Brand Strategy & Identity Design | Creative Director — 18+ yrs London & Sydney
I’m Kevin — a Creative Director specialising in Brand Strategy and Identity Design, with over 18 years of experience helping organisations turn complex ideas into clear, compelling brands.
My career spans agency and consultancy environments in London and Sydney, where I worked with startups, established organisations and social impact initiatives before founding my own branding studio, Luka Agency.
Through Luka Agency I led branding projects for startups, innovation organisations and purpose-driven businesses.
What differentiates my work from many designers is that I approach branding strategically first.
Before developing visual concepts, I collaborate with clients to clarify their positioning, audience and objectives. This alignment ensures the design direction isn’t just visually strong — it communicates the right message and supports the broader goals of the organisation.
My approach balances conceptual thinking with contemporary craftsmanship, creating brand systems that are thoughtful, cohesive and built to work across real-world applications.
I regularly collaborate with founders, startups and teams on projects such as:
• Brand strategy and positioning
• Brand identity systems
• Logo design and visual direction
• Landing page and website design
• Investor and presentation decks
• Design support for campaigns and digital products
My work adapts to different contexts and audiences, but often leans toward clean, modern and carefully considered design.
If you’re looking for a designer who can combine strategic thinking with high-quality visual execution, I’d be happy to discuss your project.
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
- Brand Strategy
- Visual Identity
- Verbal Identity
- Brand Guidelines
![Innovation Bay Rebrand](https://www.twine.net/signin
Connecting the Australian startup community.
Innovation Bay is where founders, venture capitalists and investors converge to share ideas, opportunities and experience. More than an event series, it serves as a trusted community that bridges diverse circles of the startup ecosystem, creating the conditions for collaboration, growth and community.
By fostering meaningful connections and collective knowledge, Innovation Bay helps entrepreneurs navigate challenges, access capital and accelerate innovation.
Innovation Bay
Rebrand
👉 [View full case study here](https://www.twine.net/signin
- Visual Identity
- Brand Guidelines
- Book Design
![Handi – Brand Identity](https://www.twine.net/signin
Breaking sexual stigma for people with disabilities.
Handi is a startup dedicated to challenging stigma and rethinking the design of sexual wellness products. Sparked by the insight that millions of people with disabilities cannot masturbate due to limited hand function, the team partnered with industrial designers and biomedical engineers to develop the world’s first sex toy specifically for people with physical limitations.
Beyond the product, Handi’s mission is to normalise conversations around sex and disability, promoting inclusivity, independence and empowerment in an often-overlooked space.
Handi
Brand Identity
👉 [View full case study here](https://www.twine.net/signin
- Brand Strategy
- Visual Identity
- Brand Guidelines
![Arc Suncare — Brand Identity](https://www.twine.net/signin
Providing a safe and natural alternative to sunscreen.
Arc Suncare is a 100% natural, mineral-based sunscreen designed to be safe for people and the planet. Using a patented clear zinc oxide formula, it delivers broad-spectrum UV protection with a lightweight, transparent finish — avoiding the harsh chemicals and microplastics found in many traditional sunscreens.
With a focus on everyday use and outdoor adventures, Arc Suncare combines affordability, effectiveness and eco-consciousness, offering a trusted choice for protection from the city streets to the seaside.
Arc Suncare
Brand Identity
👉 [View full case study here](https://www.twine.net/signin
- Brand Strategy
- Visual Identity
- Verbal Identity
- Brand Guidelines
- Print Design
- Merchandise
![Settle Rebrand](https://www.twine.net/signin
Preventing homelessness for young people.
Settle is a London-based charity that takes a preventative approach to homelessness, supporting care leavers at the critical transition of moving into their first home after leaving the care system.
Through intensive 1:1 coaching around wellbeing, financial literacy and employment, Settle equips young adults with the skills, knowledge and confidence to navigate independence. By intervening early, it helps reduce the cycle of homelessness and creates a pathway for young people to build stable, fulfilling lives.
Settle
Rebrand
👉 [View full case study here](https://www.twine.net/signin
- Brand Strategy
- Visual Identity
- Verbal Identity
- Brand Guidelines
- Website Design
- Impact Report Design
- Storytelling
- Naming Architecture
![Cicada Innovations Rebrand](https://www.twine.net/signin
Developing technologies that can change the world.
Cicada Innovations is one of the world’s leading deep tech incubators, working at the frontier of science and entrepreneurship.
It is renowned for nurturing startups focused on solving society’s most pressing challenges — from global food security and climate change to medical breakthroughs and space exploration.
By supporting ventures in areas such as synthetic biology, advanced materials and robotics, Cicada provides the commercial expertise and infrastructure to turn cutting-edge research into scalable technologies that have global impact.
Cicada Innovations
Rebrand
👉 [View full case study here](https://www.twine.net/signin
- Brand Strategy
- Visual Identity
- Verbal Identity
- Brand Guidelines
- Website Design
- Event Signage
- Merchandise
![Cicada x Tech 23 — Rebrand](https://www.twine.net/signin
Showcasing Australia’s most revolutionary science.
Over two decades, Tech23 became a flagship festival for science and engineering-led innovation, spotlighting breakthroughs with the potential to transform industries and society. From enzymes that break down plastic waste to aircraft powered by clean emissions, the ideas presented highlighted the possibilities of deep tech.
In 2023, Cicada Innovations became custodians of the series, reimagining it as Cicada x Tech23. The event now showcases 23 of Australia’s most ambitious startups each year, celebrating pioneering talent and advancing the nation’s role in solving global challenges.
Cicada x Tech23
Rebrand
👉 [View full case study here](https://www.twine.net/signin
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