Content Creator & Microinfluencer at Self-Employment

Plans, films, edits, copywrites, and posts image, short-form video and long-form video content on platforms including Instagram, TikTok, YouTube, Pinterest, and Threads. Organizes content ideas, calendar, and tasks via software such as Notion and Microsoft Office to effectively manage time and meet deadlines. Utilizes content scheduling and automation apps like Later, Planoly, and Preview. Employs editing tools including Capcut, Adobe Premiere Pro, Lightroom, and InDesign. Analyzes social media metrics to tailor high-value content that engages target audiences. Engages actively with audiences to foster trust and community. Keeps current with social media trends and algorithms and evaluates brand partnerships for alignment with personal values. Collaborates with brands and PR agencies building long-term relationships and converting engagement into revenue.

Social Media Coordinator at UBC Women’s Empowerment Organization

Collaborated with the Public Relations Vice President to curate social channels and represent brand values. Designed posts and graphics promoting equity, diversity, and inclusion including LQTBQ2+ pride and Black History Month themes using Canva. Planned and led annual recruitment marketing campaign highlighting 60+ leadership roles, scholarships, and academic opportunities. Organized photoshoots for recruitment, philanthropy, executive council, and social media features.

Lifestyle Writer at Sophia Lia Magazine

Pitched, researched, wrote, and proofread engaging and unique articles focused on self-care, health, and lifestyle. Translated scientific research into accessible content. Selected or created applicable images for print and online media.