Kevin Chu
I am a Lifecycle Marketing Specialist with a proven track record of creating and executing campaigns that drive revenue, retain customers, and win back lapsed users.
About
I am a Lifecycle Marketing Specialist with a proven track record of creating and executing campaigns that drive revenue, retain customers, and win back lapsed users. I excel at managing project timelines and collaborating with cross-functional teams to ensure the smooth delivery of campaigns on tight deadlines.
I specialize in marketing automation, customer journeys, and data-driven optimization across email and SMS. I thrive in fast-paced environments, turning insights into action while maintaining a consistent brand voice across channels.
- 7 years' experience
- Joined October 2025
Industry experience
- Consumer Goods
- Healthcare
- Education
- Financial Services
- Media & Entertainment
- Software & Internet
- Retail
- Professional Services
More experts in Los Angeles, United States
Work experience· 5 roles
Supported team in creating email campaigns, new automated flows, and launching a referral program for Papa & Barkley. Built and launched a product onboarding flow for their most popular balm products in Klaviyo to onboard new purchasers and encourage subscription. Created and launched a new referral program with Rivo, leveraging their platform and Klaviyo to drive adoption and usage. Collaborated with designer to develop weekly campaigns with messaging and visuals aligned to the brand.
Coordinated project timelines between 5+ teams through 4 proofing stages in Adobe Workfront (brand, legal, proofreading, translations) to ensure launches. Utilized JIRA, Confluence, Adobe Workfront, and Smartsheets to keep internal and external teams informed of project statuses. Executed Early Renewal campaign plan that consisted of 3 flights with 50+ emails sent to 6 locales that earned $5.25M in revenue. Managed a lapsed database of 3M members and created new monthly win-back campaigns in Iterable. Spearheaded standardization of email, SMS, list, and journey source codes enabling a significant improvement in accurate data reporting.
Managed workflow between 25 staff, including C-Suite executives, by coordinating workflows over Monday.com, ClickUp, and Airtable to ensure deliverables were sent out on time. Generated reports in Google Analytics and Heap detailing campaign performance and engagement trends to inform future campaigns. Planned and executed 10+ campaigns weekly using Klaviyo for email and Wunderkind for SMS to increase repeat purchases and drive customer engagement. Optimized segmentation and A/B testing; implemented personalized messaging based on customer journey stage.
Education
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