I’m Kerry, a Social Media Manager with over six years of experience helping brands grow their online presence through engaging content, strong community building, and performance-driven campaigns.
Over the years, I’ve had the opportunity to work with global brands across fintech, automotive, and other fast-moving digital industries. What I enjoy most about social media is finding the sweet spot between creativity and performance, creating content that people genuinely want to engage with while also delivering measurable results for the business.
I’ve managed social channels with audiences in the millions, developed content strategies, led campaigns, worked with creators, and used performance insights to continually improve results. Whether it’s growing a community, developing a brand voice, or creating campaigns that cut through the noise, I love helping brands connect with their audiences in a meaningful way.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Alfa Romeo’s social channels had a highly passionate fan base, but much of that enthusiasm existed outside official brand channels on fan-run pages and groups. The challenge was to increase impressions and engagement without over-relying on paid media, activate loyal fans in an authentic, brand-safe way and
bring community creativity back onto official Alfa Romeo channels.
I executed this by launching a UGC competition inviting fans to submit Alfa Romeo F1-themed content.
I curated submissions and showcased them across Instagram and Facebook to celebrate the community, used Instagram Story polls to streamline voting and maximise engagement and implemented a structured Facebook voting system tailored to the platform’s audience behaviour.
Furthermore, I actively collaborated with fan-run pages to extend reach while maintaining brand consistency. From this we saw a +52% increase in impressions during the campaign and a +90% increase in engagement. This campaigns success led to expansion across additional Alfa Romeo fan pages and
+51% increase in customer engagement across Facebook fan communities over the following three months.
The campaign was labelled a great success by the client and became a repeatable model for future community-led initiatives.
Hire a Social Media Manager
We have the best social media manager experts on Twine. Hire a social media manager today.