Available to hire
Art Director and graphic design leader with 15+ years shaping premium visual identities across fashion, beauty, lifestyle, and entertainment. I specialize in conceptual art direction, brand architecture, and editorial systems that translate creative vision into measurable engagement and market growth.
I build and lead high-performance creative teams (remote and cross-functional), align stakeholders through clear production pipelines, and deliver high-fidelity assets for global audiences—bridging design craft (typography, motion, identity) with digital execution (UX/UI).
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Art Director at JDB LAC Agency
January 1, 2019 - January 1, 2025Spearheaded development, visual strategy, and execution of global campaigns for multi-billion-dollar brands across FMCG, QSR, and luxury hospitality. Led creative conceptualization and multi-channel art direction for portfolios including Yum! Brands (KFC, Pizza Hut, Taco Bell), Heineken NV (Heineken, Amstel Bright, Balashi), and Renaissance Hotels (Marriott International). Directed high-impact visual communication and digital branding for Pernod Ricard’s premium spirits catalog (Absolut Vodka, Chivas Regal, Jameson), as well as major retail campaigns, ensuring consistent brand expression across channels.
Art Director at JDB LAC Agency (Australia - Colombia)
January 1, 2019 - December 31, 2025Led development, visual strategy, and execution of global campaigns for multi-billion-dollar brands across FMCG, QSR, and luxury hospitality. Directed creative conceptualization and multi-channel art direction for major portfolios including Yum! Brands (KFC, Pizza Hut, Taco Bell), Heineken NV (Heineken, Amstel Bright, Balashi), and Renaissance Hotels (Marriott International). Directed high-impact visual communication and digital branding for Pernod Ricard’s premium spirits catalog (Absolut Vodka, Chivas Regal, Jameson), plus major retail initiatives. Coordinated cross-functional creative execution within remote pipelines to deliver consistent international-standard outputs.
Senior Art Director & Elite Brand Consultant (Top Rated Plus) at Upwork Global Talent Platform
January 1, 2016 - PresentProvided end-to-end art direction, visual identity design, and conceptual brand strategy for startups, boutique firms, and enterprise-level clients globally. Managed full-cycle freelance operations including client onboarding, scope definition, budget architecture, remote collaboration, and high-fidelity asset delivery. Maintained a 100% job success score with 300+ documented hours of elite remote execution, delivering premium visual assets aligned with European and North American commercial standards.
PR and Brand Consultant / Public Relations & Brand Consultant at SmartAppsLA
January 1, 2012 - December 31, 2014Acted as PR and brand consultant for prominent musical artists and digital influencers, leading high-impact visual campaigns and driving cross-platform engagement as part of broader digital product and creative work.
Senior Graphic Designer (UX/UI) at SmartAppsLA
January 1, 2012 - December 31, 2014Designed and developed intuitive UX/UI layouts for high-traffic web and mobile applications, optimizing user journeys and digital engagement. Served as PR and brand consultant for musical artists and digital influencers, spearheading high-impact visual campaigns and cross-platform engagement. Led end-to-end strategic and artistic development for e-commerce platforms and web ecosystems, bridging functional product design with fashion-forward aesthetics. Produced visual identities for music releases (key art, creative packaging, multi-channel promotional toolkits). Collaborated daily with front-end developers, marketing specialists, and product managers to ensure seamless asset integration and 100% on-time product launches.
Chief Creative Officer (CCO) & Art Director at ÍDEM Studio - ÍDEM Magazine
January 1, 2011 - PresentSpearheaded creation, art direction, and execution of premium visual campaigns and editorial architecture for fashion, beauty, and lifestyle brands and icons. Directed avant-garde typography layouts and editorial frameworks for top international media titles (e.g., Vogue, GQ, Elle, Marie Claire, Glamour, Interview, Esquire). Provided strategic consultation on brand architecture, visual communication, and creative positioning for international startups and boutique brands. Led comprehensive visual identity and editorial evolution for ÍDEM Magazine, elevating digital viewership, brand equity, and engagement across foreign markets. Managed and mentored a diverse remote multidisciplinary creative team across global design pipelines.
Senior Graphic Designer & Motion Animator at Sony Entertainment Television
January 1, 2009 - January 1, 2012Created high-end motion graphics, on-air assets, and multi-platform promotional materials for major television networks. Coordinated cross-platform design for pan-regional affiliates (DirecTV, Dish, Sky, Claro TV), ensuring consistent brand alignment across Latin America. Partnered with affiliate and marketing teams to design localized B2B/B2C promotional toolkits and digital assets supporting international brand expansion. Managed design sprints and localization strategies while maintaining strict compliance with international brand guidelines and technical broadcast requirements, contributing to increased brand visibility and engagement.
Education
graphical designer at antonio jose de sucre
January 4, 2008 - March 26, 2025Bachelor’s Degree in Graphic Design & Visual Communication at I.U.T. Antonio José de Sucre
January 11, 2030 - July 18, 2026Postgraduate Diploma in Professional Photography & Visual Production at EscineTV / AVECOFA (Asociación Venezolana de la Comunidad Fotográfica)
January 11, 2030 - July 18, 2026Adobe Certified Professional (ACP) – Cross-Platform Digital Design at Instituto de Diseño de Caracas (IDC)
January 11, 2030 - July 18, 2026Advanced UX/UI Design & Digital Product Systems Credentials at SmartAppsLA (aligned credentials)
January 11, 2030 - July 18, 2026Bachelor’s Degree in Graphic Design & Visual Communication at I.U.T. Antonio José de Sucre
January 11, 2030 - July 18, 2026Postgraduate Diploma in Professional Photography & Visual Production at EscineTV / AVECOFA (Asociación Venezolana de la Comunidad Fotográfica)
January 11, 2030 - July 18, 2026Adobe Certified Professional (ACP) – Cross-Platform Digital Design at Instituto de Diseño de Caracas (IDC)
January 11, 2030 - July 18, 2026Advanced UX/UI Design & Digital Product Systems at SmartAppsLA
January 11, 2030 - July 18, 2026Bachelor’s Degree in Graphic Design & Visual Communication at I.U.T. Antonio José de Sucre
January 11, 2030 - July 18, 2026Postgraduate Diploma in Professional Photography & Visual Production at EscineTV / AVECOFA (Asociación Venezolana de la Comunidad Fotográfica)
January 11, 2030 - July 18, 2026Adobe Certifed Professional (ACP) – Cross-Platform Digital Design at Instituto de Diseño de Caracas (IDC)
January 11, 2030 - July 18, 2026Advanced UX/UI Design & Digital Product Systems (SmartAppsLA) at SmartAppsLA
January 11, 2030 - July 18, 2026Qualifications
AI-Assisted Creative Workflows & Generative Media Art Direction (Suggested / Industry Standard)
January 11, 2030 - July 18, 2026Agile Project Management & Creative Team Leadership (Suggested / Industry Standard)
January 11, 2030 - July 18, 2026AI-Assisted Creative Workflows & Generative Media Art Direction (Suggested / Industry Standard)
January 11, 2030 - July 18, 2026Agile Project Management & Creative Team Leadership (Suggested / Industry Standard)
January 11, 2030 - July 18, 2026AI-Assisted Creative Workflows & Generative Media Art Direction (FLUX, Midjourney)
January 11, 2030 - July 18, 2026Agile Project Management & Creative Team Leadership
January 11, 2030 - July 18, 2026Specialization in Brand Architecture & High-Fashion Editorial Design (Validated via ÍDEM Magazine & ÍDEM Studio)
January 11, 2030 - July 18, 2026Industry Experience
Media & Entertainment, Retail, Software & Internet, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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