I help brands plan, launch and optimize full-funnel campaigns, improving efficiency and scaling results through structured testing and data-driven decisions. I'm also strong in tracking and analytics (GA4 and Google Tag Manager), ensuring accurate measurement and actionable reporting. I'm highly proactive about continuous learning, always looking for new ways to improve results and grow professionally.

Kenan Kovacevic

I help brands plan, launch and optimize full-funnel campaigns, improving efficiency and scaling results through structured testing and data-driven decisions. I'm also strong in tracking and analytics (GA4 and Google Tag Manager), ensuring accurate measurement and actionable reporting. I'm highly proactive about continuous learning, always looking for new ways to improve results and grow professionally.

Available to hire

I help brands plan, launch and optimize full-funnel campaigns, improving efficiency and scaling results through structured testing and data-driven decisions.
I’m also strong in tracking and analytics (GA4 and Google Tag Manager), ensuring accurate measurement and actionable reporting. I’m highly proactive about continuous learning, always looking for new ways to improve results and grow professionally.

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Language

English
Fluent
Bosnian
Fluent
Serbian
Fluent
Croatian
Fluent

Work Experience

Consultant at Digital Alley
April 1, 2025 - Present
- End to end project management: leading digital projects for clients across various industries, ensuring everything is delivered on time and aligned with their business goals. - Multi channel advertising: developing and managing ad campaigns across LinkedIn, Google, and Meta to drive lead generation and brand growth. - Content and visual direction: creating engaging LinkedIn posts and collaborating on visuals to ensure high quality content and brand consistency. - Technical implementation: managing website content updates and setting up tracking codes to ensure accurate data and performance measurement. - Strategic planning: participating in the creation of long-term digital strategies to help clients scale their online presence effectively. - Performance reporting: creating detailed reports that translate complex data into clear insights for clients. Digital Alley belongs to The Right Street Group, and is a spin off of The Right Street Digital, a Brussels’ based digital advocacy agency with 6+ years of experience working on pan-European campaigns with international clients.
Consultant, Social Media & Ads at The Right Street
November 1, 2023 - Present
- Paid media optimisation: managing and optimising large scale advertising budgets on LinkedIn and Google Ads, with a specific focus on B2B scaling. - Advanced analytics: transforming campaign data into actionable reports, providing clients with a clear understanding of their ROI and audience behaviour. - Search integration: conducting mini SEO audits and technical site checks to improve landing page performance and lower ad costs. - Programmatic advertising - in learning: implementing emerging programmatic trends to help international clients reach wider and more relevant audiences. - Account auditing: regularly auditing ad accounts to identify improvements, leading to more efficient ad spend and better conversion rates. - Social advocacy: supporting digital advocacy efforts to help global brands and organisations influence industry trends. The Right Street is a Brussels based digital communications agency specialising in social advocacy and public affairs for international organisations and global brands.
Community Manager at Soonfeed
February 1, 2022 - January 1, 2024
Consultant, Social Media & Ads at The Right Street
February 1, 2022 - Present
- Paid media optimisation: managing and optimising large scale advertising budgets on LinkedIn and Google Ads, with a specific focus on B2B scaling. - Advanced analytics: transforming campaign data into actionable reports, providing clients with a clear understanding of their ROI and audience behaviour. - Search integration: conducting mini SEO audits and technical site checks to improve landing page performance and lower ad costs. - Programmatic advertising - in learning: implementing emerging programmatic trends to help international clients reach wider and more relevant audiences. - Account auditing: regularly auditing ad accounts to identify improvements, leading to more efficient ad spend and better conversion rates. - Social advocacy: supporting digital advocacy efforts to help global brands and organisations influence industry trends. The Right Street is a Brussels based digital communications agency specialising in social advocacy and public affairs for international organisations and global brands.
Student Internship at UniCredit Bank Bosna i Hercegovina
November 1, 2021 - December 1, 2021
- Banking operations: gained insight into the daily organisation of branch operations, focusing on both transactional and financial banking services. - Product knowledge: learned the bank’s service portfolio, with a specific focus on understanding the features and benefits of various financial products. - Client interaction: observed and supported the process of consulting with clients regarding loan arrangements and product sales. - Loan processing: monitored the full lifecycle of loan applications, from the initial request through to approval and disbursement. - Account management: assisted with the administrative procedures for opening and closing accounts, as well as managing electronic and mobile banking services. - Administrative support: managed documentation tasks including scanning, archiving, and ensuring all records were handled with strict confidentiality. - Cash desk operations: monitored the procedures for daily closing and balancing of the branch cash register to ensure financial accuracy. UniCredit Bank is one of the leading financial institutions in Bosnia and Herzegovina and a member of the UniCredit Group, a successful pan-European commercial bank.
Student Intern at UniCredit Bank Bosnia & Herzegovina
January 1, 2021 - December 31, 2021
Completed internship supporting daily operational and administrative tasks; later took ownership of optimizing large-scale B2B budgets across LinkedIn Ads and Google Ads, driving efficiency and conversion performance.

Education

Bachelor of Business Informatics at University Džemal Bijedić Mostar
October 1, 2019 - September 1, 2022
Completed a multidisciplinary academic study jointly organised by the Faculty of Information Technologies and the Faculty of Economics. This programme provided a unique foundation by combining technical IT infrastructure with strategic business management. - Participated in the "𝐰𝐡𝐲 𝐏𝐈¿" project; - Represented the university at the Tech Hosted by LANACO 2019 conference in Banja Luka; - Developed a strategic business plan for HP (Hewlett-Packard); - Created a comprehensive marketing plan for Madi d.o.o. (meat industry); - Conducted research on the sustainability of the electric car industry; - Active member of student groups focused on bridging the gap between information technology and business economics.
Bachelor's degree at Džemal Bijedić University, Mostar
January 1, 2019 - January 1, 2022

Qualifications

Google Ads Search Certification
February 3, 2026 - February 3, 2026
https://skillshop.credential.net/82d51533-8c6a-40ae-b56a-79612cea85b3#acc.Wa1mXzbE
Google Ads Display Certification
February 3, 2026 - February 3, 2026
https://skillshop.credential.net/82d51533-8c6a-40ae-b56a-79612cea85b3#acc.Wa1mXzbE
Google Skillshop - Search Ads, Display, and Measurement Certifications
January 11, 2030 - February 7, 2026
Facebook™ and Instagram™ Advertising for Advanced Advertisers
January 11, 2030 - February 7, 2026
Google Ads with Var ga: Advanced Stack Adapt - Platform Certification Course
January 11, 2030 - February 7, 2026
Programmatic Masterclass “King Fahd” Cultural Center, Mostar
January 11, 2030 - February 7, 2026
WordPress MicroSoft
January 11, 2030 - February 7, 2026
Advertising Display & Video Certification
January 11, 2030 - February 7, 2026
Advertising Certification
January 11, 2030 - February 7, 2026

Industry Experience

Education, Financial Services, Telecommunications, Travel & Hospitality, Manufacturing, Non-Profit Organization, Government, Professional Services, Computers & Electronics, Agriculture & Mining, Real Estate & Construction, Media & Entertainment, Software & Internet