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I’m a product and experience designer with 5+ years of experience across fintech, insurance, mobility, and consumer products. I specialize in shaping information architecture, designing product flows, and building frameworks that make complex systems easier to use—and easier to ship. I partner closely with researchers and teams to translate findings (tree testing, card sorting, concept testing, usability studies, and field research) into clear product structures and scalable design foundations. I’m especially strong at turning ambiguous briefs into actionable design directions and supporting teammates through thoughtful feedback, documentation, and reusable systems.…I’m a product and experience designer with 5+ years of experience across fintech, insurance, mobility, and consumer products. I specialize in shaping information architecture, designing product flows, and building frameworks that make complex systems easier to use—and easier to ship. I partner closely with researchers and teams to translate findings (tree testing, card sorting, concept testing, usability studies, and field research) into clear product structures and scalable design foundations. I’m especially strong at turning ambiguous briefs into actionable design directions and supporting teammates through thoughtful feedback, documentation, and reusable systems.

Khalifa Firdausy

Product Designer, UI Designer, UX Designer, +2

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I’m a product and experience designer with 5+ years of experience across fintech, insurance, mobility, and consumer products. I specialize in shaping information architecture, designing product flows, and building frameworks that make complex systems easier to use—and easier to ship. I partner closely with researchers and teams to translate findings (tree testing, card sorting, concept testing, usability studies, and field research) into clear product structures and scalable design foundations. I’m especially strong at turning ambiguous briefs into actionable design directions and supporting teammates through thoughtful feedback, documentation, and reusable systems.…I’m a product and experience designer with 5+ years of experience across fintech, insurance, mobility, and consumer products. I specialize in shaping information architecture, designing product flows, and building frameworks that make complex systems easier to use—and easier to ship. I partner closely with researchers and teams to translate findings (tree testing, card sorting, concept testing, usability studies, and field research) into clear product structures and scalable design foundations. I’m especially strong at turning ambiguous briefs into actionable design directions and supporting teammates through thoughtful feedback, documentation, and reusable systems.

Available to hire

I’m a product and experience designer with 5+ years of experience across fintech, insurance, mobility, and consumer products. I specialize in shaping information architecture, designing product flows, and building frameworks that make complex systems easier to use—and easier to ship.

I partner closely with researchers and teams to translate findings (tree testing, card sorting, concept testing, usability studies, and field research) into clear product structures and scalable design foundations. I’m especially strong at turning ambiguous briefs into actionable design directions and supporting teammates through thoughtful feedback, documentation, and reusable systems.

Skills

Product Design

Leadership

Data Visualization

Experience Level

Product Design

Expert

Leadership

Intermediate

Data Visualization

Intermediate

Work Experience

Graphic Designer at Yummy Corp

January 1, 0000 - January 1, 0000

UX Designer at Miawmiaw Studio

January 1, 0000 - January 1, 0000

UI/UX Designer at Evos Esports

January 1, 0000 - January 1, 0000

Product Designer at Sixty Two

January 1, 0000 - Present

Delivered end-to-end product design across fintech, mobility, banking, and automotive contexts. Conducted benchmarking, heuristic reviews, usability studies, and field research to ground design choices. Improved team workflows by creating a knowledge hub with reusable documentation and reusable design foundations. Developed navigation and modular design systems that scaled into future features.

Senior Experience Designer at Sixty Two

January 1, 0000 - Present

Built modular information architecture and navigation frameworks used across web and app products. Partnered with researchers to translate qualitative and evaluative findings (tree testing, card sorting, and concept testing) into product structures. Helped shape early concepts in ambiguous projects by turning loose briefs into clear design directions. Supported junior designers with feedback, guidance, and documentation reviews, ensuring consistency and quality across evolving product needs.