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I have over 25 years of comprehensive experience in digital marketing, integrated marketing, and brand management across several industries including fashion, cosmetics, IT, and manufacturing. I specialize in strategic planning, campaign management, analytics, and digital transformation, with strong expertise in performance marketing and lead generation. I am passionate about driving growth by leveraging data-driven strategies and innovative marketing technologies. Throughout my career, I have led diverse teams and digital initiatives at global corporations, agencies, and nonprofit organizations, successfully executing campaigns and launching websites that increased brand presence and sales revenue significantly. With excellent communication and leadership skills, I enjoy inspiring teams and spearheading digital transformations that deliver measurable business results.…I have over 25 years of comprehensive experience in digital marketing, integrated marketing, and brand management across several industries including fashion, cosmetics, IT, and manufacturing. I specialize in strategic planning, campaign management, analytics, and digital transformation, with strong expertise in performance marketing and lead generation. I am passionate about driving growth by leveraging data-driven strategies and innovative marketing technologies. Throughout my career, I have led diverse teams and digital initiatives at global corporations, agencies, and nonprofit organizations, successfully executing campaigns and launching websites that increased brand presence and sales revenue significantly. With excellent communication and leadership skills, I enjoy inspiring teams and spearheading digital transformations that deliver measurable business results.

Soyoung (Kelly) Park

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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I have over 25 years of comprehensive experience in digital marketing, integrated marketing, and brand management across several industries including fashion, cosmetics, IT, and manufacturing. I specialize in strategic planning, campaign management, analytics, and digital transformation, with strong expertise in performance marketing and lead generation. I am passionate about driving growth by leveraging data-driven strategies and innovative marketing technologies. Throughout my career, I have led diverse teams and digital initiatives at global corporations, agencies, and nonprofit organizations, successfully executing campaigns and launching websites that increased brand presence and sales revenue significantly. With excellent communication and leadership skills, I enjoy inspiring teams and spearheading digital transformations that deliver measurable business results.…I have over 25 years of comprehensive experience in digital marketing, integrated marketing, and brand management across several industries including fashion, cosmetics, IT, and manufacturing. I specialize in strategic planning, campaign management, analytics, and digital transformation, with strong expertise in performance marketing and lead generation. I am passionate about driving growth by leveraging data-driven strategies and innovative marketing technologies. Throughout my career, I have led diverse teams and digital initiatives at global corporations, agencies, and nonprofit organizations, successfully executing campaigns and launching websites that increased brand presence and sales revenue significantly. With excellent communication and leadership skills, I enjoy inspiring teams and spearheading digital transformations that deliver measurable business results.

Available to hire

I have over 25 years of comprehensive experience in digital marketing, integrated marketing, and brand management across several industries including fashion, cosmetics, IT, and manufacturing. I specialize in strategic planning, campaign management, analytics, and digital transformation, with strong expertise in performance marketing and lead generation. I am passionate about driving growth by leveraging data-driven strategies and innovative marketing technologies.

Throughout my career, I have led diverse teams and digital initiatives at global corporations, agencies, and nonprofit organizations, successfully executing campaigns and launching websites that increased brand presence and sales revenue significantly. With excellent communication and leadership skills, I enjoy inspiring teams and spearheading digital transformations that deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Korean

Fluent

Work Experience

APAC Digital Marketing Lead at Intergraph Korea (Hexagon)

August 1, 2022 - Present

Led digital marketing strategies and execution across Korea and Japan for a global digital transformation IT solutions provider. Managed paid and organic media campaigns, partnership campaigns, website content updates, and email marketing using tools such as Google Analytics, Power BI, and Salesforce. Achieved significant increases in site traffic, pipeline value, and campaign performance with new channel strategies and localization of brand assets. Established always-on online positioning through search and brand campaigns effectively growing digital pipeline and impressions.

Head of Digital at MSF Korea

August 31, 2023 - August 20, 2025

Led digital transformation and marketing excellence for MSF Korea by developing integrated corporate digital objectives and strategies. Defined mid-to-long-term visions for fundraising, communication, and HR digital activities. Designed end-to-end digital roadmaps, managed digital media strategies using paid, owned, and earned channels, and led website renewals. Managed digital fundraising marketing teams, communications, and field HR digital teams while ensuring compliance and proactive innovation opportunities.

Digital (Performance) Marketing Lead at Charles & Keith Korea

April 30, 2022 - August 20, 2025

Defined and executed digital channel strategies to drive acquisition, traffic, and online sales for the fashion brand. Managed performance marketing across owned mall and marketplaces including Naver and Google. Planned and optimized multi-channel digital campaigns (search, display, social, YouTube) with data-driven analysis for media performance and customer journeys, resulting in dramatic increases in sales revenue, new customer acquisition, and ROAS. Introduced new media platforms leading to highly efficient sales performance.

Director of Digital Marketing at Paula’s Choice Korea

January 31, 2020 - August 20, 2025

Directed digital marketing for a global skincare brand joint venture, planning omni-channel acquisition and retention strategies. Executed digital campaigns across search, display, social, and emerging app channels with over 100M KRW monthly budgets. Developed branding, personalization, and customer experience strategies while managing a cross-functional team. Delivered strong digital sales growth, ROAS, new customer registrations, and improved SEO and site user experience through strategic brand positioning and marketing innovations.

Senior Account Director (Digital Marketing) at Resolution Media (Omnicom Media Group)

June 30, 2017 - August 20, 2025

Led media strategy, roadmaps, and planning for clients’ digital marketing success across various industries. Managed holistic customer journeys, integrated digital marketing campaigns including SEM, SEO, display, social media, and analytics reporting. Delivered measurable improvements in online sales and brand presence through A/B testing, campaign optimization, and client consulting. Managed global SEO and search marketing projects, providing strategic insights and driving digital innovation for clients such as Hyatt Hotels, Mercedes Benz, SAP Korea, and Google Apps.

e-Business Manager & Global Search Marketing Leader at Dow Corning Korea Ltd.

March 11, 2012 - August 20, 2025

Led online marketing strategy and execution with a focus on e-business and global search marketing for a silicone manufacturer. Planned and managed integrated marketing programs including PPC, SEO, email marketing, CRM, branding, product launches, and corporate communications. Delivered improvements in search engine rankings, campaign effectiveness, and brand reputation. Managed website content, analytics, and global/local digital projects while coordinating cross-industry marketing activities and external agencies.

Corporate Communications/PR at Dow Corning Korea Ltd.

December 31, 2005 - August 20, 2025

Managed media relations, community relations, internal communications, and corporate PR materials. Organized executive events, created press kits, and handled communication strategies aligning with global media policies. Published employee magazines and supported CEO executive forums. Developed thought leadership and enhanced corporate reputation in Korea through targeted communication and community programs.