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I am a Marketing & Digital Communication Expert with a passion for conceptualizing and implementing innovative marketing initiatives to boost market impact and expansion. I am committed to exceeding expectations, with a deep understanding of diverse marketing channels and a proven track record in developing and executing comprehensive digital marketing campaigns as well as traditional marketing. I also design and develop responsive websites with SEO-focused funnels to increase online visibility. I am a strong relationship builder, resilient and motivated by success, and I am a confident, enthusiastic, and hardworking professional. Highly motivated and creative, I enjoy learning new skills. The best preparation for good work tomorrow is to do good work today. – Elbert Hubbard…I am a Marketing & Digital Communication Expert with a passion for conceptualizing and implementing innovative marketing initiatives to boost market impact and expansion. I am committed to exceeding expectations, with a deep understanding of diverse marketing channels and a proven track record in developing and executing comprehensive digital marketing campaigns as well as traditional marketing. I also design and develop responsive websites with SEO-focused funnels to increase online visibility. I am a strong relationship builder, resilient and motivated by success, and I am a confident, enthusiastic, and hardworking professional. Highly motivated and creative, I enjoy learning new skills. The best preparation for good work tomorrow is to do good work today. – Elbert Hubbard

Alex Keya Ingaiza

Digital Marketer, Social Media Freelancer, Social Media Manager, +3

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I am a Marketing & Digital Communication Expert with a passion for conceptualizing and implementing innovative marketing initiatives to boost market impact and expansion. I am committed to exceeding expectations, with a deep understanding of diverse marketing channels and a proven track record in developing and executing comprehensive digital marketing campaigns as well as traditional marketing. I also design and develop responsive websites with SEO-focused funnels to increase online visibility. I am a strong relationship builder, resilient and motivated by success, and I am a confident, enthusiastic, and hardworking professional. Highly motivated and creative, I enjoy learning new skills. The best preparation for good work tomorrow is to do good work today. – Elbert Hubbard…I am a Marketing & Digital Communication Expert with a passion for conceptualizing and implementing innovative marketing initiatives to boost market impact and expansion. I am committed to exceeding expectations, with a deep understanding of diverse marketing channels and a proven track record in developing and executing comprehensive digital marketing campaigns as well as traditional marketing. I also design and develop responsive websites with SEO-focused funnels to increase online visibility. I am a strong relationship builder, resilient and motivated by success, and I am a confident, enthusiastic, and hardworking professional. Highly motivated and creative, I enjoy learning new skills. The best preparation for good work tomorrow is to do good work today. – Elbert Hubbard

Available to hire

I am a Marketing & Digital Communication Expert with a passion for conceptualizing and implementing innovative marketing initiatives to boost market impact and expansion. I am committed to exceeding expectations, with a deep understanding of diverse marketing channels and a proven track record in developing and executing comprehensive digital marketing campaigns as well as traditional marketing. I also design and develop responsive websites with SEO-focused funnels to increase online visibility.

I am a strong relationship builder, resilient and motivated by success, and I am a confident, enthusiastic, and hardworking professional. Highly motivated and creative, I enjoy learning new skills. The best preparation for good work tomorrow is to do good work today. – Elbert Hubbard

Skills

Work Experience

Digital Media Manager at Kentucky Fried Chicken (KFC) Kenya

March 1, 2023 - Present

Translating overall marketing strategy into the digital marketing plan; distributing brand stories across digital channels to drive web/app traffic; managing owned and paid digital channels (marketing website, click & collect news section, marketing automation via emails and push notifications); overseeing brand campaigns with KPI measurement in collaboration with the Customer Data & Insights Manager; developing and executing content strategy for digital marketing channels; managing social media strategies to grow engagement; running influencer and affiliate marketing programs; monitoring brand sentiment and online reputation.

Marketing & Digital Media Manager at Mizizi Africa Homes

July 1, 2020 - January 31, 2023

Developing marketing strategies to achieve organizational sales goals and revenues; targeting the Diaspora market; brand management by setting the standards for the company’s brand; managing and supporting the company through influencer marketing and engagements; planning, executing and overseeing all digital media strategy and generating leads; creating content for all social media accounts; handling ICT duties (ZOHO CRM, 3CX); creating landing pages and optimizing user experience; measuring and reporting on the performance of digital marketing campaigns; monitoring SEO/SEM, marketing and sales metrics to forecast trends, ROI and KPIs.

Digital Media Manager at Vaal Real Estate

May 1, 2018 - July 31, 2020

Developing and implementing strategic digital and traditional marketing plans to achieve company objectives by marketing properties; managing all social media platforms; developing the company website and landing pages; promoting the company’s Diaspora market engagements and growth in Turkey and the UK; planning and overseeing all digital and traditional marketing activities; developing marketing strategies aligned with company objectives; collaborating with internal teams to create landing pages and optimize user experience; measuring and reporting on campaign performance; developing and managing advertisement campaigns within budget; monitoring SEO/SEM, marketing and sales metrics to forecast trends, ROI and KPIs.

Head of Marketing & Digital Media Manager at Dafabet Kenya

February 1, 2017 - June 30, 2018

Strategic and tactical brand positioning and driving brand strategy, including brand guidelines, style, vision and value proposition; coordinating with product development to plan and develop social media tools; owning the social product roadmap; planning social media campaigns to drive customer acquisition and monetization; managing sponsorship partners; advocating social media adoption within the company and influencing overall site and business strategies; redesigning the Dafabet blog; creating landing pages for marketing promotions; planning and optimizing paid media campaigns (Google Ads, Meta, programmatic, affiliates); driving user acquisition through CPA, CPL, and ROI-focused campaigns; analyzing conversion funnels and improving player lifetime value; CRM strategies including email, SMS, push notifications, and in-app messaging; segmenting users by behavior and value; designing loyalty and reactivation campaigns.

Digital Marketing Manager at Kilimall E-Commerce Company

April 1, 2014 - May 31, 2017

Generating, editing, publishing and sharing daily content on website and social media; monitoring and analyzing data from online programs to optimize the customer lifecycle; setting up and optimizing landing pages to increase visibility; building and executing social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

Digital Media Specialist Officer at Fountain Media Company WTV Kenya

August 1, 2012 - March 31, 2014

Planning and executing Web, SEO, email, social media and display advertising campaigns; collaborating with cross-functional teams on social media goals and a content roadmap; leading measurement and analysis of impact; conducting market research and demographic profiling to identify unmet market needs through Digital Media Platform.