Kelsey Ann Buchan

Built and scaled a 15-person transformation and marketing operations consultancy serving SaaS, gaming, real estate, tourism, finance, CPG, professional sports, and transportation clients across Canada, the United States, Europe and Australia. Led end-to-end integrated campaigns (web, video, email, print, trade shows, social) for B2B and B2C clients. Managed creative briefs, vendor relations, photo & video production crews, designers, and printers from concept to delivery. Directed web building and management (WordPress/Drupal), landing pages, lead forms, and A/B testing to improve campaign performance and conversions. Designed and implemented multi-channel programs using Marketo, HubSpot, Eloqua, Salesforce, Google Ads, Meta Ads Manager, GA4, Tag Manager, and SEO to drive audience growth and measurement. Built campaign dashboards and reporting; managed large datasets, audience segmentation, and data hygiene to enable precise targeting. Drove lead capture experiences at events and trade