My name is Katie Fletcher and I am the Founder and Principal Strategist of Gold View Consulting, a marketing and media advisory firm specializing in performance optimization for travel and hospitality brands. With over 14 years of experience, I bring a rare blend of strategic vision and hands-on execution across brand advertising, media investment, and organizational alignment. I have led global marketing initiatives with budgets exceeding $75 million, delivering measurable impact through data-driven decision-making, rigorous media governance, and performance optimization. During my time with Visit California, I oversaw global brand campaigns and helped drive a 12-year high return on ad spend, while ensuring transparency, efficiency, and accountability across agency partners. Prior to founding Gold View Consulting, I held key marketing roles with Marriott International and leading resort properties, where I consistently increased direct revenue, strengthened brand positioning, and guided complex transitions including new builds, renovations, and rebranding efforts. Today, I partner with organizations to elevate their marketing effectiveness - bridging strategy, media, and performance to unlock growth, improve accountability, and maximize return on investment.…My name is Katie Fletcher and I am the Founder and Principal Strategist of Gold View Consulting, a marketing and media advisory firm specializing in performance optimization for travel and hospitality brands. With over 14 years of experience, I bring a rare blend of strategic vision and hands-on execution across brand advertising, media investment, and organizational alignment. I have led global marketing initiatives with budgets exceeding $75 million, delivering measurable impact through data-driven decision-making, rigorous media governance, and performance optimization. During my time with Visit California, I oversaw global brand campaigns and helped drive a 12-year high return on ad spend, while ensuring transparency, efficiency, and accountability across agency partners. Prior to founding Gold View Consulting, I held key marketing roles with Marriott International and leading resort properties, where I consistently increased direct revenue, strengthened brand positioning, and guided complex transitions including new builds, renovations, and rebranding efforts. Today, I partner with organizations to elevate their marketing effectiveness - bridging strategy, media, and performance to unlock growth, improve accountability, and maximize return on investment.WWWW…