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I'm an AI-driven Performance Marketing Specialist with 8+ years of experience helping businesses grow through data-driven digital marketing strategies. I specialize in Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager (GTM), conversion tracking, and lead generation. I've worked with brands across real estate, retail, hospitality, e-commerce, and B2B, managing end-to-end paid media campaigns focused on increasing qualified leads, improving ROAS, and reducing cost per acquisition. What I can help with: • Google Ads (Search, Display, Performance Max & YouTube) • Meta Ads (Facebook & Instagram) • LinkedIn Ads (B2B Lead Generation) • AI-powered campaign optimization • GA4, GTM & Conversion Tracking • Landing Page & Conversion Rate Optimization • Performance Reporting & Analytics I combine AI tools with performance marketing expertise to build scalable campaigns, automate workflows, and make data-backed decisions that deliver measurable business results. I'm available for freelance, contract, and remote consulting opportunities worldwide. If you're looking for a performance marketing partner to grow your business, feel free to connect or send me a message.…I'm an AI-driven Performance Marketing Specialist with 8+ years of experience helping businesses grow through data-driven digital marketing strategies. I specialize in Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager (GTM), conversion tracking, and lead generation. I've worked with brands across real estate, retail, hospitality, e-commerce, and B2B, managing end-to-end paid media campaigns focused on increasing qualified leads, improving ROAS, and reducing cost per acquisition. What I can help with: • Google Ads (Search, Display, Performance Max & YouTube) • Meta Ads (Facebook & Instagram) • LinkedIn Ads (B2B Lead Generation) • AI-powered campaign optimization • GA4, GTM & Conversion Tracking • Landing Page & Conversion Rate Optimization • Performance Reporting & Analytics I combine AI tools with performance marketing expertise to build scalable campaigns, automate workflows, and make data-backed decisions that deliver measurable business results. I'm available for freelance, contract, and remote consulting opportunities worldwide. If you're looking for a performance marketing partner to grow your business, feel free to connect or send me a message.

Kevin D Cruz

Marketing Strategist, Performance Marketer, PPC Manager, +4

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I'm an AI-driven Performance Marketing Specialist with 8+ years of experience helping businesses grow through data-driven digital marketing strategies. I specialize in Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager (GTM), conversion tracking, and lead generation. I've worked with brands across real estate, retail, hospitality, e-commerce, and B2B, managing end-to-end paid media campaigns focused on increasing qualified leads, improving ROAS, and reducing cost per acquisition. What I can help with: • Google Ads (Search, Display, Performance Max & YouTube) • Meta Ads (Facebook & Instagram) • LinkedIn Ads (B2B Lead Generation) • AI-powered campaign optimization • GA4, GTM & Conversion Tracking • Landing Page & Conversion Rate Optimization • Performance Reporting & Analytics I combine AI tools with performance marketing expertise to build scalable campaigns, automate workflows, and make data-backed decisions that deliver measurable business results. I'm available for freelance, contract, and remote consulting opportunities worldwide. If you're looking for a performance marketing partner to grow your business, feel free to connect or send me a message.…I'm an AI-driven Performance Marketing Specialist with 8+ years of experience helping businesses grow through data-driven digital marketing strategies. I specialize in Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager (GTM), conversion tracking, and lead generation. I've worked with brands across real estate, retail, hospitality, e-commerce, and B2B, managing end-to-end paid media campaigns focused on increasing qualified leads, improving ROAS, and reducing cost per acquisition. What I can help with: • Google Ads (Search, Display, Performance Max & YouTube) • Meta Ads (Facebook & Instagram) • LinkedIn Ads (B2B Lead Generation) • AI-powered campaign optimization • GA4, GTM & Conversion Tracking • Landing Page & Conversion Rate Optimization • Performance Reporting & Analytics I combine AI tools with performance marketing expertise to build scalable campaigns, automate workflows, and make data-backed decisions that deliver measurable business results. I'm available for freelance, contract, and remote consulting opportunities worldwide. If you're looking for a performance marketing partner to grow your business, feel free to connect or send me a message.

Available to hire

I’m an AI-driven Performance Marketing Specialist with 8+ years of experience helping businesses grow through data-driven digital marketing strategies. I specialize in Google Ads, Meta Ads, LinkedIn Ads, GA4, Google Tag Manager (GTM), conversion tracking, and lead generation.

I’ve worked with brands across real estate, retail, hospitality, e-commerce, and B2B, managing end-to-end paid media campaigns focused on increasing qualified leads, improving ROAS, and reducing cost per acquisition.

What I can help with:
• Google Ads (Search, Display, Performance Max & YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (B2B Lead Generation)
• AI-powered campaign optimization
• GA4, GTM & Conversion Tracking
• Landing Page & Conversion Rate Optimization
• Performance Reporting & Analytics

I combine AI tools with performance marketing expertise to build scalable campaigns, automate workflows, and make data-backed decisions that deliver measurable business results.

I’m available for freelance, contract, and remote consulting opportunities worldwide. If you’re looking for a performance marketing partner to grow your business, feel free to connect or send me a message.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Hindi

Fluent

Kannada

Fluent

Work Experience

Sr. Brand Services Manager (AI Data-Driven Performance Lead) at Stirred Creative Advertising Pvt Ltd

January 1, 2022 - Present

Managed ₹15L–₹25L monthly ad spend across Meta and Google, deploying AI-powered bidding (Advantage+, P-Max) to generate ₹50L–₹80L revenue with ~3.2x blended ROAS. Scaled monthly revenue from ₹30L to ₹80L in 6–8 months through AI-driven funnel restructuring, machine learning audience optimisation, and channel rebalancing. Improved CTR (+22%) and CVR (+35%) using AI creative testing and data-driven CRO; reduced CPL (₹1,200 to ₹900, ~-25%) and achieved 25–35% lower effective CAC. Implemented Conversion API (CAPI) and server-side event tracking for post-cookie data fidelity, built Looker Studio dashboards combining GA4 + CRM + platform data, maintained CAC payback, and applied predictive CAC/LTV modelling to guide long-term acquisition investment. Mentored 10+ team members on AI marketing tools and SOPs, improving campaign efficiency (ROAS +15–20%).

Performance Marketing Specialist

January 1, 2019 - January 1, 2022

Managed multi-channel campaigns across Google and Meta using data-driven bidding strategies to drive lead growth (30–40%). Improved conversion rates by 25% via keyword analysis, algorithmic bidding experiments, and audience signal optimisation. Built remarketing automation workflows to increase returning user conversions by 18%.

Performance Marketing Junior

January 1, 2018 - January 1, 2019

Handled PPC activities across platforms with ₹1Cr+ annual spend; improved ROAS by 20% through iterative keyword, bidding, and audience optimisation. Executed data-backed social campaigns across Facebook, Instagram, and YouTube, improving engagement rates by 25% via targeting refinement and creative performance analysis.