Michelle Rae Kelly
Digital marketer and storyteller with 5+ years of experience helping wellness and lifestyle brands grow through social media, content, and digital campaigns.
About
Digital marketer and storyteller with 5+ years of experience helping wellness and lifestyle brands grow through social media, content, and digital campaigns. Experienced managing social channels, content calendars, and brand voice for early-stage and founder-led brands. Proven ability to increase engagement and inquiries through organic and paid campaigns. Comfortable working independently in remote startup environments. World traveler passionate about ethical travel, sustainability, and culturally respectful experiences.
- 8 years' experience
- Joined February 2026
Industry experience
- Travel & Hospitality
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
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Work experience· 5 roles
Increased class bookings by 22% through targeted social campaigns; boosted engagement by 25% with wellness content; grew email list by 17%; expanded reach by 30% using short-form video; raised workshop attendance by 33% through localized promotions.
Improved campaign messaging around sustainability and local culture; increased follower growth through consistent posting; increased social engagement through purpose-driven content; grew qualified inquiries by refining brand messaging; aligned with exclusive experiences.
Led digital campaigns and content initiatives for Mentor Marketplace platform; increased conversion from 0.3% to 3%; increased engagement; 18% content engagement; 12% inquiries; messaging and brand positioning improvements.
Education
Certifications and awards
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