Kelly Liaw

Produced motion and video content independently, from advertising and explainer videos to live-action social media content, while contributing to brand identity. Collaborated closely with engineers, marketing, and design teams to translate technical concepts into clear, visually engaging designs, ensuring alignment with goals and brand standards. Designed and developed web pages, ad assets, and marketing collateral, adapting designs for multiple platforms including social media, print, and video content under tight deadlines.

Designed a dynamic kinetic typography lyric video in Adobe After Effects intended for concert background visuals, enhancing the live experience. The video was projected at multiple live concerts, performed to hundreds of fans and used to promote a new song release on Instagram and TikTok to an audience of over 7,000 followers.

Lead designer for new product launch, taking ownership of food packaging designs for suppliers and restaurants. Created and refined multiple design concepts based on real user feedback, ensuring the final packaging resonated with target customers. Helped drive a successful product rollout with designs that strengthened brand identity and supported sales growth objectives.