Available to hire
Hi, I’m Khadija Alvi, a SEO and Digital Marketing professional with a strong background in research, analysis, and content development. I transitioned from political and international relations into copywriting and SEO, bringing structured thinking and clear communication to digital projects.
I am experienced in keyword research, on-page optimization, technical SEO, analytics setup, and SEO auditing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Volunteer Teaching Assistant at UK Islamic Mission Boys Camp
January 1, 2025 - PresentSupported weekend educational programs for young boys at UKIM by coordinating class materials and visual presentations. Oversaw classroom setup and student interaction to maintain a positive and well-organized learning environment. Provided hands-on assistance to lead teachers, reinforcing lesson objectives and helping students stay engaged.
Volunteer Social Media Manager at UKIM Sparkbrook Sisters
January 1, 2025 - PresentLed digital outreach for UKIM Sparkbrook Sisters, crafting content that resonated with local Muslim women. Built online engagement through creative campaigns, event highlights, and community-driven storytelling. Managed social media channels with a focus on consistency, inclusivity, and amplifying sisterhood initiatives.
SEO & Digital Marketing Specialist
January 1, 2024 - PresentLed end-to-end SEO and digital marketing efforts across multiple client projects. Responsibilities included AI-driven keyword research for high-impact SEO, on-page optimization, technical SEO implementation, analytics setup (GA4/Google Analytics), and comprehensive SEO audits. Created structured content plans and improved site architecture, internal linking, meta titles/descriptions, and overall optimization to boost visibility and performance.
Copywriter
January 1, 2022 - PresentProduced clear, engaging content aligned with brand voice and SEO goals. Researched topics, wrote service-based content, and supported content strategy through topic planning, optimization, and content development; collaborated with SEO teams to ensure relevance and performance across digital channels.
SEO Audit Specialist at Independent Project Work
January 1, 2024 - PresentConducted structured SEO audits for practice and client-styled projects. Reviewed site architecture, crawlability, indexing, and sitemap structure; identified technical issues (broken links, slow-loading pages, mobile usability, Core Web Vitals) and produced clear audit reports with prioritized recommendations.
Political and International Relations Professional
January 1, 2017 - January 1, 2022Worked in research and communication roles within political and international affairs. Developed skills in analytical research, report writing, and project coordination; these skills now support SEO analysis, structured reporting, and content development.
Education
Bachelor of Arts (Hons) in International Relations at Kinnaird College For Women, Lahore, Pakistan
January 1, 2017 - January 1, 2021Intermediate in Computer Science at Kinnaird College For Women, Lahore, Pakistan
January 1, 2015 - January 1, 2017Qualifications
Google Project Management (Professional Certificate)
January 1, 2024 - October 22, 2025360 Marketing Pro (Digital Marketing Certification)
January 1, 2023 - October 22, 2025BA in International Relations
August 1, 2017 - September 1, 2021Diploma in Digital Marketing
September 1, 2023 - June 1, 2024Certification in Project Management
March 1, 2025 - October 1, 2025Project Management Certification
March 1, 2025 - October 1, 2025Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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