Brand strategist and graphic designer with experience leading end-to-end visual identity systems—from positioning and concepting through execution. Co-founder of a branding and content studio serving clients across the Dominican Republic, translating business objectives into cohesive design systems rather than isolated deliverables.…

Kendra Mercedes

Brand strategist and graphic designer with experience leading end-to-end visual identity systems—from positioning and concepting through execution. Co-founder of a branding and content studio serving clients across the Dominican Republic, translating business objectives into cohesive design systems rather than isolated deliverables.…

Available to hire

Brand strategist and graphic designer with experience leading end-to-end visual identity systems—from positioning and concepting through execution. Co-founder of a branding and content studio serving clients across the Dominican Republic, translating business objectives into cohesive design systems rather than isolated deliverables.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Graphic Designer at ACERH Dominicana
June 22, 2025 - June 25, 2026
Managed the visual identity of the company and its multiple business lines end-to-end, from brand manual development to daily execution across digital and print. Designed corporate collateral, advertising campaigns, and POP materials for events and trade shows, while ensuring visual consistency across every brand touchpoint. Collaborated directly with Marketing, HR, and Sales teams to translate business needs into cohesive visual communication. Tools: Adobe Illustrator, Photoshop, InDesign, Canva.
Brand Strategist & Creative Director | Co-Founder at Blank Canvas & Co.
October 21, 2024 - Present
Co-founded a branding and content studio delivering strategic identity systems for clients across the Dominican Republic. Lead brand strategy and static design, from positioning and visual identity to full brand refreshes; while partnering with a video/social specialist to deliver end-to-end brand experiences. Recent work includes a complete visual identity projects, covering logo recolorization, stationery, and brand collateral, translating business goals into cohesive design systems rather than isolated deliverables.
Graphic Designer at AGIC ENERGY Caribe
June 21, 2024 - April 22, 2025
Led visual identity development for AGIC Energy and its related companies, building brand systems and guidelines from the ground up for multiple entities within the group. Designed logos, brand manuals, and advertising materials across digital and print, plus POP materials for commercial activations and points of sale. Worked cross-departmentally to turn business requirements into visual solutions, ensuring consistency across every brand in the group. Tools: Adobe Illustrator, Photoshop, InDesign, Canva.

Education

Bachelor's Degree in Advertising, major in Graphic Design at Universidad Autónoma de Santo Domingo (UASD)
August 19, 2019 - October 28, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Other, Education, Energy & Utilities, Professional Services
    Confidential Human Resources Company

    Supported the visual communication of a human resources company by creating consistent branding across internal communications, marketing materials, and social media. The project focused on aligning recruitment and internal branding under a unified visual language while maintaining a professional and approachable brand presence.