Kevin Patrick Mullan
Hi, I’m Kevin Patrick Mullan, a data-driven digital marketer based in Portland, Maine.
About
Hi, I’m Kevin Patrick Mullan, a data-driven digital marketer based in Portland, Maine. I help startups and growing brands build their online footprint, launch campaigns across search, social, and e-commerce, and turn analytics into real growth.
My approach centers on actionable dashboards, rigorous testing, and clear communication with stakeholders — from GA4 migrations to automated reporting — delivering consistent month-over-month improvements.
- 3 years' experience
- Joined September 2025
Skills· 12
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Other
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Work experience· 8 roles
Supported marketing strategy across digital and social media channels for annual fundraising events.
Developed full-funnel digital ad campaigns that drove leads, retail sales, and subscriptions, achieving 1.5x higher conversion rates within months. Created ad copy, graphics, and A/B tests across channels for continuous messaging optimization. Built and managed KPI dashboards, optimized performance across platforms, and led the transition from Universal Analytics to GA4. Managed Amazon store operations and integrated ad platforms with HubSpot for improved lead generation workflows.
Launch digital marketing campaigns for new businesses with no prior online footprint, achieving an average of 11% growth in conversion rates month over month. Build GA4 and Tag Manager accounts to ensure accurate data collection and create Looker dashboards to visualize ad campaign and website performance.
Education
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