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Hi, I’m Khadija Alvi, a Growth Marketing Strategist focused on delivering measurable organic and paid results across agency, startup, and freelance contexts. I lead SEO strategy, paid media, AI search visibility, and content for two live Legacy-X products (Vortex and LXDC) and have built a track record of driving sustainable growth. I enjoy owning a full growth function—from technical audits to campaign execution and monthly reporting—and mentoring teammates to translate complex data into clear actions. Outside core product work, I partner with clients in healthcare, fashion, and community sectors, delivering results like 174,000 organic clicks in 12 months, 11.7% CTR in Google Search Console, and 2.37x ROAS on Meta Ads. I thrive in fast-moving environments and am comfortable shaping growth strategy end-to-end, while enabling others to perform at their best.…Hi, I’m Khadija Alvi, a Growth Marketing Strategist focused on delivering measurable organic and paid results across agency, startup, and freelance contexts. I lead SEO strategy, paid media, AI search visibility, and content for two live Legacy-X products (Vortex and LXDC) and have built a track record of driving sustainable growth. I enjoy owning a full growth function—from technical audits to campaign execution and monthly reporting—and mentoring teammates to translate complex data into clear actions. Outside core product work, I partner with clients in healthcare, fashion, and community sectors, delivering results like 174,000 organic clicks in 12 months, 11.7% CTR in Google Search Console, and 2.37x ROAS on Meta Ads. I thrive in fast-moving environments and am comfortable shaping growth strategy end-to-end, while enabling others to perform at their best.

Khadija Alvi

Digital Marketer, Copywriter, Writer, +7

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Hi, I’m Khadija Alvi, a Growth Marketing Strategist focused on delivering measurable organic and paid results across agency, startup, and freelance contexts. I lead SEO strategy, paid media, AI search visibility, and content for two live Legacy-X products (Vortex and LXDC) and have built a track record of driving sustainable growth. I enjoy owning a full growth function—from technical audits to campaign execution and monthly reporting—and mentoring teammates to translate complex data into clear actions. Outside core product work, I partner with clients in healthcare, fashion, and community sectors, delivering results like 174,000 organic clicks in 12 months, 11.7% CTR in Google Search Console, and 2.37x ROAS on Meta Ads. I thrive in fast-moving environments and am comfortable shaping growth strategy end-to-end, while enabling others to perform at their best.…Hi, I’m Khadija Alvi, a Growth Marketing Strategist focused on delivering measurable organic and paid results across agency, startup, and freelance contexts. I lead SEO strategy, paid media, AI search visibility, and content for two live Legacy-X products (Vortex and LXDC) and have built a track record of driving sustainable growth. I enjoy owning a full growth function—from technical audits to campaign execution and monthly reporting—and mentoring teammates to translate complex data into clear actions. Outside core product work, I partner with clients in healthcare, fashion, and community sectors, delivering results like 174,000 organic clicks in 12 months, 11.7% CTR in Google Search Console, and 2.37x ROAS on Meta Ads. I thrive in fast-moving environments and am comfortable shaping growth strategy end-to-end, while enabling others to perform at their best.

Available to hire

Hi, I’m Khadija Alvi, a Growth Marketing Strategist focused on delivering measurable organic and paid results across agency, startup, and freelance contexts. I lead SEO strategy, paid media, AI search visibility, and content for two live Legacy-X products (Vortex and LXDC) and have built a track record of driving sustainable growth. I enjoy owning a full growth function—from technical audits to campaign execution and monthly reporting—and mentoring teammates to translate complex data into clear actions.

Outside core product work, I partner with clients in healthcare, fashion, and community sectors, delivering results like 174,000 organic clicks in 12 months, 11.7% CTR in Google Search Console, and 2.37x ROAS on Meta Ads. I thrive in fast-moving environments and am comfortable shaping growth strategy end-to-end, while enabling others to perform at their best.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Volunteer Teaching Assistant at UK Islamic Mission Boys Camp

January 1, 2025 - Present

Supported weekend educational programs for young boys at UKIM by coordinating class materials and visual presentations. Oversaw classroom setup and student interaction to maintain a positive and well-organized learning environment. Provided hands-on assistance to lead teachers, reinforcing lesson objectives and helping students stay engaged.

Volunteer Social Media Manager at UKIM Sparkbrook Sisters

January 1, 2025 - Present

Led digital outreach for UKIM Sparkbrook Sisters, crafting content that resonated with local Muslim women. Built online engagement through creative campaigns, event highlights, and community-driven storytelling. Managed social media channels with a focus on consistency, inclusivity, and amplifying sisterhood initiatives.

SEO & Digital Marketing Specialist

January 1, 2024 - Present

Led end-to-end SEO and digital marketing efforts across multiple client projects. Responsibilities included AI-driven keyword research for high-impact SEO, on-page optimization, technical SEO implementation, analytics setup (GA4/Google Analytics), and comprehensive SEO audits. Created structured content plans and improved site architecture, internal linking, meta titles/descriptions, and overall optimization to boost visibility and performance.

Copywriter

January 1, 2022 - Present

Produced clear, engaging content aligned with brand voice and SEO goals. Researched topics, wrote service-based content, and supported content strategy through topic planning, optimization, and content development; collaborated with SEO teams to ensure relevance and performance across digital channels.

SEO Audit Specialist at Independent Project Work

January 1, 2024 - Present

Conducted structured SEO audits for practice and client-styled projects. Reviewed site architecture, crawlability, indexing, and sitemap structure; identified technical issues (broken links, slow-loading pages, mobile usability, Core Web Vitals) and produced clear audit reports with prioritized recommendations.

Political and International Relations Professional

January 1, 2017 - January 1, 2022

Worked in research and communication roles within political and international affairs. Developed skills in analytical research, report writing, and project coordination; these skills now support SEO analysis, structured reporting, and content development.

Growth Marketing Strategist at Legacy-X

March 1, 2026 - Present

Owned the full SEO function for two products (Vortex and LXDC), conducted a 26-parameter technical audit of legacyx.uk, identified gaps across metadata, schema, image optimisation, and off-page signals, and produced a prioritised fix plan for the development team. Achieved a 11.7% CTR with an average position of 6.7 in the first reporting period. Led AI search visibility strategy (GEO) optimizing content for Google SGE, ChatGPT, and Perplexity, including a 10/10 AI prompt selection via Ubersuggest Brand Visibility Tool. Drove Vortex to an average position of 13 within 28 days of launch (283 clicks, 14,200 impressions, 2% CTR). Built and managed Legacy-X’s TikTok presence from zero, delivering 5,138 post views in 28 days (+1,500%), with +9,400% growth in likes and +722% growth in profile views. Planned, executed, and optimised Google Ads campaigns, including keyword architecture, ad copy testing, bidding strategy, and conversion tracking, alongside landing page CRO to improve paid-to-

SEO & Growth Consultant at Freelance

January 1, 2024 - Present

Delivered 12 months of organic SEO for UKIM Birmingham, including keyword mapping, metadata strategy, content planning, and on-page improvements, generating 174,000 clicks and 23.7 million impressions (Google Search Console, Apr 2025 – Jan 2026). Brought the primary target keyword 'Charity Organisation' to top-20 SERP: 283 clicks, 14,200 impressions, 2% CTR. Designed and managed a Meta Ads strategy across Facebook and Instagram on a ₹70,000 monthly budget, projecting 2.37x ROAS, 430,000 impressions, and 92 orders. Produced keyword research, search intent mapping, competitor analysis, and monthly performance reports using GA4, Google Search Console, SEMrush, and Meta Ads Manager.

Digital Marketing Intern at Risidio

January 1, 2026 - March 31, 2026

Supported keyword research, on-page SEO, and content optimisation across the company’s digital properties in a fast-moving tech environment. Contributed to cross-functional marketing projects alongside product and growth teams.

Digital Media Manager at UKIM Birmingham

January 1, 2023 - Present

Volunteer role managing the organisation’s WordPress website, content calendars, SEO updates, short-form video, and digital campaign assets, with performance tracking via GA4 and Google Search Console. Consistently improved organic traffic through metadata improvements, keyword-targeted content, and internal linking updates.

Copywriter & Article Writer at Institute of Peace and Conflict Studies, South Asia

January 1, 2021 - January 1, 2022

Wrote long-form, research-led articles on political and regional affairs, building rigorous habits in structured argument, audience-aware writing, and editorial accuracy.