I’m a Senior Motion Designer with more than seven years of experience creating 2D animation, post-production, motion branding, and visual storytelling for brands, educational institutions, and social impact organizations. I enjoy translating complex ideas into clear, dynamic, and engaging visual content, including explainer videos, social media campaigns, animated identities, and corporate communications.
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- Storytelling: Framed the message through Pedro, an Amazonian boy learning how communal assemblies, patrols, and generational traditions safeguard the rainforest.
- Visual Design: Developed rich, textured visual environments blending AI-assisted illustration with traditional 2D character rigging and motion design.
- Cultural Accuracy: Faithfully depicted communal practices, native flora/fauna, medicinal plants, and democratic territorial governance.
- 5:30-minute animated narrative and explainer film
- Custom 2D character animation, flora/fauna assets, and background illustration
- Full motion design, scene compositing, and audio mixing
Overview
An animated explainer film produced for Derecho, Ambiente y Recursos Naturales (DAR), an environmental NGO dedicated to environmental governance and indigenous rights in the Amazon basin.
The film follows an indigenous family, illustrating the concept of “integral territory” — the principle that indigenous land, community governance, and rainforest biodiversity form one inseparable, living system.
The Challenge
Explaining complex legal, environmental, and self-governance concepts to a general audience without turning the piece into an abstract policy lecture. The narrative needed to remain grounded in the authentic daily life and traditions of an Amazonian community.
Solution & Execution
Key Deliverables
- Dynamic Pacing & Structure: Organized IPAE’s four core pillars (institutions, education, healthcare, and economic growth) into a fluid, visual narrative.
- Brand Consistency: Designed an austere, high-contrast monochrome visual system in red and white, honoring corporate identity while maintaining contemporary kinetic energy.
- Kinetic Typography: Integrated bold typographic hierarchies to emphasize key statistics, historical milestones, and calls to action.
- 90-second institutional motion graphics video
- Custom vector assets, infographic modules, and kinetic typographic animations
- Full animation and sound design
Overview
Institutional motion graphics produced for IPAE Acción Empresarial, turning six decades of economic development, business leadership, and institutional impact in Peru into an engaging, modern membership pitch.
The Challenge
IPAE has driven national progress since 1959, founding key institutions such as SENATI, ESAN, the Lima Stock Exchange, and CADE. The challenge was converting six decades of institutional prestige and complex offerings (advocacy pillars, leadership communities, and business forums) into a sharp, inviting motion piece rather than an archival corporate lecture.
Solution & Execution
Key Deliverables
- Visual Storytelling: Developed a tailored visual system and custom stylized vector illustrations.
- Character & Motion Design: Integrated dynamic character animations and infographic storytelling to explain operations and regional growth.
- End-to-End Production: Direction, vector design, 2D motion graphics, kinetic typography, and sound design.
- 4-minute corporate manifesto and institutional animation
- Custom character rigging, infographics, and vector scenes
- Full sound mixing and voiceover direction
Overview
A corporate animated film produced for Grupo Aurica, illustrating 25 years of metallurgical innovation, sustainable mining services, and multi-site operations across Peru.
The narrative translates complex industrial and chemical processes into an engaging, cohesive story that educates clients, aligns internal stakeholders, and communicates corporate values with clarity and human warmth.
The Challenge
Translating historical milestones, technical chemical processes, and three distinct sub-companies (Aurica, Mineralab, and Metal Lab) into a single unified narrative, moving away from conventional, unengaging corporate presentations.
Solution & Execution
Key Deliverables
- Script & Pacing: Structured key administrative processes into clear, modular visual chapters.
- Character Animation & Motion Design: Integrated the institutional mascot into dynamic scenes, explaining responsibilities and tools with clarity and retention in mind.
- Brand Consistency: Strictly adhered to the university’s visual identity, typography, and color palette.
- 5-minute animated explainer / onboarding video
- Custom vector scenes, character animation, and UI motion graphics
- Audio mixing and sound design
Overview
An animated onboarding and training video created for Universidad Tecnológica del Perú (UTP) to introduce new team members to the academic management division (GAR).
Dense internal policies and workflows were transformed into an engaging narrative using dynamic 2D motion graphics and the university’s internal brand character (“Tía Norma”).
The Challenge
Internal operational manuals were text-heavy, dense, and difficult to retain during traditional onboarding sessions, creating recurring procedural bottlenecks.
Solution & Execution
Key Deliverables
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