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I’m a Toronto-based brand strategist, marketing creative, and screenwriter with 15 years across writing, brand building, and producing in entertainment and live events. I started in a prime-time writers’ room in 2011, then expanded into agency and gaming brand strategy, and later built live music and festival brands across Europe and Canada.…

Keti Oragvelidze

Brand Strategist, Creative Director, Content Creator, +3

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I’m a Toronto-based brand strategist, marketing creative, and screenwriter with 15 years across writing, brand building, and producing in entertainment and live events. I started in a prime-time writers’ room in 2011, then expanded into agency and gaming brand strategy, and later built live music and festival brands across Europe and Canada.…

Available to hire

I’m a Toronto-based brand strategist, marketing creative, and screenwriter with 15 years across writing, brand building, and producing in entertainment and live events. I started in a prime-time writers’ room in 2011, then expanded into agency and gaming brand strategy, and later built live music and festival brands across Europe and Canada.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative & Product Innovation Lead at Office Stock

February 1, 2026 - July 31, 2026

Turned a furniture catalogue into an AI design tool where customers design and customize their own pieces. Owned the creative side of the product—what it could make, how it spoke, and whether the output was good enough to put in front of customers. Wrote and iterated the prompt system, evaluated model output, and ran quality control on everything customers saw. Helped build and worked inside a Claude-based operating system that ran company workflows, and led a four-person team across product, AI, design, and engineering.

Brand & Content Lead at Exile

January 1, 2025 - Present

Created the name, concept, and positioning for an independent electronic music event series, building brand identity, visual direction, and one of voice. Ran all channels and content: event listings, ticket sale campaigns, event photography, short-form video, and publishing across social and ticketing platforms. Coordinated partnerships with local artists, venues, and collaborators, including Rhythm Space, Promise Cherry Beach, and The Jam a.

Independent Brand Strategist & Creator at Various Clients

January 1, 2024 - Present

Brand and marketing partner for founders and established brands, including Moët & Chandon. Develop brand platforms and positioning, naming, messaging, communications, and social media strategy; manage editorial calendars and content plans. Translate strategic direction into execution: copy, brand guidelines, visual style guides, presentations, pitch decks, creative briefs, and campaign materials. Own social channel management, create content from concept to publication, build communities, and use performance/customer insights to decide what comes next.

Head of Brand Strategy at Betlive

January 1, 2023 - December 31, 2024

Led development of the company’s first brand strategy platform and identity guidelines, approved by the board. Developed and delivered external brand, internal culture, and PR campaigns to launch and establish new positioning. Led customer research and worked closely with creative agencies and internal departments to identify company goals and vision, then translated them into strategic and creative outputs, contributing to a 25% increase in brand awareness over the following year.

Strategist at Metro (VML Creative Agency)

January 1, 2020 - December 31, 2023

Developed strategy for multiple award-winning campaigns, contributing to three consecutive Agency of the Year wins. Helped the agency’s largest client overtake its main competitor, driving 20%+ gains in awareness and sentiment. Worked across the full brand/campaign development lifecycle: audience research, brand sprints and workshops, creative briefs, pre-production and production—ensuring final work aligned to strategy. Launched a culture and debrief newsletter during the pandemic that helped secure Agency of the Year in 2022.

Scriptwriter at Night Show Studio

December 31, 2010 - December 30, 2016

Wrote and edited scripts, storylines, scenes, and dialogue for one of Georgia’s most-watched comedy series. Began as the first woman in its writers’ room and later became lead writer. Developed characters and story arcs that remained culturally relevant a decade after the series ended.