Seasoned Creative that brings decades of experience in branding, positioning, product launches, strategy, promotions, digital marketing, website and software development. I excel in client and account management for remote teams and clients in the US and Canada. I anchor all creative concepts to strategic insights so every execution resonates with customers and drives ROI. I have experience across Wine & Spirits, Retail, Consumer Products & Entertainment, Healthcare, B2B, B2C, Financial & Professional Services, Hospitality and Not-For-Profit, plus extensive software fluency in Photoshop, InDesign, Illustrator, Keynote, Premiere Pro, Jira, Figma, Lucid, Sketch, Excel, Word, PowerPoint and Google Suite.…

Ken Lee-Newton

Seasoned Creative that brings decades of experience in branding, positioning, product launches, strategy, promotions, digital marketing, website and software development. I excel in client and account management for remote teams and clients in the US and Canada. I anchor all creative concepts to strategic insights so every execution resonates with customers and drives ROI. I have experience across Wine & Spirits, Retail, Consumer Products & Entertainment, Healthcare, B2B, B2C, Financial & Professional Services, Hospitality and Not-For-Profit, plus extensive software fluency in Photoshop, InDesign, Illustrator, Keynote, Premiere Pro, Jira, Figma, Lucid, Sketch, Excel, Word, PowerPoint and Google Suite.…

Available to hire

Seasoned Creative that brings decades of experience in branding, positioning, product launches, strategy, promotions, digital marketing, website and software development. I excel in client and account management for remote teams and clients in the US and Canada. I anchor all creative concepts to strategic insights so every execution resonates with customers and drives ROI.

I have experience across Wine & Spirits, Retail, Consumer Products & Entertainment, Healthcare, B2B, B2C, Financial & Professional Services, Hospitality and Not-For-Profit, plus extensive software fluency in Photoshop, InDesign, Illustrator, Keynote, Premiere Pro, Jira, Figma, Lucid, Sketch, Excel, Word, PowerPoint and Google Suite.

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Language

English
Fluent

Work Experience

Senior Account Director at Armstrong Partnership
December 31, 2015 - October 20, 2025
Established separate healthcare division and landed two high-profile healthcare accounts. Delivered opportunities in brand personality development and market research positioning. Directed and mentored account and project teams, developed budgets, marketing plans and presentations, and increased client satisfaction among existing accounts.
Principal, Creative Director at Nitrous Communications Inc.
January 1, 2015 - Present
Lead strategic marketing campaigns with a fully remote team for a diverse roster of US and Canadian clients. Responsibilities include branding, strategy, positioning, product launch, software and platform development, videos, website development, social media marketing, online campaigns and corporate events. Directed creative direction, marketing strategy, budgets and management of remote teams of UX designers, developers, copywriters, designers, photographers and video production crews.
Director of Client Services at Quiller & Blake/F.E.M.
December 31, 2012 - October 20, 2025
Led client relations, strategic planning and development of marketing plans; moderated market research initiatives for product launches and branding; managed account and creative teams in US and Canadian offices; contributed to new business pitches and presentations; grew healthcare account to $3M+ in revenue; organized annual fundraising events and donor sponsorships.
Senior Art Director at Northern Lights
December 31, 2002 - October 20, 2025
Led three rotating shifts for largest account (> $250k); launched branding and positioning campaign for a major financial account (~$175k); part of pitch team that landed first out-of-province account (~$150k).
Art Director at The Adlib Group
December 31, 2000 - October 20, 2025
Directed creative for campaigns across print, direct mail, advertising, radio, television, tradeshows, online and social media; managed creative department and external resources; led the YTV account as Associate Creative Director.
Wine & Spirits Art Director at Savant Communications
December 31, 1997 - October 20, 2025
Art direction, design and production for Wine & Spirits clients, including promotional concepts, in-store displays, advertising campaigns and PR.

Education

Webmaster course at Toronto Image Works
January 1, 2000 - January 1, 2000
Future by Design (Management for Results) at Legacy Transformational Consulting
January 1, 1998 - January 1, 1998
Graduate of Advertising/Graphic Design Program at George Brown College of Applied Arts and Technology
January 1, 1996 - January 1, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Financial Services, Professional Services, Retail, Software & Internet, Travel & Hospitality, Education, Non-Profit Organization