performing Instagram and TikTok content, building brand voice and visual identity, and using performance data to continuously improve results. I manage content calendars end-to-end (Reels, stories, short-form video, captions and design), coordinate creator/community engagement, and turn analytics into actionable recommendations across multiple social and web channels.…I’m a social media & content marketing professional based in Rotterdam, focused on creating high-performing Instagram and TikTok content, building brand voice and visual identity, and using performance data to continuously improve results. I manage content calendars end-to-end (Reels, stories, short-form video, captions and design), coordinate creator/community engagement, and turn analytics into actionable recommendations across multiple social and web channels.

Available to hire

I’m a social media & content marketing professional based in Rotterdam, focused on creating high-performing Instagram and TikTok content, building brand voice and visual identity, and using performance data to continuously improve results.

I manage content calendars end-to-end (Reels, stories, short-form video, captions and design), coordinate creator/community engagement, and turn analytics into actionable recommendations across multiple social and web channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Dutch

Beginner

French

Beginner

Work Experience

Marketing & Communications Lead at Socialdebt

May 1, 2026 - August 1, 2026

Sole marketing resource for a nonprofit serving an 18–27 consumer audience; owned content strategy and execution across all social channels. Produced Instagram and TikTok campaigns from concept through captions, graphics, and publishing, owning the content calendar across every channel. Developed a consistent brand voice and visual identity, creating reusable on-brand templates for recurring content formats. Built content around current social formats and trends, adapting based on reach and engagement data. Recruited 9 creators and developed formats/angles they produce from, generating a steady stream of authentic creator-made content. Reported on performance across Instagram, TikTok, YouTube, and Google analytics, turning findings into concrete content recommendations. Identified drop-off points in the customer sign-up flow and recommended changes that reduced abandonment.

Digital Marketing Specialist at Upstream Festival

August 1, 2024 - January 1, 2025

Ran organic social across Instagram, Facebook, and LinkedIn, building a sustained campaign of posts, stories, and archive video through the pre-launch window. Managed community engagement day to day, monitoring inboxes, replying to comments and messages, and commenting on other accounts to build visibility. Worked within a visual identity distinct from Up!Rotterdam’s, maintaining two separate brand systems in parallel without either drifting.

Digital Marketing Specialist at Up!Rotterdam

August 1, 2024 - January 1, 2025

Sole full-time marketer for an organisation promoting 270+ companies to talent, capital and international markets. Owned daily organic content for Facebook and LinkedIn, researching, writing, designing, and scheduling the full calendar. Created and ran three recurring weekly campaigns from scratch, including Five to Watch, a themed carousel series that became among the highest-engaging content on the channel. Used monthly performance analysis to reshape the content calendar, cutting a long-form format after data showed it underperformed and rebuilding it in a shorter form that worked. Built branded graphic templates still in use by the team, maintaining visual consistency across all published content. Shot photo and video content on location at conferences and events for use across social channels.