Kelly Jean
Hello! I'm a marketing strategist and brand builder with 10+ years of experience across healthcare, entertainment, fitness, lifestyle, and emerging tech.
About
Hello! I’m a marketing strategist and brand builder with 10+ years of experience across healthcare, entertainment, fitness, lifestyle, and emerging tech. I specialize in brand positioning, messaging, and full-funnel campaigns that drive awareness, acquisition, and long-term retention. I love turning complex ideas into clear, engaging stories, especially through high-volume short-form video and social-first content. I’m proficient with CapCut, Canva, and Adobe Creative Suite, and I routinely leverage AI tools to streamline production while maintaining quality. I work with a systems mindset, coordinating multiple workstreams and collaborating cross-functionally to align execution with business outcomes.
I’ve led end-to-end marketing strategy from concept to launch, built scalable brand identities, and created organic growth engines across platforms. From building zero-to-hero social infrastructures to designing acquisition and onboarding experiences, I’m passionate about turning brands into trusted authorities and sustainable growth machines.
- 10 years' experience
- Joined January 2026
Industry experience
- Healthcare
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Education
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Work experience· 11 roles
Led end-to-end marketing strategy for a mobile app from concept through beta and public launch. Directed brand identity including logo, visual system, and positioning. Defined target users, personas, and messaging frameworks to support acquisition and retention. Built go-to-market roadmap and phased rollout. Developed organic social infrastructure from zero, including content strategy, voice, and platform setup.
Spearheaded end-to-end marketing strategy for a new mobile application from concept through beta and public launch. Directed brand identity development, including logo design, color system, and visual positioning to establish cohesive market presence. Defined target user profiles, customer personas, and core messaging framework to guide acquisition and retention strategy. Built go to market roadmap for beta positioning, early adopter engagement, and phased launch rollout. Developed organic social media infrastructure from inception, including platform setup, content strategy, and brand voice guidelines.
Founded and scaled a creative brand focused on content, merchandise, and digital presence. Produced high-volume short form video content across Instagram, TikTok, and Facebook. Built brand identity, messaging, and social growth strategy. Launched and managed ecommerce storefront including product creation, SEO, and conversion-focused content. Managed organic engagement and community growth across platforms.
Education· 5
Certifications and awards· 6
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