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Hi, I’m Kevin Patrick Mullan, a data-driven digital marketer based in Portland, Maine. I help startups and growing brands build their online footprint, launch campaigns across search, social, and e-commerce, and turn analytics into real growth. My approach centers on actionable dashboards, rigorous testing, and clear communication with stakeholders — from GA4 migrations to automated reporting — delivering consistent month-over-month improvements.…Hi, I’m Kevin Patrick Mullan, a data-driven digital marketer based in Portland, Maine. I help startups and growing brands build their online footprint, launch campaigns across search, social, and e-commerce, and turn analytics into real growth. My approach centers on actionable dashboards, rigorous testing, and clear communication with stakeholders — from GA4 migrations to automated reporting — delivering consistent month-over-month improvements.

Kevin Patrick Mullan

Digital Marketer, Marketing Strategist, PPC Manager, +3

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Hi, I’m Kevin Patrick Mullan, a data-driven digital marketer based in Portland, Maine. I help startups and growing brands build their online footprint, launch campaigns across search, social, and e-commerce, and turn analytics into real growth. My approach centers on actionable dashboards, rigorous testing, and clear communication with stakeholders — from GA4 migrations to automated reporting — delivering consistent month-over-month improvements.…Hi, I’m Kevin Patrick Mullan, a data-driven digital marketer based in Portland, Maine. I help startups and growing brands build their online footprint, launch campaigns across search, social, and e-commerce, and turn analytics into real growth. My approach centers on actionable dashboards, rigorous testing, and clear communication with stakeholders — from GA4 migrations to automated reporting — delivering consistent month-over-month improvements.

Available to hire

Hi, I’m Kevin Patrick Mullan, a data-driven digital marketer based in Portland, Maine. I help startups and growing brands build their online footprint, launch campaigns across search, social, and e-commerce, and turn analytics into real growth.

My approach centers on actionable dashboards, rigorous testing, and clear communication with stakeholders — from GA4 migrations to automated reporting — delivering consistent month-over-month improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Digital Marketing at Self-Employed

January 1, 2023 - October 31, 2025

Launch digital marketing campaigns for new businesses with no prior online footprint, achieving an average of 11% growth in conversion rates month over month. Build GA4 and Tag Manager accounts to ensure accurate data collection and create Looker dashboards to visualize ad campaign and website performance.

Digital Advertising Specialist at MakeMusic

February 29, 2024 - February 29, 2024

Developed full-funnel digital ad campaigns that drove leads, retail sales, and subscriptions, achieving 1.5x higher conversion rates within months. Created ad copy, graphics, and A/B tests across channels for continuous messaging optimization. Built and managed KPI dashboards, optimized performance across platforms, and led the transition from Universal Analytics to GA4. Managed Amazon store operations and integrated ad platforms with HubSpot for improved lead generation workflows.

Senior Digital Marketing Manager at Two Octobers

August 31, 2021 - August 31, 2021

Managed accounts and coordinated paid search, social, and SEO teams to execute cross-channel strategies. Optimized keywords, ad copy, and audiences across campaigns resulting in up to 25% YoY growth. Developed automated reporting tools for data visualization, performance tracking, and budget forecasting.

Digital Marketing Manager at Two Octobers

August 31, 2019 - August 31, 2019

Performance Media Specialist at Parallel Path

September 30, 2016 - September 30, 2016

Managed paid search, paid social, and content marketing across diverse industries. Introduced and trained teams in social advertising best practices, expanding agency capabilities. Maintained Salesforce prospect database and executed monthly email newsletters.

Performance Media Associate at Parallel Path

January 31, 2016 - January 31, 2016

Managed paid search, paid social, and content marketing across diverse industries. Maintained Salesforce prospect database and executed monthly email newsletters.

Advisory Board Member at B Strong Ride

February 29, 2024 - February 29, 2024

Supported marketing strategy across digital and social media channels for annual fundraising events.

Marketing & Communications Volunteer at 350 Colorado

September 1, 2022 - October 31, 2025

Develop paid search, display, and social campaigns with detailed reporting on audience engagement and messaging insights.