I'm a customer-obsessed graphic designer with a proven track record in driving engagement and conversions through targeted social media content, events, and digital branding. Proficient in Adobe Creative Suite with experience creating visuals for Instagram, TikTok, and Snapchat, and I collaborate effectively with cross-functional teams to produce high-quality designs that meet deadlines and enhance brand identity in fast-paced, metrics-driven environments.…

Kelly Fossett

I'm a customer-obsessed graphic designer with a proven track record in driving engagement and conversions through targeted social media content, events, and digital branding. Proficient in Adobe Creative Suite with experience creating visuals for Instagram, TikTok, and Snapchat, and I collaborate effectively with cross-functional teams to produce high-quality designs that meet deadlines and enhance brand identity in fast-paced, metrics-driven environments.…

Available to hire

I’m a customer-obsessed graphic designer with a proven track record in driving engagement and conversions through targeted social media content, events, and digital branding.

Proficient in Adobe Creative Suite with experience creating visuals for Instagram, TikTok, and Snapchat, and I collaborate effectively with cross-functional teams to produce high-quality designs that meet deadlines and enhance brand identity in fast-paced, metrics-driven environments.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Graphic Designer
April 1, 2022 - Present
Designed and executed go-to-market strategies for the 2024 National Conference, producing marketing collateral and digital graphics that increased registrations by 30% and engagement by 40%, enhancing brand consistency across web, email, and social media platforms.
Senior Graphic Designer at The Foundation of California Community Colleges
May 1, 2022 - September 11, 2025
Direct creative strategy for a $2.5M marketing program, designing brochures, flyers, and digital ads that improved response rates by 22% and expanded qualified interest, while maintaining a cohesive visual identity.
Senior Production Designer at TSL Marketing
December 1, 2020 - September 11, 2025
Led multi-brand campaigns, designing marketing collateral and digital graphics aligned with target audiences, which increased engagement by 25% across client programs and grew to nurture audience size.
Senior Graphic Designer
April 1, 2022 - Present
Designed and executed go-to-market strategies for the 2024 National Conference, producing marketing collateral and digital graphics that increased registrations by 30% and engagement by 40%, ensuring brand consistency across web, email, and social channels. Developed persona-targeted launch funnels using Adobe Creative Suite, achieving a 32% open rate, 18% click-through rate, and 10% conversion rate. Created enablement materials and on-site experiences, collaborating with internal teams to support a 20% rise in curriculum renewals and a 15% growth in new partner sign-ups.
Senior Graphic Designer at The Foundation of California Community Colleges
May 1, 2022 - September 11, 2025
Directed creative strategy for a $2.5M marketing program, designing brochures, flyers, and digital ads that improved response rates by 22% and expanded qualified interest, while maintaining a cohesive visual identity. Built reusable design systems and motion assets using Adobe Illustrator and Photoshop, increasing user engagement by 22% and strengthening outreach pools through effective layout and typography principles. Streamlined agile workflows and quality assurance processes, reducing production errors and lead times to enable faster campaign launches and timely prospect contact in a remote work environment.
Senior Production Designer at TSL Marketing
December 1, 2020 - September 11, 2025
Led multi-brand campaigns, designing marketing collateral and digital graphics aligned with target audiences, increasing engagement by 25% across client programs. Translated social analytics into content strategy, producing social media graphics and presentations that boosted average engagement by 25%, fueling inbound interest and supporting business goals through creative design solutions.
Senior Graphic Designer at 24K Designz
April 20, 2022 - Present
Detail-oriented graphic designer creating visual identities and marketing collateral for diverse industries, including health care technology. Responsible for end-to-end design and production of marketing materials across web, email, social, and events; ensures consistent messaging and branding; collaborates with internal stakeholders to translate business objectives into effective design solutions in a remote, project-based environment.
Senior Graphic Designer at The Foundation of California Community Colleges
May 20, 2022 - September 11, 2025
Directed creative strategy for a $2.5M marketing program, designing brochures, flyers, and digital ads that improved response rates and expanded qualified interest while maintaining cohesive visual identity. Built reusable design systems and motion assets using Adobe Illustrator and Photoshop, increasing user engagement and strengthening outreach through effective layout and typography. Streamlined agile workflows and QA processes to reduce production errors and lead times, enabling faster campaign launches in a remote work environment.
Senior Production Designer at TSL Marketing
December 20, 2020 - September 11, 2025
Led multi-brand campaigns, designing marketing collateral and digital graphics aligned with target audiences, increasing engagement by 25% across client programs and growing audience size. Translated social analytics into content strategy, producing social graphics and presentations that boosted average engagement by 25%, fueling inbound interest and supporting business goals through creative design solutions.
Senior Graphic Designer
April 20, 2022 - Present
Designed and executed go-to-market strategies for the 2024 National Conference; produced marketing collateral and digital graphics that increased registrations by 30% and engagement by 40%; enhanced brand consistency across web, email, and social platforms.
Senior Graphic Designer at The Foundation of California Community Colleges
May 20, 2022 - September 11, 2025
Direct creative strategy for a $2.5M marketing program, designing brochures, flyers, and digital ads that improved response rates by 22% and expanded qualified interest, while maintaining a cohesive visual identity. Built reusable design systems and motion assets, increasing user engagement by 22% and strengthening outreach; streamlined agile workflows and QA processes to reduce errors and lead times in a remote work environment.
Senior Production Designer at TSL Marketing
December 20, 2020 - September 11, 2025
Led multi-brand campaigns, designing marketing collateral and digital graphics aligned with target audiences, increasing engagement by 25% across client programs and growing audience size. Translated social analytics into content strategy, producing social graphics and presentations that boosted engagement by 25%, fueling inbound interest and supporting business goals.
Senior Graphic Designer at The Foundation of California Community Colleges
May 20, 2022 - September 12, 2025
Directed campaign strategy and creative design for a $2.5M marketing program, producing social media content and visuals that improved response rates by 22% and expanded qualified interest through targeted digital branding. Built reusable design systems and motion assets for web and email, increasing user engagement by 22% and strengthening follow-up pools for outreach efforts. Streamlined agile workflows and QA processes, reducing lead times and minimizing production errors to enable faster campaign launches and more timely prospect contact.
Senior Production Designer at TLS Marketing
December 20, 2020 - September 12, 2025
Led multi-brand campaigns with designs aligned to ideal customer profiles, creating engaging visuals for social media and digital platforms that lifted engagement by 25% across client programs and increased qualified interest through targeted digital branding. Translated social analytics into content strategy, developing and optimizing graphics for platforms like Instagram and TikTok, which boosted average engagement by 25% and fueled inbound interest for sales teams. Streamlined agile workflows and QA processes, reducing lead times and minimizing production errors to enable faster campaign launches and more timely prospect contact.

Education

Bachelor of Arts in Graphic Design at Howard University
January 11, 2030 - September 11, 2025
Bachelor of Arts in Graphic Design at Howard University
January 11, 2030 - September 11, 2025
Bachelor of Arts in Graphic Design at Howard University
January 11, 2030 - September 11, 2025
Bachelor of Arts in Graphic Design at Howard University
January 11, 2030 - September 11, 2025
Bachelor of Arts in Graphic Design at Howard University
January 11, 2030 - September 12, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Healthcare, Professional Services, Software & Internet, Other

Skills

Experience Level