Kirsten Fank

Optimized dealership inventory SaaS platforms by leveraging Lean UX principles. Drove a 52% increase in inventory transfers by leading design for an enterprise-level vAuto platform enhancement, streamlining workflows for multi-location dealerships. Built a scalable design system, growing subscriptions from 800 to 2800. Contributed over 90 guidance examples to company-wide design systems, improving scalability and reusable patterns. Applied AI-driven insights to address key user pain points and optimize UX content and interfaces. Delivered fast iterations in 2-week Agile sprints with cross-functional teams.

Enhanced a web-based B2B/B2C loan origination platform through user-focused design and usability improvements. Designed a Vue-based loan platform, improving processing speed by 40%. Created user flows, mockups, and prototypes based on stakeholder feedback. Sole UX designer collaborating with 7 developers to design, develop, and deliver front-end code and UI assets, resulting in a 50% reduction in development time by enabling efficient implementation.

Designed and developed user-friendly loan origination interfaces with user flows, wireframes, visual designs, and interactive prototypes, reducing errors by 30% through improved information architecture and usability. Bridged the gap between UX and development through Agile collaboration and UX education for cross-functional teams, enabling clearer communication of user insights to stakeholders.