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Brand and marketing specialist with 10+ years of experience building creative, cost-effective, and commercially successful brands and campaigns across international markets, including Canada. Versatile, hands-on marketer who can move between big-picture thinking and practical execution—quickly finding context, strongest ideas, and turning them into modern marketing deliverables. Experienced across strategy, identity and messaging, copywriting, social content and short-form video, event creative, and AI training/evaluation. Known for translating strategic direction into real-world assets (brand platforms, guidelines, pitch decks, briefs, content plans, and campaigns) while managing channels, communities, and performance insights.…Brand and marketing specialist with 10+ years of experience building creative, cost-effective, and commercially successful brands and campaigns across international markets, including Canada. Versatile, hands-on marketer who can move between big-picture thinking and practical execution—quickly finding context, strongest ideas, and turning them into modern marketing deliverables. Experienced across strategy, identity and messaging, copywriting, social content and short-form video, event creative, and AI training/evaluation. Known for translating strategic direction into real-world assets (brand platforms, guidelines, pitch decks, briefs, content plans, and campaigns) while managing channels, communities, and performance insights.

Ketara Gvedilze

PRO

Marketing Strategist, Brand Strategist, Digital Marketer, +4

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Brand and marketing specialist with 10+ years of experience building creative, cost-effective, and commercially successful brands and campaigns across international markets, including Canada. Versatile, hands-on marketer who can move between big-picture thinking and practical execution—quickly finding context, strongest ideas, and turning them into modern marketing deliverables. Experienced across strategy, identity and messaging, copywriting, social content and short-form video, event creative, and AI training/evaluation. Known for translating strategic direction into real-world assets (brand platforms, guidelines, pitch decks, briefs, content plans, and campaigns) while managing channels, communities, and performance insights.…Brand and marketing specialist with 10+ years of experience building creative, cost-effective, and commercially successful brands and campaigns across international markets, including Canada. Versatile, hands-on marketer who can move between big-picture thinking and practical execution—quickly finding context, strongest ideas, and turning them into modern marketing deliverables. Experienced across strategy, identity and messaging, copywriting, social content and short-form video, event creative, and AI training/evaluation. Known for translating strategic direction into real-world assets (brand platforms, guidelines, pitch decks, briefs, content plans, and campaigns) while managing channels, communities, and performance insights.

Available to hire

Toronto, Canada

Brand and marketing specialist with 10+ years of experience building creative, cost-effective, and commercially successful brands and campaigns across international markets, including Canada. Versatile, hands-on marketer who can move between big-picture thinking and practical execution—quickly finding context, strongest ideas, and turning them into modern marketing deliverables.

Experienced across strategy, identity and messaging, copywriting, social content and short-form video, event creative, and AI training/evaluation. Known for translating strategic direction into real-world assets (brand platforms, guidelines, pitch decks, briefs, content plans, and campaigns) while managing channels, communities, and performance insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Product Innovation Lead at Officestock

February 1, 2026 - July 31, 2026

Converted Officestock’s furniture catalogue into an AI-customizable platform where customers can design and customize furniture according to their needs. Helped build and work with a Claude-based operating system that centralized the company’s workflows and day-to-day operations. Coordinated a four-person cross-functional team across product, AI, design, and engineering during a transition period, building workflows from scratch and helping establish a new functional structure.

Brand & Content Lead at Exile

January 1, 2026 - Present

Created the name, concept, and positioning for an electronic music event series, developing its brand identity, visual direction, and tone of voice. Created and managed online channels, produced content, published event listings, and ran ticket-sales campaigns. Captured event photography, edited short-form video, and managed publishing across social media and event platforms. Coordinated partnerships with local artists, venues, and collaborators including Rhythm Space, Promise Cherry Beach, and The Jam a.

Independent Brand & Marketing Specialist at Various clients

January 1, 2024 - Present

Worked as a one-person marketing partner for businesses and personal brands across different markets and industries. Developed brand platforms including positioning, naming, messaging, social media strategy, content plans, and editorial calendars. Turned strategic direction into practical deliverables such as copy, brand guidelines, visual style guides, presentations, pitch decks, creative briefs, and promotional materials, coordinating designers and specialists when needed. Managed social media channels end-to-end (concept to publishing), built communities, and analyzed performance data and customer insights to inform future marketing decisions.

Head of Brand Strategy at Betlive

January 1, 2023 - December 31, 2024

Led development of the company’s first brand strategy platform and identity guidelines, approved by the board. Developed and delivered external brand, internal culture, and PR campaigns to launch and establish new positioning. Led customer research and worked closely with creative agencies and internal departments to identify company goals and vision, then translated them into strategic and creative outputs, contributing to a 25% increase in brand awareness over the following year.

Marketing & Communications at Animal Project & Zero Stray

January 1, 2020 - December 31, 2025

Social media content, advocacy campaigns, and community communications supporting animal rescue and welfare.

Marketing & Communications (Animal Project & Zero Stray) at Animal Project & Zero Stray

January 1, 2020 - December 31, 2025

Social media content, advocacy campaigns, and community communications supporting animal rescue and welfare.

Strategist at Metro, WPP Creative Agency

January 1, 2020 - December 31, 2023

Developed strategies for multiple award-winning campaigns across different industries. Contributed to three consecutive Agency of the Year wins via strategic work on campaigns and branding projects, and provided creative leadership within the team. Worked across the full brand and campaign development lifecycle: leading audience research, facilitating brand sprints and workshops, developing and presenting creative briefs, representing client needs, advocating for strong creative ideas, supporting pre-production and production, and ensuring final work aligned with strategy. Selected clients included Coca-Cola, Netflix, Porsche, McDonald’s, Bank of Georgia, and Setanta Sports.

Campaign Manager at GIZ, German Development Agency

January 1, 2017 - December 31, 2019

Managed public-awareness campaigns from research and audience messaging through creative development, content production, and stakeholder coordination, contributing to a 12% increase in public knowledge of local biodiversity. Translated complex scientific and policy information into accessible public communication and coordinated government, research, international, and creative partners.

Brand & Marketing at Lumos Yoga Studio

January 1, 2016 - December 31, 2022

Brand identity, content, and promotion for classes, retreats, and workshops, helping build a community-led wellness brand recognized as a leading example of community marketing.

Brand & Marketing at Lum os Yoga Studio

January 1, 2016 - December 31, 2022

Brand identity, content, and promotion for classes, retreats, and workshops, helping build a community-led wellness brand recognized as a leading example of community marketing.

Event Marketing & Content at EZO Festival & Mze sumzira

January 1, 2015 - December 31, 2025

Brand development, campaign creation, copywriting, social content, and event promotion for an internationally recognized electronic music and cultural platform.

Event Marketing & Content (Brand development, campaigns, social content, event promotion) at EZO Festival & Museumzirа

January 1, 2015 - December 31, 2025

Brand development, campaign planning, copywriting, social content, and event promotion for an internationally recognized electronic music and cultural platform.

Comedy Screenwriter (television series writer) at Night Show Studio

January 1, 2011 - December 31, 2016

Wrote and edited scripts and dialogue; created culturally relevant character and story arc development for an established comedy series.

Scriptwriter / Lead Writer at Night Show Studio

January 1, 2011 - December 31, 2016

Wrote and edited scripts, storylines, scenes, and dialogue for one of Georgia’s most-watched comedy series. Developed characters and story arcs that remained culturally relevant a decade after the series ended.