Hi, I'm Khadija Alvi, a SEO and Digital Marketing professional with a strong background in research, analysis, and content development. I transitioned from political and international relations into copywriting and SEO, bringing structured thinking and clear communication to digital projects. I am experienced in keyword research, on-page optimization, technical SEO, analytics setup, and SEO auditing.

Khadija Alvi

Hi, I'm Khadija Alvi, a SEO and Digital Marketing professional with a strong background in research, analysis, and content development. I transitioned from political and international relations into copywriting and SEO, bringing structured thinking and clear communication to digital projects. I am experienced in keyword research, on-page optimization, technical SEO, analytics setup, and SEO auditing.

Available to hire

Hi, I’m Khadija Alvi, a SEO and Digital Marketing professional with a strong background in research, analysis, and content development. I transitioned from political and international relations into copywriting and SEO, bringing structured thinking and clear communication to digital projects.

I am experienced in keyword research, on-page optimization, technical SEO, analytics setup, and SEO auditing.

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Language

English
Fluent

Work Experience

Volunteer Teaching Assistant at UK Islamic Mission Boys Camp
January 1, 2025 - Present
Supported weekend educational programs for young boys at UKIM by coordinating class materials and visual presentations. Oversaw classroom setup and student interaction to maintain a positive and well-organized learning environment. Provided hands-on assistance to lead teachers, reinforcing lesson objectives and helping students stay engaged.
Volunteer Social Media Manager at UKIM Sparkbrook Sisters
January 1, 2025 - Present
Led digital outreach for UKIM Sparkbrook Sisters, crafting content that resonated with local Muslim women. Built online engagement through creative campaigns, event highlights, and community-driven storytelling. Managed social media channels with a focus on consistency, inclusivity, and amplifying sisterhood initiatives.
SEO & Digital Marketing Specialist
January 1, 2024 - Present
Led end-to-end SEO and digital marketing efforts across multiple client projects. Responsibilities included AI-driven keyword research for high-impact SEO, on-page optimization, technical SEO implementation, analytics setup (GA4/Google Analytics), and comprehensive SEO audits. Created structured content plans and improved site architecture, internal linking, meta titles/descriptions, and overall optimization to boost visibility and performance.
Copywriter
January 1, 2022 - Present
Produced clear, engaging content aligned with brand voice and SEO goals. Researched topics, wrote service-based content, and supported content strategy through topic planning, optimization, and content development; collaborated with SEO teams to ensure relevance and performance across digital channels.
SEO Audit Specialist at Independent Project Work
January 1, 2024 - Present
Conducted structured SEO audits for practice and client-styled projects. Reviewed site architecture, crawlability, indexing, and sitemap structure; identified technical issues (broken links, slow-loading pages, mobile usability, Core Web Vitals) and produced clear audit reports with prioritized recommendations.
Political and International Relations Professional
January 1, 2017 - January 1, 2022
Worked in research and communication roles within political and international affairs. Developed skills in analytical research, report writing, and project coordination; these skills now support SEO analysis, structured reporting, and content development.

Education

Bachelor of Arts (Hons) in International Relations at Kinnaird College For Women, Lahore, Pakistan
January 1, 2017 - January 1, 2021
Intermediate in Computer Science at Kinnaird College For Women, Lahore, Pakistan
January 1, 2015 - January 1, 2017

Qualifications

Google Project Management (Professional Certificate)
January 1, 2024 - October 22, 2025
360 Marketing Pro (Digital Marketing Certification)
January 1, 2023 - October 22, 2025
BA in International Relations
August 1, 2017 - September 1, 2021
Diploma in Digital Marketing
September 1, 2023 - June 1, 2024
Certification in Project Management
March 1, 2025 - October 1, 2025
Project Management Certification
March 1, 2025 - October 1, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet