Work experience

Travel Blogger & Content Creator · Self-EmployedJan 2022 – Present · 4 yrs 11 mos

Grew Instagram to 24,200+ followers through audience-first content strategy; drove blog traffic to 40,000 monthly visitors with SEO-optimized long-form content covering destinations, travel hacks, and trip planning resources; built a 3,000-subscriber email list with a 55% open rate via weekly newsletters and lead magnets; managed all aspects of a multi-revenue-stream business including content production, Pinterest strategy, affiliate marketing, and digital products; experienced social media strategist and events professional with 9+ years across content creation, audience growth, and event management; collaborated cross-functionally with marketing on communications, promotional materials, and audience outreach; led events strategy and execution for high-visibility programs and departmental events.

Travel Blogger & Content Creator · Kendyl TravelsJan 2022 – Present · 4 yrs 11 mos

Grew Instagram following to 24,200+ through consistent content strategy. Drove blog traffic to a peak of 40,000 monthly visitors through SEO-optimized long-form content covering destinations, travel hacks, and trip planning resources. Built and managed a 3,000-subscriber email list with a 55% open rate via weekly newsletters and lead magnets. Managed multi-revenue streams including content production, Pinterest strategy, affiliate marketing, and digital product sales.

Events Director · University of Kansas School of BusinessJan 2019 – Jan 2022 · 3 yrs 1 mo

Collaborated cross-functionally with the marketing department on communications, promotional materials, and audience outreach. Led event strategy and execution; managing high-visibility programs and departmental events.

Education· 7

Master of Arts in Museum Studies · Morehead State University2011 – 2015
Graduate Certificate in Social Media Strategy · University of Kansas2015 – 2017
Graduate Certificate in Social Media Strategy · University of Kansas2018 – 2020
Bachelor of Arts in History · University of Kansas2019 – 2022

Certifications and awards

Graduate Certificate in Social Media Strategy2018 – 2020
MA in Museum Studies2011 – 2015
BA in History2019 – 2022

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