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I am a results-driven digital marketing professional with 5+ years of experience planning and executing multi-channel campaigns across email, social media, and web. I have a proven track record of improving email performance through data-led optimization, including a 30% lift in open rates and a 5% increase in CTR, achieved through ongoing testing and audience segmentation. I recently completed a double Master’s degree in Marketing and Media & Communication at Macquarie University (2025), and I thrive in fast-paced eCommerce environments, coordinating end-to-end campaign workflows, cross-functional approvals, and delivering high-quality work.…I am a results-driven digital marketing professional with 5+ years of experience planning and executing multi-channel campaigns across email, social media, and web. I have a proven track record of improving email performance through data-led optimization, including a 30% lift in open rates and a 5% increase in CTR, achieved through ongoing testing and audience segmentation. I recently completed a double Master’s degree in Marketing and Media & Communication at Macquarie University (2025), and I thrive in fast-paced eCommerce environments, coordinating end-to-end campaign workflows, cross-functional approvals, and delivering high-quality work.

Keira Nicole Lee

Digital Marketer, Marketing Strategist, Content Creator, +3

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I am a results-driven digital marketing professional with 5+ years of experience planning and executing multi-channel campaigns across email, social media, and web. I have a proven track record of improving email performance through data-led optimization, including a 30% lift in open rates and a 5% increase in CTR, achieved through ongoing testing and audience segmentation. I recently completed a double Master’s degree in Marketing and Media & Communication at Macquarie University (2025), and I thrive in fast-paced eCommerce environments, coordinating end-to-end campaign workflows, cross-functional approvals, and delivering high-quality work.…I am a results-driven digital marketing professional with 5+ years of experience planning and executing multi-channel campaigns across email, social media, and web. I have a proven track record of improving email performance through data-led optimization, including a 30% lift in open rates and a 5% increase in CTR, achieved through ongoing testing and audience segmentation. I recently completed a double Master’s degree in Marketing and Media & Communication at Macquarie University (2025), and I thrive in fast-paced eCommerce environments, coordinating end-to-end campaign workflows, cross-functional approvals, and delivering high-quality work.

Available to hire

I am a results-driven digital marketing professional with 5+ years of experience planning and executing multi-channel campaigns across email, social media, and web. I have a proven track record of improving email performance through data-led optimization, including a 30% lift in open rates and a 5% increase in CTR, achieved through ongoing testing and audience segmentation.

I recently completed a double Master’s degree in Marketing and Media & Communication at Macquarie University (2025), and I thrive in fast-paced eCommerce environments, coordinating end-to-end campaign workflows, cross-functional approvals, and delivering high-quality work.

Skills

Email Marketing

Shopify

Klaviyo

Experience Level

Email Marketing

Expert

Shopify

Expert

Klaviyo

Expert

Language

English

Fluent

Work Experience

Digital Marketing & E-commerce Coordinator at Diamond Nail Supplies

March 1, 2024 - February 28, 2026

Owned end-to-end EDM strategy and execution across the full campaign lifecycle — planning, content, scheduling, and deployment — driving a 30% improvement in open rates and 5% uplift in CTR through ongoing A/B testing and audience segmentation. Led multi-channel digital campaigns across email, social, and website, coordinating timelines, deliverables, and stakeholder approvals to ensure on-time, on-brief delivery. Produced weekly performance reports (email, web, social), translating data into actionable recommendations that improved engagement and conversion outcomes. Coordinated 15+ product launches and digital catalogue rollouts, aligning campaign activity with merchandising and promotional calendars. Collaborated with paid media partners and internal teams to support integrated campaign execution across organic and paid channels.

E-commerce & Marketing Assistant at La Cosmetique

August 1, 2023 - March 31, 2024

Managed end-to-end EDM campaigns — from creative brief and content creation through to scheduling and deployment — maintaining a consistent weekly newsletter cadence. Analysed campaign performance (open rates, CTR, conversions) and implemented optimisations that lifted engagement metrics across the email channel. Maintained website and product content to support a seamless customer experience and improve on-site conversion. Produced in-store marketing materials and managed placement of shopping centre billboard advertising, coordinating print production and deployment across physical retail locations.

E-commerce & B2B Account Manager at Plain Sight Coffee Corporation

September 1, 2017 - January 31, 2023

Spearheaded the launch of a direct-to-consumer (DTC) eCommerce channel from the ground up, building out the Shopify storefront, product catalogue, and initial digital marketing activity. Drove DTC growth through targeted email and web campaigns, analysing customer and sales data to refine strategy and identify new opportunities. Managed key B2B client relationships while simultaneously scaling the DTC operation — building strong cross-functional collaboration across sales, operations, and marketing.