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I’m Phamkein Laid, an SEO specialist focused on helping businesses grow through Local SEO, technical fixes, and high-performing content. I manage Google Business Profiles, improve map pack visibility, and turn data from tools like BrightLocal, SEMrush, and Google Search Console into clear actions that move rankings and drive qualified leads. Along with Local and technical work, I support e-commerce SEO—especially Shopify—by optimizing on-page elements, implementing schema, and strengthening internal linking for better organic visibility. I also run and optimize Google Ads and Facebook Ads with GA4 conversion tracking, collaborating closely with writers and developers to deliver measurable improvements in traffic, SERP position, and ROI.…I’m Phamkein Laid, an SEO specialist focused on helping businesses grow through Local SEO, technical fixes, and high-performing content. I manage Google Business Profiles, improve map pack visibility, and turn data from tools like BrightLocal, SEMrush, and Google Search Console into clear actions that move rankings and drive qualified leads. Along with Local and technical work, I support e-commerce SEO—especially Shopify—by optimizing on-page elements, implementing schema, and strengthening internal linking for better organic visibility. I also run and optimize Google Ads and Facebook Ads with GA4 conversion tracking, collaborating closely with writers and developers to deliver measurable improvements in traffic, SERP position, and ROI.

Phamkein Laid

SEO Expert, Social Media Manager, Copywriter, +3

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I’m Phamkein Laid, an SEO specialist focused on helping businesses grow through Local SEO, technical fixes, and high-performing content. I manage Google Business Profiles, improve map pack visibility, and turn data from tools like BrightLocal, SEMrush, and Google Search Console into clear actions that move rankings and drive qualified leads. Along with Local and technical work, I support e-commerce SEO—especially Shopify—by optimizing on-page elements, implementing schema, and strengthening internal linking for better organic visibility. I also run and optimize Google Ads and Facebook Ads with GA4 conversion tracking, collaborating closely with writers and developers to deliver measurable improvements in traffic, SERP position, and ROI.…I’m Phamkein Laid, an SEO specialist focused on helping businesses grow through Local SEO, technical fixes, and high-performing content. I manage Google Business Profiles, improve map pack visibility, and turn data from tools like BrightLocal, SEMrush, and Google Search Console into clear actions that move rankings and drive qualified leads. Along with Local and technical work, I support e-commerce SEO—especially Shopify—by optimizing on-page elements, implementing schema, and strengthening internal linking for better organic visibility. I also run and optimize Google Ads and Facebook Ads with GA4 conversion tracking, collaborating closely with writers and developers to deliver measurable improvements in traffic, SERP position, and ROI.

Available to hire

I’m Phamkein Laid, an SEO specialist focused on helping businesses grow through Local SEO, technical fixes, and high-performing content. I manage Google Business Profiles, improve map pack visibility, and turn data from tools like BrightLocal, SEMrush, and Google Search Console into clear actions that move rankings and drive qualified leads.

Along with Local and technical work, I support e-commerce SEO—especially Shopify—by optimizing on-page elements, implementing schema, and strengthening internal linking for better organic visibility. I also run and optimize Google Ads and Facebook Ads with GA4 conversion tracking, collaborating closely with writers and developers to deliver measurable improvements in traffic, SERP position, and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Local SEO Specialist at BruntWork

November 1, 2025 - June 30, 2026

Managed and optimized Google Business Profiles for multiple clients, using posts, Q&A, review management, and BrightLocal reporting to strengthen local map pack presence and drive foot traffic. Conducted Technical SEO audits with Screaming Frog and SEMrush, addressing crawlability, indexing issues, Core Web Vitals, and site architecture to remove ranking blockers. Implemented Shopify SEO improvements including schema markup and product/collection page optimization, plus internal linking enhancements to increase e-commerce organic visibility. Performed keyword research and content gap analysis to identify local search opportunities and guide strategy. Optimized on-page content using Surfer SEO to match competitor content relevance and improve SERP positioning, collaborating with writers and developers to align technical fixes with keyword-driven content.

Digital Marketing Specialist (SEO & Paid Media) at Open-look Business Solution

May 1, 2023 - June 30, 2025

Improved organic traffic for SMB clients by executing Local SEO and on-page optimization to raise SERP rankings and generate higher-quality leads. Managed Google Ads and Facebook Ads campaigns with optimization toward lower cost-per-conversion and stronger ROI. Used SEMrush and Google Search Console for keyword tracking, competitor analysis, and identifying technical SEO opportunities. Implemented cross-channel conversion tracking in GA4 and delivered regular performance reports with actionable insights to refine ongoing strategy.

SEO & Social Media Manager at DigitalChef

October 1, 2022 - May 31, 2023

Developed Local SEO strategies for restaurant, café, and food brands to improve local discoverability, map pack rankings, and organic traffic. Built SEO-optimized content plans using Surfer SEO and Ubersuggest, strengthening visibility through on-page best practices and Google Business Profile optimization. Supported multiple client accounts using data-driven content planning and BrightLocal performance reviews to track outcomes and maintain consistent improvements.

SEO Associate at Exprez Marketing

March 1, 2022 - October 31, 2022

Created SEO-optimized service and landing pages targeting high-intent local keywords for new website launches, helping establish organic search foundations. Used Screaming Frog for technical audits and collaborated with developers across WordPress, Wix, Squarespace, and Webflow to implement on-page and technical SEO fixes. Leveraged AI writing tools and Ubersuggest to produce content that consistently improved organic rankings and lead quality.