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I’m a press officer and spokesperson working at the crossroads of politics, media and societal change. I translate politics, sustainability and social issues into stories people recognize — and journalists pick up. I’ve worked in parliament, local government and the private sector, tripling media impact along the way. I stay calm when news cycles accelerate. I build reputation, shape thought leadership and steady oganizations when crises hit. I take responsibility seriously, myself less so.…I’m a press officer and spokesperson working at the crossroads of politics, media and societal change. I translate politics, sustainability and social issues into stories people recognize — and journalists pick up. I’ve worked in parliament, local government and the private sector, tripling media impact along the way. I stay calm when news cycles accelerate. I build reputation, shape thought leadership and steady oganizations when crises hit. I take responsibility seriously, myself less so.

Kenny Van Minsel

PR Freelancer, Media Coordinator, Copywriter, +1

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I’m a press officer and spokesperson working at the crossroads of politics, media and societal change. I translate politics, sustainability and social issues into stories people recognize — and journalists pick up. I’ve worked in parliament, local government and the private sector, tripling media impact along the way. I stay calm when news cycles accelerate. I build reputation, shape thought leadership and steady oganizations when crises hit. I take responsibility seriously, myself less so.…I’m a press officer and spokesperson working at the crossroads of politics, media and societal change. I translate politics, sustainability and social issues into stories people recognize — and journalists pick up. I’ve worked in parliament, local government and the private sector, tripling media impact along the way. I stay calm when news cycles accelerate. I build reputation, shape thought leadership and steady oganizations when crises hit. I take responsibility seriously, myself less so.

Available to hire

I’m a press officer and spokesperson working at the crossroads of politics, media and societal change. I translate politics, sustainability and social issues into stories people recognize — and journalists pick up. I’ve worked in parliament, local government and the private sector, tripling media impact along the way. I stay calm when news cycles accelerate. I build reputation, shape thought leadership and steady oganizations when crises hit. I take responsibility seriously, myself less so.

Skills

Freelance Gig

Pitch Writing

Copywriting

Experience Level

Freelance Gig

Expert

Pitch Writing

Expert

Copywriting

Expert

Language

Dutch

Fluent

English

Fluent

French

Intermediate

Work Experience

Public Relations Consultant at Freelance

April 1, 2024 - Present

Media and crisis training, reputation management, and tailored PR projects for companies, organizations, and individuals, including CEOs and politicians

Public Affairs Consultant / Policy advisor at Governmental / Clients (NGOs, federations, companies)

October 1, 2016 - May 31, 2021

Developed high-level public affairs and media strategies; represented and negotiated on behalf of clients; balanced stakeholder interests. Policy reesearch and support as a parliamentary assitant & cabinet advisor

Spokesperson & press coordinator at 11.11.11

June 1, 2021 - Present

Responsible for strategic positioning and press communications on geopolitics and human rights. Developed and implemented modern PR strategies, content workflows, and tools to strengthen thought leadership and policy impact. Tripled media coverage and press mentions over a five-year period