Khadija Alvi

Owned the full SEO function for two products (Vortex and LXDC), conducted a 26-parameter technical audit of legacyx.uk, identified gaps across metadata, schema, image optimisation, and off-page signals, and produced a prioritised fix plan for the development team. Achieved a 11.7% CTR with an average position of 6.7 in the first reporting period. Led AI search visibility strategy (GEO) optimizing content for Google SGE, ChatGPT, and Perplexity, including a 10/10 AI prompt selection via Ubersuggest Brand Visibility Tool. Drove Vortex to an average position of 13 within 28 days of launch (283 clicks, 14,200 impressions, 2% CTR). Built and managed Legacy-X’s TikTok presence from zero, delivering 5,138 post views in 28 days (+1,500%), with +9,400% growth in likes and +722% growth in profile views. Planned, executed, and optimised Google Ads campaigns, including keyword architecture, ad copy testing, bidding strategy, and conversion tracking, alongside landing page CRO to improve paid-to-

Supported keyword research, on-page SEO, and content optimisation across the company’s digital properties in a fast-moving tech environment. Contributed to cross-functional marketing projects alongside product and growth teams.

Led digital outreach for UKIM Sparkbrook Sisters, crafting content that resonated with local Muslim women. Built online engagement through creative campaigns, event highlights, and community-driven storytelling. Managed social media channels with a focus on consistency, inclusivity, and amplifying sisterhood initiatives.