Khizer Ahmed

Generated $40,000+ in voluntary meal plan sales through targeted paid and organic digital campaigns, on-campus activations, and strategic promotional initiatives. Grew Acadia Dining social media channels to 100,000+ impressions month over month through consistent content strategy, platform-specific creative, and audience engagement. Develop and execute a rolling 12-month paid social and content strategy across Instagram, digital signage, newsletters, and web—driving revenue for meal plans, retail, residential, and catering. Manage the annual marketing budget, setting monthly expenditure objectives aligned with campus programs; monitor LFL targets by tracking transaction growth, basket size, and average cheque. Produce all creative assets including graphics, copy, and video using Canva and Adobe Express, maintaining brand consistency across all digital and print touchpoints.

Led all paid and organic social media advertising across Instagram, Facebook, and TikTok — planning 6+ media and advertising campaigns per month and managing brand ad spend and content calendar. Scaled social media impressions 10x and grew reach, profile visits, and content interactions by 200% month over month through audience-targeted paid campaigns and organic content optimization. Directed end-to-end content creation from creative brief and copy to scheduling and post-performance analysis for in-store and digital promotions. Maintained brand consistency across 20+ locations (franchisee, corporate, non-traditional) via POS system and 5+ food delivery platform updates nationwide.

Analyzed sales data, coordinated hiring, labour scheduling product performance metrics, and operational KPIs across 20+ locations to identify trends, surface inefficiencies, and deliver data-driven recommendations to senior management. Mapped and documented existing workflows across ordering, scheduling, and payroll processes, identifying gaps and implementing process improvements that reduced administrative overhead across 3+ corporate stores. Built recurring performance reports and dashboards tracking store-level revenue, labour costs, and product sell-through rates, enabling leadership to make informed forecasting and inventory decisions. Monitored retail and food service industry developments, synthesizing competitive intelligence and market trends into actionable briefs to support strategic planning and campaign decisions.