I’m a freelance digital marketer and community manager focused on growing online communities and telling compelling brand stories. I develop and execute social media strategies across platforms like Instagram, TikTok, Substack, and Facebook, with a focus on storytelling-driven content and data-informed posting to boost engagement. I collaborate with brands on sponsored campaigns and affiliate programs, create high-performing short-form videos and visuals using Canva, CapCut, and Adobe Express, and continuously optimize content to increase visibility and meaningful connections with audiences.

Kelsey McNamara

I’m a freelance digital marketer and community manager focused on growing online communities and telling compelling brand stories. I develop and execute social media strategies across platforms like Instagram, TikTok, Substack, and Facebook, with a focus on storytelling-driven content and data-informed posting to boost engagement. I collaborate with brands on sponsored campaigns and affiliate programs, create high-performing short-form videos and visuals using Canva, CapCut, and Adobe Express, and continuously optimize content to increase visibility and meaningful connections with audiences.

Available to hire

I’m a freelance digital marketer and community manager focused on growing online communities and telling compelling brand stories. I develop and execute social media strategies across platforms like Instagram, TikTok, Substack, and Facebook, with a focus on storytelling-driven content and data-informed posting to boost engagement.

I collaborate with brands on sponsored campaigns and affiliate programs, create high-performing short-form videos and visuals using Canva, CapCut, and Adobe Express, and continuously optimize content to increase visibility and meaningful connections with audiences.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Self-Employed / Freelance
June 1, 2025 - November 25, 2025
Freelance Digital Marketing Specialist focusing on social media strategy, content creation, community management, and brand storytelling. Developed and executed campaigns across Instagram, TikTok, Substack, and Facebook, reaching 43K+ accounts and generating 141K+ monthly views. Created storytelling-driven content, collaborated with brands on sponsored campaigns and affiliate programs, and used analytics to refine posting strategies, achieving 2,200+ interactions per month and sustained growth in shares. Produced high-performing short-form videos and visual assets using Canva, CapCut, and Adobe Express.
Online Community Manager at Re:Route
August 1, 2025 - November 25, 2025
Fostering a global community of digital nomads, driving consistent weekly discussions, and increasing community engagement by 30%. Initiated 2+ new discussion threads weekly, sparked meaningful dialogue, and increased overall platform activity. Ranked the top contributor on the monthly leaderboard for exceptional participation and community impact. Promoted Re:Route on personal social media to generate affiliate referrals through shared content highlighting real experiences and connections.

Education

Bachelor of Arts - Sociology at University of Colorado Boulder
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services