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Dynamic and results-driven Digital Marketing Manager with 7 years of experience in crafting and executing SEO, SEM, mobile, and social media marketing strategies in both in-house and agency environments. With a proven track record in budget and account management, I am proficient at improving digital strategies and driving user acquisition using data-driven insights and performance marketing campaigns. Known for building strong client relationships and present comprehensive service solutions. Passionate about integrating generative AI to create videos, increase operational efficiency, and improve customer experiences.…Dynamic and results-driven Digital Marketing Manager with 7 years of experience in crafting and executing SEO, SEM, mobile, and social media marketing strategies in both in-house and agency environments. With a proven track record in budget and account management, I am proficient at improving digital strategies and driving user acquisition using data-driven insights and performance marketing campaigns. Known for building strong client relationships and present comprehensive service solutions. Passionate about integrating generative AI to create videos, increase operational efficiency, and improve customer experiences.

Yen Kit Kelvin Lau

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Dynamic and results-driven Digital Marketing Manager with 7 years of experience in crafting and executing SEO, SEM, mobile, and social media marketing strategies in both in-house and agency environments. With a proven track record in budget and account management, I am proficient at improving digital strategies and driving user acquisition using data-driven insights and performance marketing campaigns. Known for building strong client relationships and present comprehensive service solutions. Passionate about integrating generative AI to create videos, increase operational efficiency, and improve customer experiences.…Dynamic and results-driven Digital Marketing Manager with 7 years of experience in crafting and executing SEO, SEM, mobile, and social media marketing strategies in both in-house and agency environments. With a proven track record in budget and account management, I am proficient at improving digital strategies and driving user acquisition using data-driven insights and performance marketing campaigns. Known for building strong client relationships and present comprehensive service solutions. Passionate about integrating generative AI to create videos, increase operational efficiency, and improve customer experiences.

Available to hire

Dynamic and results-driven Digital Marketing Manager with 7 years of experience in crafting and executing SEO, SEM, mobile, and social media marketing strategies in both in-house and agency environments. With a proven track record in budget and account management, I am proficient at improving digital strategies and driving user acquisition using data-driven insights and performance marketing campaigns. Known for building strong client relationships and present comprehensive service solutions. Passionate about integrating generative AI to create videos, increase operational efficiency, and improve customer experiences.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Digital Marketing Strategist at Dream of a Legacy

February 1, 2024 - Present

Led SEO and technical audits to improve site performance and organic visibility; planned SEM strategies across Google Ads and Meta; launched user acquisition campaigns with eDM, including A/B testing and landing page optimization to improve ROAS; leveraged generative AI to streamline content production and support website optimization; collaborated with stakeholders to align digital strategies with user behavior.

Digital Marketing Manager at ZumVet Limited

March 1, 2022 - October 14, 2025

Developed digital user acquisition strategy for online veterinary services in HK and SG, consistently exceeding growth targets by 15-20% monthly; reduced CPC by 25-30% and improved ROAS by 35-40% quarterly; managed marketing funnel performance across Google & Meta; led a small team of coordinators and interns; partnered with C-level executives to optimize conversion funnels through A/B testing and data-driven insights.

Digital Marketing Consultant at Freelance

April 1, 2021 - October 14, 2025

Delivered tailored SEO and PPC strategies for varied agencies and SMEs; supported short-term contracts to adapt online presence during the pandemic; contributed to cost-optimized campaigns and ROI improvements during COVID-19 disruptions.

Digital Marketing Strategist at Cogney Limited

January 1, 2020 - October 14, 2025

Developed SEO and PPC strategies for clients including Calvin Klein, Pernod Ricard, Globber, The JIA Group, and Casetify; managed ad accounts across Google Ads, Facebook, and Instagram with focus on CPA; boosted ROI by 15-30% quarterly; conducted competitor reviews and landing page optimization; performed A/B testing and data-driven optimization; supported SEO with keyword research and audits; managed SEM budgets and content.

Digital Strategist at Endless Hawaiian Tour

May 1, 2018 - October 14, 2025

Acquired customers through social channels and mobile apps; delivered tailored travel experiences; built a warm customer-centric environment; partnered with local travel agencies and hotels to grow customer base.

Account Executive at Fetch Media Hong Kong Limited

October 1, 2017 - October 14, 2025

Developed mobile marketing solutions for clients including Expedia Group, Blizzard, Disney, Canon, and Pringles; collaborated with international teams on campaign setup, trafficking, troubleshooting, and app store optimization—reducing CPA by 15-20% and improving ROI by 25-35% quarterly; managed user acquisition and retargeting campaigns across 11 APAC countries; budget management over $500k USD monthly; vendor selection based on KPIs.

Social Media & Customer Service Representative at Pandcha Limited

July 1, 2016 - October 14, 2025

Managed social media strategies and campaigns across Facebook, Twitter, Instagram, and YouTube; coordinated online and offline marketing events and PR efforts; supported major clients across the Middle East and Asia Pacific.