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If you're a fractional marketer who has ever cringed bringing in a designer and hoping for the best, I'm the designer you can actually count on. And if you're a small business owner whose website doesn't quite reflect how good you are at what you do, let's figure out what's getting in the way.…

Kirsten Fank

Web Designer, UX Designer, Product Designer, +2

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If you're a fractional marketer who has ever cringed bringing in a designer and hoping for the best, I'm the designer you can actually count on. And if you're a small business owner whose website doesn't quite reflect how good you are at what you do, let's figure out what's getting in the way.…

Available to hire

If you’re a fractional marketer who has ever cringed bringing in a designer and hoping for the best, I’m the designer you can actually count on. And if you’re a small business owner whose website doesn’t quite reflect how good you are at what you do, let’s figure out what’s getting in the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior UX Designer at Cox Automotive (vAuto)

January 1, 2020 - March 1, 2025

Optimized dealership inventory SaaS platforms by leveraging Lean UX principles. Drove a 52% increase in inventory transfers by leading design for an enterprise-level vAuto platform enhancement, streamlining workflows for multi-location dealerships. Built a scalable design system, growing subscriptions from 800 to 2800. Contributed over 90 guidance examples to company-wide design systems, improving scalability and reusable patterns. Applied AI-driven insights to address key user pain points and optimize UX content and interfaces. Delivered fast iterations in 2-week Agile sprints with cross-functional teams.

Senior UI/UX Designer at RateGenius, Inc.

December 1, 2018 - August 1, 2019

Enhanced a web-based B2B/B2C loan origination platform through user-focused design and usability improvements. Designed a Vue-based loan platform, improving processing speed by 40%. Created user flows, mockups, and prototypes based on stakeholder feedback. Sole UX designer collaborating with 7 developers to design, develop, and deliver front-end code and UI assets, resulting in a 50% reduction in development time by enabling efficient implementation.

UI/UX Designer at RateGenius, Inc.

April 1, 2015 - December 1, 2018

Designed and developed user-friendly loan origination interfaces with user flows, wireframes, visual designs, and interactive prototypes, reducing errors by 30% through improved information architecture and usability. Bridged the gap between UX and development through Agile collaboration and UX education for cross-functional teams, enabling clearer communication of user insights to stakeholders.