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Digital marketer and storyteller with 5+ years of experience helping wellness and lifestyle brands grow through social media, content, and digital campaigns. Experienced managing social channels, content calendars, and brand voice for early-stage and founder-led brands. Proven ability to increase engagement and inquiries through organic and paid campaigns. Comfortable working independently in remote startup environments. World traveler passionate about ethical travel, sustainability, and culturally respectful experiences.…Digital marketer and storyteller with 5+ years of experience helping wellness and lifestyle brands grow through social media, content, and digital campaigns. Experienced managing social channels, content calendars, and brand voice for early-stage and founder-led brands. Proven ability to increase engagement and inquiries through organic and paid campaigns. Comfortable working independently in remote startup environments. World traveler passionate about ethical travel, sustainability, and culturally respectful experiences.

Michelle Rae Kelly

Digital Marketer, Content Strategist, Social Media Manager, +4

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Digital marketer and storyteller with 5+ years of experience helping wellness and lifestyle brands grow through social media, content, and digital campaigns. Experienced managing social channels, content calendars, and brand voice for early-stage and founder-led brands. Proven ability to increase engagement and inquiries through organic and paid campaigns. Comfortable working independently in remote startup environments. World traveler passionate about ethical travel, sustainability, and culturally respectful experiences.…Digital marketer and storyteller with 5+ years of experience helping wellness and lifestyle brands grow through social media, content, and digital campaigns. Experienced managing social channels, content calendars, and brand voice for early-stage and founder-led brands. Proven ability to increase engagement and inquiries through organic and paid campaigns. Comfortable working independently in remote startup environments. World traveler passionate about ethical travel, sustainability, and culturally respectful experiences.

Available to hire

Digital marketer and storyteller with 5+ years of experience helping wellness and lifestyle brands grow through social media, content, and digital campaigns. Experienced managing social channels, content calendars, and brand voice for early-stage and founder-led brands. Proven ability to increase engagement and inquiries through organic and paid campaigns. Comfortable working independently in remote startup environments. World traveler passionate about ethical travel, sustainability, and culturally respectful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing & Content Strategist at MK Namaste

January 1, 2021 - Present

Support wellness and lifestyle brands with digital marketing, social media, and content strategy. Increase engagement and qualified inquiries through organic and paid campaigns. Comfortable working independently in remote startup environments.

Marketing Consultant at NAOA

January 1, 2023 - January 1, 2024

Improved campaign messaging around sustainability and local culture; increased follower growth through consistent posting; increased social engagement through purpose-driven content; grew qualified inquiries by refining brand messaging; aligned with exclusive experiences.

Marketing Consultant at Fierce Grace Hot Yoga

January 1, 2023 - January 1, 2024

Increased class bookings by 22% through targeted social campaigns; boosted engagement by 25% with wellness content; grew email list by 17%; expanded reach by 30% using short-form video; raised workshop attendance by 33% through localized promotions.

Marketing Consultant at MentorPass

January 1, 2022 - January 1, 2023

Led digital campaigns and content initiatives for Mentor Marketplace platform; increased conversion from 0.3% to 3%; increased engagement; 18% content engagement; 12% inquiries; messaging and brand positioning improvements.

Digital Marketing & Campaign Lead at Capital One Financial Corporation

January 1, 2018 - January 1, 2021

Owned digital and content campaigns strategy and execution across paid, earned, and owned channels; increased engagement 12%; increased qualified lead volume 20%; reduced cost-per-lead 15%; achieved up to 2.5x ROAS on paid social; built content ecosystem for organic visibility.